{"id":9362,"date":"2023-04-19T14:00:20","date_gmt":"2023-04-19T19:00:20","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9362"},"modified":"2023-04-10T17:26:17","modified_gmt":"2023-04-10T22:26:17","slug":"el-actor-robert-downey-jr-superheroe-para-combatir-la-ciberdelincuencia-en-esta-campana","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-actor-robert-downey-jr-superheroe-para-combatir-la-ciberdelincuencia-en-esta-campana\/","title":{"rendered":"El actor Robert Downey Jr., \u00absuperh\u00e9roe\u00bb para combatir la ciberdelincuencia en esta campa\u00f1a"},"content":{"rendered":"<h2 class=\"intro\">Esta campa\u00f1a de Aura, titulada \u00abRole of a Lifetime\u00bb (\u00abEl papel de tu vida\u00bb), ha sido creada en colaboraci\u00f3n con la agencia DDB San Francisco y Cut.<\/h2>\n<div class=\"post-cn\">\n<p>T\u00e9rminos como\u00a0<strong>\u00abhacker\u00bb, \u00abphishing\u00bb o \u00abciberataque\u00bb<\/strong>\u00a0est\u00e1n a la orden del d\u00eda. A medida que avanza la tecnolog\u00eda, tambi\u00e9n lo hace la ciberdelincuencia. Con la finalidad de alertar de los peligros de internet, el proveedor de seguridad online Aura ha presentado un\u00a0<strong>spot de dos minutos de duraci\u00f3n de la mano del popular actor Robert Downey Jr.,\u00a0<\/strong>que se coloca el traje de \u00absalvador\u00bb frente a las amenazas digitales.<\/p>\n<p>Esta campa\u00f1a, titulada\u00a0<strong>\u00abRole of a Lifetime\u00bb (\u00abEl papel de tu vida\u00bb)<\/strong>, ha sido creada en colaboraci\u00f3n con la agencia DDB San Francisco y Cut, y muestra al int\u00e9rprete de Iron Man en una audici\u00f3n expresando de forma humor\u00edstica los objetivos de la marca.<\/p>\n<p>Para visualizar el video, haga clic <a href=\"https:\/\/youtu.be\/puxbw8TMf14\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a>.<\/p>\n<p>Adem\u00e1s de protagonizar el spot,\u00a0<strong>Robert Downey Jr. tambi\u00e9n se unir\u00e1 al consejo de administraci\u00f3n de la empresa<\/strong>\u00a0como parte de una\u00a0<strong>asociaci\u00f3n prevista para 10 a\u00f1os<\/strong>\u00a0y actuar\u00e1 como defensor de la marca, seg\u00fan apunta\u00a0<em>Adweek<\/em>.<\/p>\n<p>Este mismo medio apunta que el propio actor afirm\u00f3: \u00abHonestamente, el crecimiento exponencial de la\u00a0delincuencia online, s\u00f3lo en los \u00faltimos a\u00f1os, es realmente aterrador.\u00a0<strong>Requiere una soluci\u00f3n innovadora para proteger a nuestras familias,\u00a0<\/strong>y por eso me uno a Hari y a su equipo en Aura para abordar la crisis de frente\u00bb.<\/p>\n<p>Su compromiso con la empresa es tal que en el festival\u00a0<strong>South by Southwest de Austin<\/strong>\u00a0moderar\u00e1 una sesi\u00f3n sobre delincuencia online en la que participar\u00e1n expertos del sector as\u00ed como Hari Ravichandran, fundador y CEO de Aura.<\/p>\n<p>\u00abSab\u00edamos que no quer\u00edamos a alguien a sueldo, del tipo \u2018te vamos a pagar esta cantidad de dinero, ven a hacer un anuncio para nosotros&#8217;\u00bb, afirm\u00f3 Ravichandran, tal y como recoge el medio\u00a0<em>Fastcompany<\/em>. \u00ab<strong>Quer\u00edamos un socio de verdad, y esa era la \u00fanica forma de que Robert se comprometiera<\/strong>\u00ab.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/actor-robert-downey-jr-spot-ciberdelincuencia<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Esta campa\u00f1a de Aura, titulada \u00abRole of a Lifetime\u00bb (\u00abEl papel de tu vida\u00bb), ha sido creada en colaboraci\u00f3n con la agencia DDB San Francisco y Cut. T\u00e9rminos como\u00a0\u00abhacker\u00bb, \u00abphishing\u00bb o \u00abciberataque\u00bb\u00a0est\u00e1n a la orden del d\u00eda. A medida que avanza la tecnolog\u00eda, tambi\u00e9n lo hace la ciberdelincuencia. Con la finalidad de alertar de los [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El actor Robert Downey Jr., &quot;superh\u00e9roe&quot; para combatir la ciberdelincuencia en esta campa\u00f1a | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-actor-robert-downey-jr-superheroe-para-combatir-la-ciberdelincuencia-en-esta-campana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El actor Robert Downey Jr., &quot;superh\u00e9roe&quot; para combatir la ciberdelincuencia en esta campa\u00f1a | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Esta campa\u00f1a de Aura, titulada \u00abRole of a Lifetime\u00bb (\u00abEl papel de tu vida\u00bb), ha sido creada en colaboraci\u00f3n con la agencia DDB San Francisco y Cut. 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