{"id":9255,"date":"2023-03-22T10:00:07","date_gmt":"2023-03-22T15:00:07","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9255"},"modified":"2023-03-13T09:47:12","modified_gmt":"2023-03-13T14:47:12","slug":"starbucks-hace-historia-al-vender-2000-nft-en-20-minutos-sin-incluir-una-sola-taza-de-cafe","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/starbucks-hace-historia-al-vender-2000-nft-en-20-minutos-sin-incluir-una-sola-taza-de-cafe\/","title":{"rendered":"Starbucks hace historia al vender 2000 NFT en 20 minutos (sin incluir una sola taza de caf\u00e9)"},"content":{"rendered":"<h1 class=\"intro\">Starbucks lanza su primer programa de membres\u00eda Web3 en diciembre vendiendo 2000 NFT en 20 minutos a cien d\u00f3lares cada uno.<\/h1>\n<div class=\"post-cn\">\n<article>\n<div class=\"post-cn\">\n<p>A pesar de que la pol\u00e9mica llev\u00f3 a los\u00a0<strong>NFT\u00a0<\/strong>a alcanzar el punto m\u00e1ximo de ventas, luego colapsaron. Perdieron popularidad y pr\u00e1cticamente no se ha vuelto a hablar de ellos, hasta ahora. Y es que\u00a0<strong>Starbucks lanz\u00f3 su primera colecci\u00f3n de NFT y esto es lo que ha conseguido.<\/strong><\/p>\n<p>Starbucks lanz\u00f3 su primera colecci\u00f3n de NFT de pago llamados \u00ab<strong>Sellos de viaje<\/strong>\u00bb en su nueva\u00a0<strong>Web3\u00a0<\/strong>llamada \u00ab<strong>Starbucks Odyssey<\/strong>\u00ab. Estos sellos se vendieron en 20 minutos a un precio de cien d\u00f3lares cada uno y ya est\u00e1n agotados, tan y como informa el medio\u00a0<em>The Verge<\/em>.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=CynthiaReina9&amp;dnt=true&amp;embedId=twitter-widget-0&amp;features=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%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1633928260844150785&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fanunciantes-general%2Fanunciantes%2Fstarbucks-nft-cafe-sirena-web3-estrategia&amp;sessionId=3fe7785fbd3e05732e63e2b1da71c17cec068ca0&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1633928260844150785\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p>En un esfuerzo por modernizar su programa de\u00a0<strong>lealtad Starbucks Rewards<\/strong>\u00a0y satisfacer las necesidades cambiantes de sus clientes, Starbucks se aventur\u00f3 en el campo de la Web3 el a\u00f1o pasado. Odyssey es una<strong>\u00a0extensi\u00f3n del programa de recompensas\u00a0<\/strong>que ya existe de la cadena de caf\u00e9, donde brinda a los clientes ventajas como bebidas gratuitas, nuevos beneficios y \u00abexperiencias de caf\u00e9 inmersivas que [los clientes] no pueden obtener en ning\u00fan otro lugar\u00bb. Eligi\u00f3 a\u00a0<strong>Polygon Network\u00a0<\/strong>como cadena de bloques para desarrollar esta estrategia.<\/p>\n<p>Las recompensas pueden incluir\u00a0<strong>clases virtuales, acceso a mercader\u00eda o un viaje a una finca de caf\u00e9 Starbucks en niveles de membres\u00eda m\u00e1s altos.<\/strong><\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-1\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=CynthiaReina9&amp;dnt=true&amp;embedId=twitter-widget-1&amp;features=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%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1633936532057776131&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fanunciantes-general%2Fanunciantes%2Fstarbucks-nft-cafe-sirena-web3-estrategia&amp;sessionId=3fe7785fbd3e05732e63e2b1da71c17cec068ca0&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1633936532057776131\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p>Seg\u00fan Nifty Gateway, la plataforma donde est\u00e1n disponible los coleccionables de \u00abThe Siren Collection\u00bb,\u00a0<strong>1164 personas poseen un NFT de la nueva colecci\u00f3n<\/strong>. Esta alta demanda no ha parado todav\u00eda ya que existen numerosos usuarios en Twitter deseosos de conseguir uno de los productos.<\/p>\n<h2>\u00bfCaf\u00e9 con aceite de oliva? La innovadora idea de Starbucks<\/h2>\n<p>Y es que Starbucks no deja de innovar.\u00a0<strong>Starbucks quiere que le des una oportunidad al caf\u00e9 con aceite de oliva.\u00a0<\/strong>Y es que\u00a0la cadena de cafeter\u00edas\u00a0lanza su nueva l\u00ednea de bebidas llamada\u00a0<strong>Oleato<\/strong>, elaborada a partir de aceite de oliva virgen extra.<\/p>\n<p>Esta nueva invenci\u00f3n estar\u00e1 disponible a la venta en las cafeter\u00edas de<strong>\u00a0Italia y en Estados Unidos en primavera<\/strong>. Starbucks busca sorprender a sus clientes con una nueva propuesta de caf\u00e9 que incorpora aceite de oliva, una oportunidad \u00fanica para degustar y experimentar nuevos sabores.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/starbucks-nft-cafe-sirena-web3-estrategia<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/article>\n<div class=\"tag-cn\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks lanza su primer programa de membres\u00eda Web3 en diciembre vendiendo 2000 NFT en 20 minutos a cien d\u00f3lares cada uno. A pesar de que la pol\u00e9mica llev\u00f3 a los\u00a0NFT\u00a0a alcanzar el punto m\u00e1ximo de ventas, luego colapsaron. Perdieron popularidad y pr\u00e1cticamente no se ha vuelto a hablar de ellos, hasta ahora. Y es que\u00a0Starbucks [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks hace historia al vender 2000 NFT en 20 minutos (sin incluir una sola taza de caf\u00e9) | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/starbucks-hace-historia-al-vender-2000-nft-en-20-minutos-sin-incluir-una-sola-taza-de-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks hace historia al vender 2000 NFT en 20 minutos (sin incluir una sola taza de caf\u00e9) | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Starbucks lanza su primer programa de membres\u00eda Web3 en diciembre vendiendo 2000 NFT en 20 minutos a cien d\u00f3lares cada uno. 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