{"id":9365,"date":"2023-04-20T10:00:44","date_gmt":"2023-04-20T15:00:44","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9365"},"modified":"2023-04-10T17:35:05","modified_gmt":"2023-04-10T22:35:05","slug":"adios-a-la-iconica-naranja-de-fanta-la-marca-presenta-un-nuevo-diseno-mas-colorido","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/adios-a-la-iconica-naranja-de-fanta-la-marca-presenta-un-nuevo-diseno-mas-colorido\/","title":{"rendered":"Adi\u00f3s a la ic\u00f3nica naranja de Fanta: la marca presenta un nuevo dise\u00f1o m\u00e1s colorido"},"content":{"rendered":"<h2 class=\"intro\">La marca presenta un nuevo look que combina ilustraciones de frutas con nuevos colores muy vivos que representan el sabor de cada lata de Fanta.<\/h2>\n<p>Nuevos colores, diferentes sabores y\u00a0<strong>adi\u00f3s a la naranja<\/strong>. La compa\u00f1\u00eda\u00a0Coca-Cola\u00a0ha decidido dar un gran paso con su marca Fanta,<strong>\u00a0eliminando el logotipo cl\u00e1sico y sustituy\u00e9ndolo por una nueva identidad<\/strong>\u00a0de marca para sus refrescos.<\/p>\n<p>Este nuevo aspecto de Fanta presenta\u00a0<strong>colores m\u00e1s vivos, m\u00e1s vibrantes y diferentes<\/strong>\u00a0a los que pod\u00edamos ver en las antiguas latas de la\u00a0marca. Adem\u00e1s, la ic\u00f3nica naranja con su hoja verde tambi\u00e9n<strong>\u00a0ha desaparecido<\/strong>\u00a0en esta remodelaci\u00f3n del dise\u00f1o de la marca de refrescos.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-825777\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-3.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-3.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-3-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-3-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-3-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-3-280x158.jpg 280w\" alt=\"\" width=\"1200\" height=\"675\" \/><\/figure>\n<h2 class=\"wp-block-heading\"><strong>Nuevos cambios para Fanta<\/strong><\/h2>\n<p>La marca presenta un \u00abnuevo look\u00bb que combina\u00a0<strong>ilustraciones de frutas con nuevos colores muy vivos\u00a0<\/strong>que representan el\u00a0<strong>sabor\u00a0<\/strong>de cada lata de Fanta.<\/p>\n<p>Seg\u00fan algunos medios, la marca quer\u00eda un cambio y se respald\u00f3 en el equipo de dise\u00f1o y en la agencia creativa de The Coca-Cola Company,<strong>\u00a0Jones Knowles Ritchie<\/strong>, para llevar a cabo este<strong>\u00a0gran cambio en Fanta<\/strong>.<\/p>\n<p>Desde la compa\u00f1\u00eda indicaban que esta transformaci\u00f3n en la marca tiene como objetivo hacer ver que \u00ablo simple es divertido\u00bb y, a la vez, que la apariencia de sus latas\u00a0<strong>siga representando a la marca Fanta.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-825778\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-1-compressed-1.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-1-compressed-1.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-1-compressed-1-850x478.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-1-compressed-1-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-1-compressed-1-768x432.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Foto-1200-x-675-px-1-compressed-1-280x158.jpg 280w\" alt=\"\" width=\"1200\" height=\"675\" \/><\/figure>\n<p>El vicepresidente global de dise\u00f1o de The Coca-Cola Company, Rapha Abreu, aseguraba que Fanta necesitaba un cambio: \u00abFanta es\u00a0<strong>una de las marcas m\u00e1s divertidas que tenemos en nuestra cartera<\/strong>, sin embargo, estaba claro que<strong>\u00a0la marca necesitaba un poco de cari\u00f1o<\/strong>\u00ab.