{"id":9208,"date":"2023-03-10T14:00:13","date_gmt":"2023-03-10T19:00:13","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9208"},"modified":"2023-03-06T10:08:19","modified_gmt":"2023-03-06T15:08:19","slug":"burger-king-despide-a-su-community-manager-y-lo-reemplaza-por-la-inteligencia-artificial-estas-son-sus-creaciones","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-despide-a-su-community-manager-y-lo-reemplaza-por-la-inteligencia-artificial-estas-son-sus-creaciones\/","title":{"rendered":"Burger King despide a su community manager y lo reemplaza por la Inteligencia Artificial: estas son sus creaciones"},"content":{"rendered":"<h1 class=\"intro\">Burger King Colombia ha reemplazado a su community manager por un \u00abArtificial Community\u00bb , una apuesta por la Inteligencia Artificial en sus redes sociales.<\/h1>\n<p>El auge de las herramientas de<strong>\u00a0Inteligencia Artificial\u00a0<\/strong>capaces de crear im\u00e1genes, textos e incluso canciones han puesto a los creativos en alerta. En los \u00faltimos meses herramientas generativas como<strong>\u00a0Dall-E, Midjourney o ChatGPT\u00a0<\/strong>han retado los l\u00edmites de la creatividad siendo capaces de crear textos e ilustraciones, y\u00a0hasta campa\u00f1as de marketing, en segundos. Ahora\u00a0<strong>Burger King\u00a0<\/strong>se ha sumado a la tendencia a trav\u00e9s de sus redes sociales.<\/p>\n<p>En las cuentas oficiales de\u00a0Burger King Colombia\u00a0han anunciado que con motivo de los \u00abgrandes avances de la tecnolog\u00eda y las millones de herramientas online para crear contenido\u00bb,\u00a0<strong>han tomado la decisi\u00f3n de reemplazar a su community manager por una \u00abnueva alternativa inteligente\u00bb.\u00a0<\/strong>El nuevo responsable de las redes de la cadena ser\u00e1 un \u00ab<strong>Artificial Community\u00bb<\/strong>, que ya se ha presentado a los seguidores de la cadena trav\u00e9s de una serie de posts.<\/p>\n<p>De esta forma, se aviva el temor de que las m\u00e1quinas se apoderen de los trabajos de los creativos, pero\u00a0<strong>\u00bfpodr\u00e1 la inteligencia artificial reemplazar la creatividad real?<\/strong><\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/Co8WT5ZOw1e\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fburger-king-reemplaza-community-manager-ia#%7B%22ci%22%3A0%2C%22os%22%3A1955.7000000029802%7D\" height=\"1005\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h2>Burger King Colombia apuesta por la IA<\/h2>\n<p>Desde el pasado 22 de febrero, la cadena ha compartido\u00a0<strong>diversas im\u00e1genes creadas con herramientas de Inteligencia Artificial\u00a0<\/strong>en sus redes sociales, donde los seguidores de Burger King Colombia han podido ver las interpretaciones de la IA de algunos de los productos m\u00e1s ic\u00f3nicos de la cadena de comida r\u00e1pida. El pie de manzana, el King de pollo o una \u00abhamburguesa en llamas\u00bb han sido algunos de los posts de este nuevo\u00a0<strong>\u00abArtificial Community\u00bb.<\/strong><\/p>\n<p>Con esta acci\u00f3n\u00a0<strong>Burger King refuerza su apuesta por la innovaci\u00f3n tecnol\u00f3gica<\/strong>, pero los seguidores tienen opiniones divididas. Como se refleja en los comentarios de los posts, muchos seguidores consideran que, si bien todav\u00eda falta trabajar para perfeccionar las im\u00e1genes, la apuesta por la Inteligencia Artificial es acertada. Por otra parte, hay quienes consideran que la Inteligencia Artificial es un enemigo de la creatividad.<\/p>\n<p>Como se\u00f1al\u00f3 Gartner, se prev\u00e9 que en los pr\u00f3ximos 2 a\u00f1os\u00a0<strong>un 30% de los mensajes publicitarios de grandes empresas se<\/strong>\u00a0<strong>generen con herramientas de Inteligencia Artificial<\/strong>. Por lo que la IA se posiciona como una tendencia imposible de ignorar para los profesionales del marketing.<\/p>\n<p><iframe id=\"instagram-embed-1\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/CpBSRWzOltV\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fburger-king-reemplaza-community-manager-ia#%7B%22ci%22%3A1%2C%22os%22%3A1961.7000000029802%7D\" height=\"852\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-1\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote id=\"v9636647163256496\" class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mktdirecto\/video\/7204852222251846918\" data-video-id=\"7204852222251846918\" data-embed-from=\"oembed\"><p><iframe src=\"https:\/\/www.tiktok.com\/embed\/v2\/7204852222251846918?lang=es-ES&amp;referrer=https%3A%2F%2Fwww.marketingdirecto.com%2Fcreacion%2Fcampanas-de-marketing%2Fburger-king-reemplaza-community-manager-ia&amp;embedFrom=oembed\" name=\"__tt_embed__v9636647163256496\" sandbox=\"allow-popups allow-popups-to-escape-sandbox allow-scripts allow-top-navigation allow-same-origin\" data-mce-fragment=\"1\"><\/iframe><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<div class=\"post-cn\">Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/burger-king-reemplaza-community-manager-ia<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Burger King Colombia ha reemplazado a su community manager por un \u00abArtificial Community\u00bb , una apuesta por la Inteligencia Artificial en sus redes sociales. El auge de las herramientas de\u00a0Inteligencia Artificial\u00a0capaces de crear im\u00e1genes, textos e incluso canciones han puesto a los creativos en alerta. En los \u00faltimos meses herramientas generativas como\u00a0Dall-E, Midjourney o ChatGPT\u00a0han [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King despide a su community manager y lo reemplaza por la Inteligencia Artificial: estas son sus creaciones | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/burger-king-despide-a-su-community-manager-y-lo-reemplaza-por-la-inteligencia-artificial-estas-son-sus-creaciones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King despide a su community manager y lo reemplaza por la Inteligencia Artificial: estas son sus creaciones | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Burger King Colombia ha reemplazado a su community manager por un \u00abArtificial Community\u00bb , una apuesta por la Inteligencia Artificial en sus redes sociales. 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