{"id":9441,"date":"2023-05-03T11:20:37","date_gmt":"2023-05-03T16:20:37","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9441"},"modified":"2023-05-03T11:20:37","modified_gmt":"2023-05-03T16:20:37","slug":"lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/","title":{"rendered":"Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez"},"content":{"rendered":"<h1>Presentado por los estudiantes de Individuo, Sociedad y Consumo: <strong>Juan Felipe Ca\u00f1\u00f3n, Jorge Iv\u00e1n Robledo, Luna Rosero, Camilo Bonilla, Aura Mar\u00eda Lozano, y Juan Esteban Pab\u00f3n.<\/strong><\/h1>\n<p><span style=\"font-weight: 400;\">\u00bfAlguna vez te has preguntado qu\u00e9 hay detr\u00e1s del \u00e9xito y consolidaci\u00f3n de las marcas m\u00e1s importantes en el mundo? o \u00bfc\u00f3mo estas convierten simples productos en objetos de deseo? Bueno, pues en el mundo del marketing y la publicidad existen 2 conceptos que pueden describir estos fen\u00f3menos. Con la creciente competencia en el mercado y la saturaci\u00f3n de informaci\u00f3n a la que est\u00e1n expuestos los consumidores, las marcas se han visto en la necesidad de encontrar formas de conectarse emocionalmente con sus clientes para mantenerse relevantes y competitivas. Es por eso que se han desarrollado dos conceptos clave en la estrategia de marca:<\/span><i><span style=\"font-weight: 400;\"> Lovemarks <\/span><\/i><span style=\"font-weight: 400;\">y Marcas Legendarias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El t\u00e9rmino <\/span><i><span style=\"font-weight: 400;\">Lovemark<\/span><\/i><span style=\"font-weight: 400;\"> propuesto por Kevin Roberts (2023), CEO de la agencia de publicidad Saatchi &amp; Saatchi, hace referencia a una marca que ha desarrollado una conexi\u00f3n emocional profunda y duradera con sus consumidores, quienes no solo compran sus productos o servicios, sino que tambi\u00e9n se identifican con esta, forjando una fuerte relaci\u00f3n de fidelidad.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, las Marcas Legendarias son aquellas que han logrado mantener una presencia s\u00f3lida en el mercado durante d\u00e9cadas, o incluso siglos; logrando edificar una historia y una tradici\u00f3n que les ha permitido mantenerse en la mente de los consumidores a nivel global. Estas marcas son conocidas por su calidad, durabilidad, innovaci\u00f3n y capacidad para adaptarse a los cambios del mercado, generando fidelizaci\u00f3n mediante la confianza y satisfacci\u00f3n del cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque ambos conceptos buscan lograr una conexi\u00f3n emocional con los consumidores, hay un aspecto importante que los diferencia: las <\/span><i><span style=\"font-weight: 400;\">Lovemarks<\/span><\/i><span style=\"font-weight: 400;\"> se enfocan en la creaci\u00f3n de una relaci\u00f3n emocional intensa y profunda con los clientes, mientras que las Marcas Legendarias se enfocan en la construcci\u00f3n de una marca s\u00f3lida y duradera a trav\u00e9s de la calidad y la innovaci\u00f3n. Sin embargo, hay marcas que han logrado combinar ambos conceptos, como Apple, que es considerada una Marca Legendaria y tambi\u00e9n una <\/span><i><span style=\"font-weight: 400;\">Lovemark<\/span><\/i><span style=\"font-weight: 400;\"> debido a su capacidad para crear productos innovadores y emocionantes que conectan con las necesidades y deseos de sus consumidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para concluir, las <\/span><i><span style=\"font-weight: 400;\">Lovemarks<\/span><\/i><span style=\"font-weight: 400;\"> y Marcas Legendarias no son simplemente productos o servicios, sino experiencias que conectan emocionalmente con sus consumidores. Ambas estrategias son efectivas para construir y mantener una marca s\u00f3lida y duradera a trav\u00e9s de los a\u00f1os. Asimismo, cada una tiene su enfoque \u00fanico para conectarse emocionalmente con los consumidores, y las marcas exitosas pueden combinar ambos conceptos para crear una experiencia de marca inolvidable.<\/span><\/p>\n<p><b>Referencias<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Lovemarks\u202f: Saatchi &amp; Saatchi<\/span><\/i><span style=\"font-weight: 400;\">. (n.f.). Saatchi &amp; Saatchi. <\/span><a href=\"https:\/\/saatchi.com\/fr-fr\/purpose\/lovemarks\/\"><span style=\"font-weight: 400;\">https:\/\/saatchi.com\/fr-fr\/purpose\/lovemarks\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">PuroMarketing. (2023, April 17). LoveMarks vs Marcas legendarias: Dos conceptos y estrategias de marketing diferentes que hacen grande a las marcas. <\/span><i><span style=\"font-weight: 400;\">PuroMarketing<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/www.puromarketing.com\/146\/211854\/lovemarks-marcas-legendarias-conceptos-estrategias-marketing-diferentes-hacen-grande-marcas\"><span style=\"font-weight: 400;\">https:\/\/www.puromarketing.com\/146\/211854\/lovemarks-marcas-legendarias-conceptos-estrategias-marketing-diferentes-hacen-grande-marcas<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Mercad\u00e9, A. (2023). \u00bfQu\u00e9 