{"id":9350,"date":"2023-04-17T14:00:40","date_gmt":"2023-04-17T19:00:40","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9350"},"modified":"2023-04-10T17:04:20","modified_gmt":"2023-04-10T22:04:20","slug":"motion-graphics-que-es-y-10-razones-para-utilizarlo","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/motion-graphics-que-es-y-10-razones-para-utilizarlo\/","title":{"rendered":"Motion Graphics: qu\u00e9 es y 10 razones para utilizarlo"},"content":{"rendered":"

El dinamismo, la fuerza de marca o la flexibilidad, algunas de las 10 razones por las que aplicar Motion Graphics en tus proyectos.<\/h2>\n

Actualmente, el Motion Graphics se ha convertido en\u00a0una\u00a0tendencia<\/a>\u00a0indispensable para cualquier marca.\u00a0<\/strong>En un mundo donde nos bombardean con todo tipo de informaci\u00f3n y donde la inmediatez es clave, utilizar Motion Graphics es especialmente \u00fatil.<\/p>\n

\u00bfQue es el Motion Graphics?<\/h2>\n

El Motion Graphics, tambi\u00e9n llamado\u00a0Motion Design,<\/strong>\u00a0es una t\u00e9cnica que\u00a0combina diferentes elementos gr\u00e1ficos con movimiento y animaci\u00f3n\u00a0<\/strong>para crear v\u00eddeos impactantes, interactivos, din\u00e1micos y que destaquen.<\/p>\n

Literalmente, Motion Graphics significa \u00abgr\u00e1ficos en movimiento\u00bb, pero el concepto en s\u00ed va mucho m\u00e1s all\u00e1. Es\u00a0la herramienta m\u00e1s eficaz para captar la atenci\u00f3n de tu audiencia,<\/strong>\u00a0explicar claramente qui\u00e9n eres y cu\u00e1l es tu propuesta de valor.<\/p>\n

\u00bfPor qu\u00e9 utilizar los v\u00eddeos animados en tu negocio?<\/h2>\n

Cuando se trata de Motion Graphics,\u00a0todo comunica: la m\u00fasica, el color, la voz en off, el dise\u00f1o en movimiento\u2026\u00a0<\/strong>Las marcas utilizan los gr\u00e1ficos con movimiento porque dan la posibilidad de convertir un mensaje complejo o aburrido en un contenido sencillo, directo y ameno. Y, adem\u00e1s,\u00a0en un formato perfecto para consumir sin esfuerzo.<\/strong><\/p>\n

10 razones para aplicar Motion Graphics<\/h2>\n
    \n
  1. Capta la atenci\u00f3n:\u00a0<\/strong>el inter\u00e9s hacia el consumo del contenido audiovisual aumenta cada vez m\u00e1s. Las personas prestan m\u00e1s atenci\u00f3n a los v\u00eddeos animados y en movimiento que a las im\u00e1genes fijas.<\/li>\n
  2. Destaca entre la competencia:<\/strong>\u00a0crear v\u00eddeos \u00fanicos y llamativos te ayudar\u00e1 a resaltar frente a tus competidores.<\/li>\n
  3. Memorable<\/strong>: los v\u00eddeos animados transmiten vitalidad y dinamismo. Son capaces de provocar emociones y un gran recuerdo en tus espectadores.<\/li>\n
  4. Dinamismo<\/strong>: son did\u00e1cticos, pero atractivos. Permiten que tu p\u00fablico objetivo entienda en poco tiempo y sin aburrirse lo que quieres transmitir.<\/li>\n
  5. Fuerza de marca:<\/strong>\u00a0este tipo de animaciones no solo hacen que tu marca est\u00e9 presente, sino que refuerzan tu imagen corporativa.<\/li>\n
  6. Eficacia publicitaria:<\/strong>\u00a0\u00abMenos es m\u00e1s\u00bb, una regla de oro en la publicidad y el marketing. Los v\u00eddeos animados destacan por su corta duraci\u00f3n para explicar algo complejo de forma sencilla y entretenida.<\/li>\n
  7. Aumenta la tasa de conversi\u00f3n:<\/strong>\u00a0los v\u00eddeos animados aumentan la interacci\u00f3n de tu p\u00fablico objetivo (especialmente si se trata de un v\u00eddeo emocional y humor\u00edstico) e incitan a la acci\u00f3n (compra).<\/li>\n
  8. Flexibilidad<\/strong>: el Motion Graphics es una t\u00e9cnica muy vers\u00e1til por su capacidad para adaptarse a distintos soportes (presentaciones, web, ferias comerciales, eventos, redes sociales\u2026)<\/li>\n
  9. Aplicable a diferentes proyectos o necesidades:<\/strong>\u00a0la t\u00e9cnica de Motion Design sirve para cualquier proyecto o necesidad, ya sea para crear un v\u00eddeo animado de Storytelling, un v\u00eddeo corporativo, un v\u00eddeo explicativo\u2026.<\/li>\n
  10. Muchas posibilidades para cumplir con tus objetivos<\/strong>: m\u00e9todos e-learning, presentaciones din\u00e1micas de nuevos productos, anuncios pre-roll, promoci\u00f3n de servicios, explicar las funcionalidades de una plataforma o app\u2026<\/li>\n<\/ol>\n

