{"id":9300,"date":"2023-03-30T14:00:56","date_gmt":"2023-03-30T19:00:56","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9300"},"modified":"2023-03-22T15:40:21","modified_gmt":"2023-03-22T20:40:21","slug":"en-esta-acelerada-campana-de-mcdonalds-las-hamburguesas-corren-que-se-las-pelan","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/en-esta-acelerada-campana-de-mcdonalds-las-hamburguesas-corren-que-se-las-pelan\/","title":{"rendered":"En esta acelerada campa\u00f1a de McDonald&#8217;s las hamburguesas corren que se las pelan"},"content":{"rendered":"<h1 class=\"intro\">En la nueva campa\u00f1a de McDonald&#8217;s acaparan todos los focos el Big Mac y el Egg McMuffin movi\u00e9ndose a toda velocidad con rumbo al hogar donde van a ser entregados por DoorDash.<\/h1>\n<div>\n<p>La comida r\u00e1pida hace honor a su nombre (raudo y veloz) en una campa\u00f1a alumbrada al alim\u00f3n por\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/temas\/mcdonalds\" target=\"_blank\" rel=\"noreferrer noopener\">McDonald\u2019s<\/a>\u00a0y el servicio de entrega de comida a domicilio DoorDash en Canad\u00e1. Bautizada con el nombre de\u00a0<strong>\u00abFaster Food\u00bb<\/strong>, la campa\u00f1a nace de la fren\u00e9tica colisi\u00f3n (a varios kil\u00f3metros por hora) de ambas marcas.<\/p>\n<p>No Fixed Address rubrica una campa\u00f1a en la que se dan cita acciones para los medios impresos, los medios exteriores y los canales digitales y donde acaparan todos los focos dos de los productos m\u00e1s ic\u00f3nicos de McDonald\u2019s (<strong>el Big Mac y el Egg McMuffin<\/strong>) movi\u00e9ndose a toda velocidad con rumbo al hogar donde van a ser entregados por DoorDash.<\/p>\n<p>Los carteles que forman parte de la nueva campa\u00f1a de la marca de los arcos amarillos \u00ab<strong>evocan el movimiento y la sensaci\u00f3n de aceleramiento\u00bb<\/strong>, explica Reid Plaxton, senior art director de No Fixed Address. As\u00ed y todo, \u00abcada p\u00f3ster echa anclas en los ic\u00f3nicos colores de los productos que hay detr\u00e1s\u00bb, por lo que estos resultan reconocibles de manera casi instant\u00e1nea, subraya Plaxton.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-820731\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/03\/faster-food.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/03\/faster-food.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/03\/faster-food-850x522.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/03\/faster-food-768x472.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/03\/faster-food-267x164.jpg 267w\" alt=\"\" width=\"1200\" height=\"737\" \/><\/figure>\n<p>Aunque juegan deliberadamente el despiste y tratan del alterar la percepci\u00f3n del espectador,\u00a0<strong>los anuncios de McDonald\u2019s no consiguen desgajar del todo de su arrebatadora personalidad a los productos all\u00ed representados<\/strong>\u00a0y es imposible no reconocerlos, aunque sean poco m\u00e1s que un amasijo de l\u00edneas de varios colores.<\/p>\n<p>\u00abLos productos del men\u00fa de McDonald\u2019s son globalmente reconocibles y no hace falta contar mucho para narrar una historia con ellos\u00bb, enfatiza Alexis Bronstorph, codirector creativo de<strong>\u00a0No Fixed Address<\/strong>.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/Cp0k5A8Pm9O\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fmarketing-general%2Fpublicidad%2Fcampana-mcdonalds-hamburguesas-corren-pelan#%7B%22ci%22%3A0%2C%22os%22%3A1025.7999999523163%7D\" height=\"1076\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\"><\/iframe>El\u00a0<strong>minimalismo<\/strong>\u00a0elevado a la m\u00e1xima expresi\u00f3n en el que est\u00e1 enraizada la \u00faltima campa\u00f1a de McDonald\u2019s ha sido utilizado en innumerables ocasiones por la cadena estadounidense de hamburguesas en su publicidad.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/campana-mcdonalds-hamburguesas-corren-pelan<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En la nueva campa\u00f1a de McDonald&#8217;s acaparan todos los focos el Big Mac y el Egg McMuffin movi\u00e9ndose a toda velocidad con rumbo al hogar donde van a ser entregados por DoorDash. La comida r\u00e1pida hace honor a su nombre (raudo y veloz) en una campa\u00f1a alumbrada al alim\u00f3n por\u00a0McDonald\u2019s\u00a0y el servicio de entrega de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En esta acelerada campa\u00f1a de McDonald&#039;s las hamburguesas corren que se las pelan | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/en-esta-acelerada-campana-de-mcdonalds-las-hamburguesas-corren-que-se-las-pelan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En esta acelerada campa\u00f1a de McDonald&#039;s las hamburguesas corren que se las pelan | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"En la nueva campa\u00f1a de McDonald&#8217;s acaparan todos los focos el Big Mac y el Egg McMuffin movi\u00e9ndose a toda velocidad con rumbo al hogar donde van a ser entregados por DoorDash. La comida r\u00e1pida hace honor a su nombre (raudo y veloz) en una campa\u00f1a alumbrada al alim\u00f3n por\u00a0McDonald\u2019s\u00a0y el servicio de entrega de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/en-esta-acelerada-campana-de-mcdonalds-las-hamburguesas-corren-que-se-las-pelan\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-30T19:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/03\/m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2099\" \/>\n\t<meta property=\"og:image:height\" content=\"1099\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta 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