<\/p>\n<h2 class=\"wp-block-heading\"><strong>La identidad de Fanta<\/strong><\/h2>\n<p>La compa\u00f1\u00eda ha llevado a cabo cambios significativos en su logotipo. El vicepresidente de dise\u00f1o de The Coca-Cola Company aseguraba que espera que este nuevo cambio a nivel mundial de la marca\u00a0<strong>unifique la identidad de Fanta\u00a0<\/strong>y, tambi\u00e9n, que\u00a0<strong>se evite que se produzcan m\u00e1s cambios en tan poco tiempo en la marca<\/strong>.<\/p>\n<p>\u00abFanta ha tenido<strong>\u00a0muchos cambios diferentes a lo largo de los a\u00f1os<\/strong>, y el mayor desaf\u00edo fue que quer\u00edamos\u00a0<strong>detener este proceso<\/strong>. Necesit\u00e1bamos apegarnos a una nueva identidad en los pr\u00f3ximos a\u00f1os. Se trataba de hacer evolucionar lo que la gente ama y sabe sobre Fanta\u00bb, asegur\u00f3 Abreu.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Redise\u00f1o en otras marcas<\/strong><\/h2>\n<p>Hace tan solo unas semanas,\u00a0PepsiCo\u00a0tambi\u00e9n anunciaba una\u00a0<strong>renovaci\u00f3n en su dise\u00f1o<\/strong>. Pas\u00f3 de tener un logo representado por un c\u00edrculo dividido en tres franjas que luc\u00eda los colores azul, rojo y blanco con las letras de \u00abPepsi\u00bb, a tener una nueva versi\u00f3n donde<strong>\u00a0el nombre de la marca aparece rotulado en color negro y letras may\u00fasculas<\/strong>. Tambi\u00e9n se deja ver una\u00a0<strong>tipograf\u00eda m\u00e1s ancha y algo menos redondeada\u00a0<\/strong>que la anterior.<\/p>\n<p>Otra novedad sobre el dise\u00f1o que present\u00f3 Pepsi es que\u00a0<strong>el nombre vuelve al interior del c\u00edrculo\u00a0<\/strong>y se coloca por encima de la banda blanca, donde ya estuvo entre los a\u00f1os 1987 y 1997. Pepsi parece ser que intenta volver a su\u00a0<strong>est\u00e9tica ochentera\u00a0<\/strong>con este nuevo logo.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-825779\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Pepsi-compressed.jpg\" sizes=\"auto, (max-width: 1183px) 100vw, 1183px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Pepsi-compressed.jpg 1183w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Pepsi-compressed-850x479.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Pepsi-compressed-420x236.jpg 420w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Pepsi-compressed-768x433.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/04\/Pepsi-compressed-280x158.jpg 280w\" alt=\"\" width=\"1183\" height=\"667\" \/><\/figure>\n<div class=\"post-cn\">Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/adios-iconica-naranja-fanta-presenta-nuevo-diseno-colorido<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La marca presenta un nuevo look que combina ilustraciones de frutas con nuevos colores muy vivos que representan el sabor de cada lata de Fanta. Nuevos colores, diferentes sabores y\u00a0adi\u00f3s a la naranja. La compa\u00f1\u00eda\u00a0Coca-Cola\u00a0ha decidido dar un gran paso con su marca Fanta,\u00a0eliminando el logotipo cl\u00e1sico y sustituy\u00e9ndolo por una nueva identidad\u00a0de marca para [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adi\u00f3s a la ic\u00f3nica naranja de Fanta: la marca presenta un nuevo dise\u00f1o m\u00e1s colorido | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/adios-a-la-iconica-naranja-de-fanta-la-marca-presenta-un-nuevo-diseno-mas-colorido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adi\u00f3s a la ic\u00f3nica naranja de Fanta: la marca presenta un nuevo dise\u00f1o m\u00e1s colorido | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La marca presenta un nuevo look que combina ilustraciones de frutas con nuevos colores muy vivos que representan el sabor de cada lata de Fanta. 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