{"id":9268,"date":"2023-03-23T10:00:39","date_gmt":"2023-03-23T15:00:39","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9268"},"modified":"2023-03-22T11:37:08","modified_gmt":"2023-03-22T16:37:08","slug":"spotify-mas-que-una-app-de-musica","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/spotify-mas-que-una-app-de-musica\/","title":{"rendered":"Spotify, m\u00e1s que una App de m\u00fasica"},"content":{"rendered":"<h2>Presentado por los estudiantes de la clase de Individuo, Sociedad y Consumo: Catalina G\u00f3mez, Ana Sof\u00eda Collazos, Katalina Arce, Mar\u00eda Camila V\u00e9lez C, Samuel Valencia, Esteban Susa.<\/h2>\n<p>Spotify, la plataforma l\u00edder de streaming musical, ha estado realizando cambios importantes en los \u00faltimos a\u00f1os, logrando una mejora significativa en la experiencia del usuario. Una de sus funciones m\u00e1s innovadoras es el: <em>Behind the Lyrics<\/em>, donde su enfoque se basa en que, mientras el usuario escucha m\u00fasica, pueda ver la letra de la canci\u00f3n que est\u00e1 escuchando y vivir de una manera m\u00e1s din\u00e1mica su canci\u00f3n favorita. Por otro lado, otra de sus notables funciones es el: <em>Discover Weekly<\/em>, ofreci\u00e9ndole a los usuarios un descubrimiento de m\u00fasica y creaci\u00f3n de listas personalizadas a sus gustos. Con esto y m\u00e1s, la plataforma est\u00e1 trabajando para mejorar la calidad de su servicio y la relaci\u00f3n con sus usuarios.<\/p>\n<p>Pero, \u00bfSpotify quiere convertirse en m\u00e1s que una App de m\u00fasica? Definitivamente, est\u00e1 buscando convertirse en algo m\u00e1s que una aplicaci\u00f3n de m\u00fasica en la actualidad. Gracias a los cambios que la compa\u00f1\u00eda ha realizado, como los anteriormente mencionados, y la incorporaci\u00f3n de contenido adicional -como podcasts, audiolibros, programa de entrevistas y documentales originales- hace que la compa\u00f1\u00eda evolucione y tenga un posicionamiento notable ante las dem\u00e1s compa\u00f1\u00edas. La plataforma ha invertido en la creaci\u00f3n de contenido original y exclusivo con el fin de atraer a nuevos usuarios y ofrecer a los existentes una experiencia m\u00e1s completa.<\/p>\n<p>Spotify ha presentado una nueva versi\u00f3n de su App a millones de suscriptores y, seg\u00fan la empresa, este ser\u00e1 el mayor cambio de la plataforma desde que estuvo disponible en los tel\u00e9fonos. Ahora, la plataforma se apoyar\u00e1 con breves videoclips, implementado en algunas canciones, para mostrarle al usuario un <em>Pre-view <\/em>de lo que el artista quiso plasmar con su canci\u00f3n, generando que la experiencia del usuario sea mucho m\u00e1s interactiva. Adem\u00e1s, recomendar\u00e1 el contenido en forma de clips y otros componentes visuales.<\/p>\n<p>En resumen, desde la creaci\u00f3n de herramientas de an\u00e1lisis de datos para artistas, hasta el lanzamiento de nuevas funciones para mejorar su calidad, Spotify est\u00e1 buscando expandir su oferta de contenido y convertirse en una plataforma m\u00e1s completa de entretenimiento, siguiendo con su liderazgo en la industria de la m\u00fasica en l\u00ednea. Con el tiempo, es posible que veamos a Spotify ofrecer m\u00e1s contenido adicional y funcionalidades en su plataforma para cumplir con su visi\u00f3n.<\/p>\n<p>Universidad ICESI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presentado por los estudiantes de la clase de Individuo, Sociedad y Consumo: Catalina G\u00f3mez, Ana Sof\u00eda Collazos, Katalina Arce, Mar\u00eda Camila V\u00e9lez C, Samuel Valencia, Esteban Susa. Spotify, la plataforma l\u00edder de streaming musical, ha estado realizando cambios importantes en los \u00faltimos a\u00f1os, logrando una mejora significativa en la experiencia del usuario. Una de sus [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58,60],"tags":[],"class_list":["post-9268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify, m\u00e1s que una App de m\u00fasica | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/spotify-mas-que-una-app-de-musica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify, m\u00e1s que una App de m\u00fasica | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Presentado por los estudiantes de la clase de Individuo, Sociedad y Consumo: Catalina G\u00f3mez, Ana Sof\u00eda Collazos, Katalina Arce, Mar\u00eda Camila V\u00e9lez C, Samuel Valencia, Esteban Susa. Spotify, la plataforma l\u00edder de streaming musical, ha estado realizando cambios importantes en los \u00faltimos a\u00f1os, logrando una mejora significativa en la experiencia del usuario. 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