{"id":9419,"date":"2023-05-04T10:00:54","date_gmt":"2023-05-04T15:00:54","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9419"},"modified":"2023-05-02T14:59:47","modified_gmt":"2023-05-02T19:59:47","slug":"prada-beauty-hace-levitar-sus-fragancias-utilizando-la-ia-como-varita-magica","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/prada-beauty-hace-levitar-sus-fragancias-utilizando-la-ia-como-varita-magica\/","title":{"rendered":"Prada Beauty hace levitar sus fragancias utilizando la IA como \u00abvarita m\u00e1gica\u00bb"},"content":{"rendered":"<h2 class=\"intro\">Con la inestimable ayuda de la IA Prada Beauty ha explorado hermosos y fant\u00e1sticos universos visuales para cinco de sus fragancias m\u00e1s ic\u00f3nicas.<\/h2>\n<div class=\"post-cn\">\n<article>\n<div class=\"post-cn\">\n<p>Las campa\u00f1as de publicidad infusionadas con la ubicua IA est\u00e1n en la cresta de la ola y, nacidas del abrazo entre la tecnolog\u00eda y la inspiraci\u00f3n humana,\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/agencias\/ia-generativa-imperfecta-mejor-amiga-agencias\" target=\"_blank\" rel=\"noreferrer noopener\">prometen poner patas arriba la industria creativa<\/a>. Una de las \u00faltimas marcas en colgarse del brazo de la tecnolog\u00eda de moda ha sido\u00a0<strong>Prada Beauty, que con la ayuda de la IA ha explorado hermosos y fant\u00e1sticos universos visuales para cinco de sus fragancias m\u00e1s ic\u00f3nicas.<\/strong><\/p>\n<p>En su nueva campa\u00f1a, donde no est\u00e1n ausentes del todo los humanos de carne y hueso,<strong>\u00a0la firma italiana trabaj\u00f3 en colaboraci\u00f3n con el fot\u00f3grafo suizo Johann Besse<\/strong>, cuyas instant\u00e1neas fueron utilizas por Prada Beauty como fuente de inspiraci\u00f3n.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/Cq5tp7LsaFX\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fmarketing-general%2Fpublicidad%2Fprada-beauty-hace-levitar-fragancias-ia#%7B%22ci%22%3A0%2C%22os%22%3A896.6999999880791%7D\" height=\"1041\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\"><\/iframe>Y el resultado son hipn\u00f3ticas im\u00e1genes en la que el l\u00edquido emanado de los frascos de perfume\u00a0<strong>Paradoxe, Luna Rossa Ocean, Infusion d\u2019Iris, L\u2019Homme y Amber Femme<\/strong>\u00a0parecen flotar en el aire.<\/p>\n<p>Con su nueva campa\u00f1a Prada Beauty crea\u00a0<strong>ilusiones \u00f3pticas<\/strong>\u00a0mediante la metamorfosis de dimensiones espaciales en superficies planas y la intersecci\u00f3n de la IA con la fotograf\u00eda, que se adentra en meandros desconocidos con la inestimable ayuda de la tecnolog\u00eda.<\/p>\n<p><iframe id=\"instagram-embed-1\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/CrJKXixBIGy\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fmarketing-general%2Fpublicidad%2Fprada-beauty-hace-levitar-fragancias-ia#%7B%22ci%22%3A1%2C%22os%22%3A900%7D\" height=\"1023\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-1\"><\/iframe><strong>En la campa\u00f1a se abren asimismo paso errores generados por la IA<\/strong>\u00a0que se erigen en variantes alternativas de los principales elementos visuales de las im\u00e1genes.<\/p>\n<p>La campa\u00f1a, que ha escogido como escenario el\u00a0<strong>perfil en Instagram de Prada Beauty<\/strong>\u00a0y se prolongar\u00e1 hasta finales de mayo, ha sido colmada de lisonjas por los seguidores de la marca en la red social.<\/p>\n<p><iframe id=\"instagram-embed-2\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/Cq3KVKeNe9e\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fmarketing-general%2Fpublicidad%2Fprada-beauty-hace-levitar-fragancias-ia#%7B%22ci%22%3A2%2C%22os%22%3A904.1000000238419%7D\" height=\"1023\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-2\"><\/iframe><strong>No es la primera vez que Prada Beauty se zambulle en las profundidades de la tecnolog\u00eda m\u00e1s puntera para vender las bondades de sus fragancias<\/strong>. En 2021 la firma\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=E0skEoR3e68\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">present\u00f3 en sociedad a la influencer virtual Candy<\/a>\u00a0como embajadora de la fragancia del mismo nombre. Para crear esta prescriptora de naturaleza virtual Prada Beauty se inspir\u00f3 en la denominada generaci\u00f3n TikTok.<\/p>\n<p><strong>En su \u00faltima campa\u00f1a Prada Beauty ensalza las ventajas de la IA, pero no todas las marcas se aproximan a esta tecnolog\u00eda con el \u00faltimo objetivo de poner en valor sus superpoderes creativos<\/strong>. En una campa\u00f1a estrenada recientemente en Australia y Nueva Zelanda\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/kitkat-usa-ia-dar-respiro-equipo-creativo\" target=\"_blank\" rel=\"noreferrer noopener\">KitKat se mofa, por ejemplo, de manera absolutamente sangrante de las habilidades (en modo algunos omnipotentes) de la IA<\/a>.<\/p>\n<\/div>\n<\/article>\n<div class=\"tag-cn\">\n<h4>Fuente:<strong> https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/prada-beauty-hace-levitar-fragancias-ia<\/strong><\/h4>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Con la inestimable ayuda de la IA Prada Beauty ha explorado hermosos y fant\u00e1sticos universos visuales para cinco de sus fragancias m\u00e1s ic\u00f3nicas. Las campa\u00f1as de publicidad infusionadas con la ubicua IA est\u00e1n en la cresta de la ola y, nacidas del abrazo entre la tecnolog\u00eda y la inspiraci\u00f3n humana,\u00a0prometen poner patas arriba la industria [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prada Beauty hace levitar sus fragancias utilizando la IA como &quot;varita m\u00e1gica&quot; | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/prada-beauty-hace-levitar-sus-fragancias-utilizando-la-ia-como-varita-magica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prada Beauty hace levitar sus fragancias utilizando la IA como &quot;varita m\u00e1gica&quot; | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Con la inestimable ayuda de la IA Prada Beauty ha explorado hermosos y fant\u00e1sticos universos visuales para cinco de sus fragancias m\u00e1s ic\u00f3nicas. 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