{"id":9206,"date":"2023-03-08T10:00:18","date_gmt":"2023-03-08T15:00:18","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9206"},"modified":"2023-02-28T17:03:05","modified_gmt":"2023-02-28T22:03:05","slug":"spotify-se-mira-en-el-espejo-de-tiktok-y-clonara-su-navegacion-vertical-en-la-home","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/spotify-se-mira-en-el-espejo-de-tiktok-y-clonara-su-navegacion-vertical-en-la-home\/","title":{"rendered":"Spotify se mira en el espejo de TikTok y clonar\u00e1 su navegaci\u00f3n vertical en la \u00abhome\u00bb"},"content":{"rendered":"

Spotify implementar\u00e1 pr\u00f3ximamente cambios en su \u00abhome\u00bb y clonar\u00e1 la navegaci\u00f3n vertical de TikTok (con la que ya experimentaron tambi\u00e9n en su d\u00eda Instagram y YouTube).<\/h1>\n
\n

Aunque las autoridades contemplan TikTok con cada vez m\u00e1s recelo (y amenazan incluso con\u00a0vetar la red social oriunda de China<\/a>), el \u00e9xito de esta plataforma es indiscutible. No en vano, sus funcionalidades son clonadas de manera compulsiva por sus rivales (e incluso por aquellas plataformas con que no compiten de manera directa con TikTok). Prueba de ello es que\u00a0Spotify<\/a>\u00a0implementar\u00e1 pr\u00f3ximamente cambios en su \u00abhome\u00bb y clonar\u00e1 all\u00ed la navegaci\u00f3n vertical de TikTok (con la que ya experimentaron tambi\u00e9n en su d\u00eda Instagram y YouTube).<\/strong><\/p>\n

De acuerdo con\u00a0Bloomberg<\/a><\/em>,\u00a0la nueva p\u00e1gina de inicio aprovisionada de navegaci\u00f3n vertical de Spotify remplazar\u00e1 a la lista actual de carruseles con portadas est\u00e1ticas<\/strong>\u00a0que se abre paso hoy por hoy en la app de la empresa sueca.<\/p>\n

La renovada \u00abhome\u00bb de Spotify, en la que el usuario podr\u00e1 escoger la m\u00fasica a partir de una serie de recomendaciones que se reproducir\u00e1n de manera aleatoria, nace con el \u00faltimo objetivo de\u00a0reunir en un \u00fanico lugar las tres grandes ofertas de la plataforma: m\u00fasica, podcasts y audiolibros.<\/strong><\/p>\n

Spotify quiere abrirse a un p\u00fablico objetivo m\u00e1s joven apoy\u00e1ndose en la navegaci\u00f3n vertical en la \u00abhome\u00bb<\/strong><\/h3>\n

Apostando por la navegaci\u00f3n vertical Spotify quiere a todas luces poner ojitos a los usuarios m\u00e1s j\u00f3venes (para quienes este tipo de navegaci\u00f3n es la norma)<\/strong>. Actualmente uno de cada tres usuarios de Spotify tiene entre 17 y 24 a\u00f1os y se trata de un segmento que no para de pegar el estir\u00f3n en esta plataforma.<\/p>\n

La\u00a0Generaci\u00f3n Z<\/a>\u00a0parece haberse convertido en el oscuro objeto de deseo de Spotify. Sus \u00faltimos movimientos as\u00ed lo sugieren al menos.<\/strong>\u00a0Hace poco la empresa escandinava reclutaba, por ejemplo, a la joven youtuber de 21 a\u00f1os Emma Chamberlain como \u00abpodcaster\u00bb exclusiva. Y Spotify anunciaba asimismo hace apenas unas semanas un acuerdo con un tr\u00edo sueco de creadores de contenido para alumbrar el que aspira a convertirse en \u00abuno de los podcasts con mayor audiencia de la Generaci\u00f3n Z\u00bb.<\/p>\n

Aunque se trata de una plataforma tradicionalmente asociada a la Generaci\u00f3n del Milenio,\u00a0Spotify parece querer congraciarse a toda costa con los centennials y convertirlos en su \u00abojito derecho\u00bb.<\/strong><\/p>\n

Con\u00a0200 millones de usuarios\u00a0<\/strong>en su segmento \u00abpremium\u00bb, Spotify tiene la vitola de l\u00edder indiscutible en el mercado del audio en streaming, muy por delante de Apple Music, YouTube Music, Amazon Music o Tidal.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Spotify implementar\u00e1 pr\u00f3ximamente cambios en su \u00abhome\u00bb y clonar\u00e1 la navegaci\u00f3n vertical de TikTok (con la que ya experimentaron tambi\u00e9n en su d\u00eda Instagram y YouTube). Aunque las autoridades contemplan TikTok con cada vez m\u00e1s recelo (y amenazan incluso con\u00a0vetar la red social oriunda de China), el \u00e9xito de esta plataforma es indiscutible. No en […]<\/p>\n","protected":false},"author":52,"featured_media":9168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nSpotify se mira en el espejo de TikTok y clonar\u00e1 su navegaci\u00f3n vertical en la "home" | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/spotify-se-mira-en-el-espejo-de-tiktok-y-clonara-su-navegacion-vertical-en-la-home\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify se mira en el espejo de TikTok y clonar\u00e1 su navegaci\u00f3n vertical en la "home" | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Spotify implementar\u00e1 pr\u00f3ximamente cambios en su \u00abhome\u00bb y clonar\u00e1 la navegaci\u00f3n vertical de TikTok (con la que ya experimentaron tambi\u00e9n en su d\u00eda Instagram y YouTube). 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Aunque las autoridades contemplan TikTok con cada vez m\u00e1s recelo (y amenazan incluso con\u00a0vetar la red social oriunda de China), el \u00e9xito de esta plataforma es indiscutible. No en…","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=9206"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9206\/revisions"}],"predecessor-version":[{"id":9207,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9206\/revisions\/9207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/9168"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=9206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=9206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=9206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}