{"id":9353,"date":"2023-04-18T10:00:31","date_gmt":"2023-04-18T15:00:31","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9353"},"modified":"2023-04-10T17:18:11","modified_gmt":"2023-04-10T22:18:11","slug":"nike-masacra-el-futbol-aburrido-aplastandolo-con-un-balon-gigante-en-un-spot-prodigo-en-metaforas","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/nike-masacra-el-futbol-aburrido-aplastandolo-con-un-balon-gigante-en-un-spot-prodigo-en-metaforas\/","title":{"rendered":"Nike masacra el f\u00fatbol aburrido aplast\u00e1ndolo con un bal\u00f3n gigante en un spot pr\u00f3digo en met\u00e1foras"},"content":{"rendered":"<h2 class=\"intro\">Nike critica el f\u00fatbol aburrido (aquel que echa anclas en la defensa y renuncia completamente al ataque) en un spot rico en met\u00e1foras.<\/h2>\n<p>En el que constituye su primer spot para la Liga Nacional de F\u00fatbol (NWSL) en Estados Unidos\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/temas\/nike\" target=\"_blank\" rel=\"noreferrer noopener\">Nike<\/a>\u00a0convierte un bal\u00f3n de dimensiones colosales en una bola de demolici\u00f3n lanzada sin ning\u00fan tipo de compasi\u00f3n contra un autob\u00fas (afortunadamente vac\u00edo).\u00a0<strong>Lo nuevo del fabricante de art\u00edculos deportivos calienta motores para el esperad\u00edsimo Mundial de F\u00fatbol Femenino que tendr\u00e1 lugar este verano.<\/strong><\/p>\n<p>Rubricado por la agencia\u00a0<strong>Wieden+Kennedy Portland<\/strong>, el anuncio, de 60 segundos de duraci\u00f3n, lleva la r\u00fabrica del director Jack Tremaine, c\u00e9lebre por el legendario programa de la MTV\u00a0<em>Jackass<\/em>.<\/p>\n<p>En el spot\u00a0<strong>un bal\u00f3n de f\u00fatbol convertido en una bola de demolici\u00f3n gigante<\/strong>\u00a0se ensa\u00f1a con un autob\u00fas del equipo ficticio F.C. Parking the Bus.<\/p>\n<p>El nombre de este club de mentirijillas hace referencia a\u00a0<strong>una estrategia defensiva conocida en lengua inglesa como \u00abpark the bus\u00bb<\/strong> y consistente en defender obstinadamente la porter\u00eda para obstaculizar los avances del equipo contrario y renunciar completamente a la ofensiva.<\/p>\n<p>Para visualizar el video, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=3OGOG8tlt5U\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<p>La t\u00e9cnica \u00abpark the bus\u00bb (equivalente de alguna manera al infame \u00abcatenaccio\u00bb italiano) tiene la vitola de ser<strong>\u00a0extraordinariamente aburrida para quienes son forofos del balompi\u00e9<\/strong>. Y de ella huyen deliberadamente las jugadoras de la NWSL (de ah\u00ed la met\u00e1fora empleada por Nike en su spot).<\/p>\n<p>Por el anuncio, que lleva por lema<strong>\u00a0\u00abThis is our beautiful game\u00bb<\/strong>, desfilan futbolistas (completamente ajenas al sistema de juego \u00abpark the bus\u00bb) como Sophia Smith, Mallory Swanson, Rose Lavelle y Alex Morgan.<\/p>\n<p>Si bien \u00abThis i sour beautiful game\u00bb constituye el primer anuncio de Nike para la NWSL,\u00a0<strong>la marca lleva involucrada desde hace a\u00f1os en este torneo<\/strong>. Fue, de hecho, uno de los socios fundadores de la liga en 2012 y lleva aprovisionando de equipamiento deportivo a los clubes de la NWSL desde entonces.<\/p>\n<p>El spot de Nike constituye tambi\u00e9n una suerte de aperitivo de cara al pr\u00f3ximo\u00a0<strong>Mundial de F\u00fatbol Femenino<\/strong>, que se disputar\u00e1 en julio y en agosto en Australia y Nueva Zelanda.<\/p>\n<div class=\"post-cn\">Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/nike-masacra-futbol-aburrido-spot-metaforas<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nike critica el f\u00fatbol aburrido (aquel que echa anclas en la defensa y renuncia completamente al ataque) en un spot rico en met\u00e1foras. En el que constituye su primer spot para la Liga Nacional de F\u00fatbol (NWSL) en Estados Unidos\u00a0Nike\u00a0convierte un bal\u00f3n de dimensiones colosales en una bola de demolici\u00f3n lanzada sin ning\u00fan tipo de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike masacra el f\u00fatbol aburrido aplast\u00e1ndolo con un bal\u00f3n gigante en un spot pr\u00f3digo en met\u00e1foras | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/nike-masacra-el-futbol-aburrido-aplastandolo-con-un-balon-gigante-en-un-spot-prodigo-en-metaforas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike masacra el f\u00fatbol aburrido aplast\u00e1ndolo con un bal\u00f3n gigante en un spot pr\u00f3digo en met\u00e1foras | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Nike critica el f\u00fatbol aburrido (aquel que echa anclas en la defensa y renuncia completamente al ataque) en un spot rico en met\u00e1foras. 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