    En definitiva, el Motion Graphics es una herramienta imprescindible para cualquier negocio que quiera\u00a0destacar en un entorno cada vez m\u00e1s digital, audiovisual y competitivo.\u00a0<\/strong>Un v\u00eddeo animado re\u00fane todos los ingredientes (directo, creativo y sencillo) para lucirse, sin importar el sector y el tama\u00f1o. Porque todas las empresas tienen algo que contar y\u00a0cuanto m\u00e1s sencillo lo hagas, mejor.<\/strong><\/p>\n

    \u00bfC\u00f3mo elegir la agencia Motion Graphics m\u00e1s adecuada?<\/h2>\n

    Si est\u00e1s buscando una agencia Motion Design para tu proyecto, la agencia Gorila es la mejor opci\u00f3n.\u00a0Especialista en Motion Graphics y creaci\u00f3n de v\u00eddeos en 2D y 3D<\/strong>, Gorila es una de las agencias m\u00e1s avanzadas e innovadoras de este sector. Ha trabajado para muchas marcas populares a nivel internacional y cuenta con un\u00a0equipo creativo y multidisciplinar capaz de crear piezas \u00fanicas e impactantes.<\/strong><\/p>\n

    \u00a1Descubre c\u00f3mo lo hace aqu\u00ed!<\/a><\/p>\n

    Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/motion-graphics-que-es-10-razones-para-utilizarlo<\/div>\n","protected":false},"excerpt":{"rendered":"

    El dinamismo, la fuerza de marca o la flexibilidad, algunas de las 10 razones por las que aplicar Motion Graphics en tus proyectos. Actualmente, el Motion Graphics se ha convertido en\u00a0una\u00a0tendencia\u00a0indispensable para cualquier marca.\u00a0En un mundo donde nos bombardean con todo tipo de informaci\u00f3n y donde la inmediatez es clave, utilizar Motion Graphics es especialmente […]<\/p>\n","protected":false},"author":52,"featured_media":9351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nMotion Graphics: qu\u00e9 es y 10 razones para utilizarlo | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/motion-graphics-que-es-y-10-razones-para-utilizarlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motion Graphics: qu\u00e9 es y 10 razones para utilizarlo | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El dinamismo, la fuerza de marca o la flexibilidad, algunas de las 10 razones por las que aplicar Motion Graphics en tus proyectos. Actualmente, el Motion Graphics se ha convertido en\u00a0una\u00a0tendencia\u00a0indispensable para cualquier marca.\u00a0En un mundo donde nos bombardean con todo tipo de informaci\u00f3n y donde la inmediatez es clave, utilizar Motion Graphics es especialmente […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/motion-graphics-que-es-y-10-razones-para-utilizarlo\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-17T19:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/04\/pexels-rostislav-uzunov-5011647-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" 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