son las lovemarks? \u00a1Lo explicamos en 4 ejemplos! <\/span><i><span style=\"font-weight: 400;\">Deusto<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/www.deustoformacion.com\/blog\/marketing-digital\/que-son-lovemarks-conoce-4-marcas-que-lo-han-conseguido\"><span style=\"font-weight: 400;\">https:\/\/www.deustoformacion.com\/blog\/marketing-digital\/que-son-lovemarks-conoce-4-marcas-que-lo-han-conseguido<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Jbhirsch. (2014, abril 30). <\/span><i><span style=\"font-weight: 400;\">How Legendary Brands Become Legendary: Brand Myth Revisited &#8211; The Right Brain Studio<\/span><\/i><span style=\"font-weight: 400;\">. The Right Brain Studio. <\/span><a href=\"https:\/\/www.therightbrainstudio.com\/how-legendary-brands-become-legendary-brand-myth-revisited\/\"><span style=\"font-weight: 400;\">https:\/\/www.therightbrainstudio.com\/how-legendary-brands-become-legendary-brand-myth-revisited\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presentado por los estudiantes de Individuo, Sociedad y Consumo: Juan Felipe Ca\u00f1\u00f3n, Jorge Iv\u00e1n Robledo, Luna Rosero, Camilo Bonilla, Aura Mar\u00eda Lozano, y Juan Esteban Pab\u00f3n. \u00bfAlguna vez te has preguntado qu\u00e9 hay detr\u00e1s del \u00e9xito y consolidaci\u00f3n de las marcas m\u00e1s importantes en el mundo? o \u00bfc\u00f3mo estas convierten simples productos en objetos de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58,60],"tags":[],"class_list":["post-9441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Presentado por los estudiantes de Individuo, Sociedad y Consumo: Juan Felipe Ca\u00f1\u00f3n, Jorge Iv\u00e1n Robledo, Luna Rosero, Camilo Bonilla, Aura Mar\u00eda Lozano, y Juan Esteban Pab\u00f3n. \u00bfAlguna vez te has preguntado qu\u00e9 hay detr\u00e1s del \u00e9xito y consolidaci\u00f3n de las marcas m\u00e1s importantes en el mundo? o \u00bfc\u00f3mo estas convierten simples productos en objetos de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-03T16:20:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez\",\"datePublished\":\"2023-05-03T16:20:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/\"},\"wordCount\":552,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg\",\"articleSection\":[\"Panorama\",\"Publicaciones\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/\",\"name\":\"Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg\",\"datePublished\":\"2023-05-03T16:20:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/","og_locale":"es_ES","og_type":"article","og_title":"Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez | Marketing Zone Icesi","og_description":"Presentado por los estudiantes de Individuo, Sociedad y Consumo: Juan Felipe Ca\u00f1\u00f3n, Jorge Iv\u00e1n Robledo, Luna Rosero, Camilo Bonilla, Aura Mar\u00eda Lozano, y Juan Esteban Pab\u00f3n. \u00bfAlguna vez te has preguntado qu\u00e9 hay detr\u00e1s del \u00e9xito y consolidaci\u00f3n de las marcas m\u00e1s importantes en el mundo? o \u00bfc\u00f3mo estas convierten simples productos en objetos de [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2023-05-03T16:20:37+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez","datePublished":"2023-05-03T16:20:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/"},"wordCount":552,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg","articleSection":["Panorama","Publicaciones"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/","name":"Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg","datePublished":"2023-05-03T16:20:37+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/lovemarks-y-marcas-legendarias-emocion-fidelidad-y-solidez-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Lovemarks y Marcas Legendarias: Emoci\u00f3n, fidelidad y solidez"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-768x512.jpg",640,427,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-1024x683.jpg",640,427,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184465-2048x1365.jpg",2048,1365,true]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Presentado por los estudiantes de Individuo, Sociedad y Consumo: Juan Felipe Ca\u00f1\u00f3n, Jorge Iv\u00e1n Robledo, Luna Rosero, Camilo Bonilla, Aura Mar\u00eda Lozano, y Juan Esteban Pab\u00f3n. \u00bfAlguna vez te has preguntado qu\u00e9 hay detr\u00e1s del \u00e9xito y consolidaci\u00f3n de las marcas m\u00e1s importantes en el mundo? o \u00bfc\u00f3mo estas convierten simples productos en objetos de&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=9441"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9441\/revisions"}],"predecessor-version":[{"id":9443,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9441\/revisions\/9443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/9442"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=9441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=9441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=9441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}