Beck\u2019s ha creado una cerveza, \u00abAutonomous\u00bb, que se precia de haber sido alumbrada \u00edntegramente con la inestimable ayuda de la IA.<\/strong><\/p>\nPionera en muchos sentidos, Beck\u2019s fue la primera marca en utilizar botellas verdes de cristal y en comercializar los hoy ubicuos \u00absick packs\u00bb y ahora ha decidido hincar el diente a la IA.\u00a0La marca se ha colgado del brazo de ChatGPT y Midjourney para dise\u00f1ar \u00abAutonomous\u00bb y tambi\u00e9n el branding y el marketing de la cerveza.<\/strong>\u00a0Beck\u2019s trabaj\u00f3 con m\u00faltiples variables y realiz\u00f3 toda una pl\u00e9tora de ediciones en los resultados arrojados por la IA hasta dar con la versi\u00f3n definitiva de cerveza.<\/p>\nBeck\u2019s confront\u00f3 a la IA con el desaf\u00edo de alumbrar la receta de la cerveza perfecta.\u00a0<\/strong>Creada a partir de millones de combinaciones posibles de diferentes sabores,\u00a0\u00abAutonomous\u00bb es una futurista amalgama de agua, malta, l\u00fapulo, levadura y un quinto ingrediente secreto: la IA.<\/strong><\/p>\n\u00abDespu\u00e9s de estar a la vanguardia en el universo de la cerveza durante 150 a\u00f1os, este representa el siguiente paso en nuestro viaje. Es fascinante c\u00f3mo Beck\u2019s Autonomous ha cobrado vida y c\u00f3mo podemos continuar abrazando esta nueva tecnolog\u00eda en nuestra industria y en el ramo de la comunicaci\u00f3n en general\u00bb, explica Laura Salway, directora de marketing de Beck\u2019s. \u00abCreemos que esta campa\u00f1a multicanal para nuestra revolucionaria cerveza\u00a0contin\u00faa conectando con las personas a nivel humano, pese a haber sido creada y espoleada por la IA<\/strong>. Esperamos que los fans de la cerveza en toda Europa disfruten de \u2018Autonomous\u2019 como una bebida realmente revolucionaria\u00bb, asevera Salway.<\/p>\nFuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/autonomous-cerveza-alumbrada-ia<\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"
Beck\u2019s ha creado una cerveza, \u00abAutonomous\u00bb, que se precia de haber sido alumbrada \u00edntegramente con la inestimable ayuda de la IA. La cerveza alemana Beck\u2019s celebra este a\u00f1o su 150\u00ba aniversario y para festejar a lo grande tan insigne efem\u00e9ride ha decidido embarcarse en un revolucionario experimento en el que lleva la voz cantante la […]<\/p>\n","protected":false},"author":52,"featured_media":9332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\n
"Autonomous", la futurista cerveza alumbrada (de principio a fin) con la ayuda de la IA | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Autonomous", la futurista cerveza alumbrada (de principio a fin) con la ayuda de la IA | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Beck\u2019s ha creado una cerveza, \u00abAutonomous\u00bb, que se precia de haber sido alumbrada \u00edntegramente con la inestimable ayuda de la IA. La cerveza alemana Beck\u2019s celebra este a\u00f1o su 150\u00ba aniversario y para festejar a lo grande tan insigne efem\u00e9ride ha decidido embarcarse en un revolucionario experimento en el que lleva la voz cantante la […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-13T15:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"\u00abAutonomous\u00bb, la futurista cerveza alumbrada (de principio a fin) con la ayuda de la IA\",\"datePublished\":\"2023-04-13T15:00:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/\"},\"wordCount\":367,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/\",\"name\":\"\\\"Autonomous\\\", la futurista cerveza alumbrada (de principio a fin) con la ayuda de la IA | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg\",\"datePublished\":\"2023-04-13T15:00:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00abAutonomous\u00bb, la futurista cerveza alumbrada (de principio a fin) con la ayuda de la IA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Autonomous\", la futurista cerveza alumbrada (de principio a fin) con la ayuda de la IA | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/","og_locale":"es_ES","og_type":"article","og_title":"\"Autonomous\", la futurista cerveza alumbrada (de principio a fin) con la ayuda de la IA | Marketing Zone Icesi","og_description":"Beck\u2019s ha creado una cerveza, \u00abAutonomous\u00bb, que se precia de haber sido alumbrada \u00edntegramente con la inestimable ayuda de la IA. La cerveza alemana Beck\u2019s celebra este a\u00f1o su 150\u00ba aniversario y para festejar a lo grande tan insigne efem\u00e9ride ha decidido embarcarse en un revolucionario experimento en el que lleva la voz cantante la […]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2023-04-13T15:00:45+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"\u00abAutonomous\u00bb, la futurista cerveza alumbrada (de principio a fin) con la ayuda de la IA","datePublished":"2023-04-13T15:00:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/"},"wordCount":367,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg","articleSection":["Panorama"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/","name":"\"Autonomous\", la futurista cerveza alumbrada (de principio a fin) con la ayuda de la IA | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg","datePublished":"2023-04-13T15:00:45+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/autonomous-la-futurista-cerveza-alumbrada-de-principio-a-fin-con-la-ayuda-de-la-ia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"\u00abAutonomous\u00bb, la futurista cerveza alumbrada (de principio a fin) con la ayuda de la IA"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-scaled.jpg",2560,1440,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-768x432.jpg",640,360,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/Becks-Symbol-2048x1152.jpg",2048,1152,true]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Beck\u2019s ha creado una cerveza, \u00abAutonomous\u00bb, que se precia de haber sido alumbrada \u00edntegramente con la inestimable ayuda de la IA. La cerveza alemana Beck\u2019s celebra este a\u00f1o su 150\u00ba aniversario y para festejar a lo grande tan insigne efem\u00e9ride ha decidido embarcarse en un revolucionario experimento en el que lleva la voz cantante la…","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=9331"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9331\/revisions"}],"predecessor-version":[{"id":9333,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9331\/revisions\/9333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/9332"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=9331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=9331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=9331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}