{"id":9444,"date":"2023-05-05T10:00:56","date_gmt":"2023-05-05T15:00:56","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9444"},"modified":"2023-05-03T15:10:29","modified_gmt":"2023-05-03T20:10:29","slug":"colgate-responde-a-los-memes-que-comparan-la-alfombra-roja-de-la-met-gala-con-su-pasta","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/colgate-responde-a-los-memes-que-comparan-la-alfombra-roja-de-la-met-gala-con-su-pasta\/","title":{"rendered":"Colgate responde a los memes que comparan la alfombra roja de la Met Gala con su pasta"},"content":{"rendered":"<h2 class=\"intro\">El equipo que hay detr\u00e1s de la Met Gala de 2023 quiso darle una nueva apariencia a la alfombra roja de evento, pero acab\u00f3 siendo la protagonista de m\u00faltiples memes.<\/h2>\n<p>La\u00a0<strong><a href=\"https:\/\/www.marketingdirecto.com\/?s=met+gala\" target=\"_blank\" rel=\"noreferrer noopener\">Met Gala<\/a><\/strong>\u00a0es uno de los momentos m\u00e1s esperados en el\u00a0<strong>mundo de la moda<\/strong>, y es que cada a\u00f1o hay una\u00a0<strong>tem\u00e1tica diferente<\/strong>\u00a0que inunda la alfombra del Museo Metropolitano de Arte de\u00a0<strong>Nueva York<\/strong>\u00a0con celebrities de todo el mundo. En este caso, en 2023 se ha hecho un homenaje al dise\u00f1ador fallecido<strong>\u00a0Karl Lagerfeld<\/strong>.<\/p>\n<p>Como ocurre en muchos eventos, no pod\u00edan faltar los\u00a0<strong>memes<\/strong>, y es que, si hubo algo de lo que se habl\u00f3 mucho esa noche, fue del<strong>\u00a0parecido de la alfombra roja de la Met Gala con la pasta de dientes\u00a0Colgate<\/strong>.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Una nueva alfombra roja<\/strong><\/h2>\n<p>Innovar y cambiar, eso es lo que quer\u00eda el equipo que hay detr\u00e1s de la Met Gala de 2023, que le dio una\u00a0<strong>nueva apariencia a la alfombra roja de este evento<\/strong>, pero por sus colores y por el recorrido de las l\u00edneas, los usuarios de las redes sociales inundaron\u00a0<strong>Twitter\u00a0e\u00a0Instagram<\/strong>\u00a0de memes sobre el parecido de esta alfombra con Colgate.<\/p>\n<p>Estos son algunos de los\u00a0<strong>memes\u00a0<\/strong>m\u00e1s sonados en las redes sociales:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-0\" class=\"\" title=\"Twitter Tweet\" 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frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1653146580931735554\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><strong>Colgate responde<\/strong><\/h2>\n<p>Como ya ocurri\u00f3 con el tema que sac\u00f3\u00a0<strong>Bizarrap<\/strong>\u00a0junto con\u00a0<strong>Shakira<\/strong>, las marcas aprovechan el momento para\u00a0<strong>responder a los memes de los usuarios<\/strong>\u00a0de las redes sociales con\u00a0<strong>tuits ingeniosos y divertidos<\/strong>.<\/p>\n<p>En este caso, la marca de pasta de dientes\u00a0Colgate\u00a0no quiso desperdiciar este momento. En la siguiente publicaci\u00f3n, la marca bromea asegurando que encontr\u00f3 su \u00ab\u00e1ngulo\u00bb en la Met Gala 2023, y que\u00a0<strong>no esperaban \u00abestar en la alfombra roja esta noche, pero ok\u00bb<\/strong>.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-6\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=MkDirecto&amp;dnt=true&amp;embedId=twitter-widget-6&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1653430728045232129&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fanunciantes-general%2Fanunciantes%2Fcolgate-responde-memes-comparan-alfombra-roja-met-gala&amp;sessionId=d7a89c5e26fbfe48ca834dca19b3ef66d5c202fa&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1653430728045232129\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p>Desde Colgate, Amy Benford, gerente general de marketing en Colgate-Palmolive, asegura que desde la compa\u00f1\u00eda est\u00e1n\u00a0<strong>\u00absorprendidos y encantados\u00bb\u00a0<\/strong>por c\u00f3mo los usuarios de las redes sociales hicieron una conexi\u00f3n tan divertida con la marca.<\/p>\n<p>\u00abTenemos una comunidad social extremadamente activa en todos los canales y nos reunimos con ellos donde est\u00e1n\u00bb, dijo Benford.<\/p>\n<h2 class=\"wp-block-heading\"><strong>La Met Gala y sus looks<\/strong><\/h2>\n<p>A este evento no pueden faltar grandes celebridades como por ejemplo la cantante\u00a0<strong>Rihanna<\/strong>. Muchos acuden con\u00a0<strong>atuendos\u00a0<\/strong>que, seguramente, no se pondr\u00edan en su d\u00eda a d\u00eda seguro.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-7\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=MkDirecto&amp;dnt=true&amp;embedId=twitter-widget-7&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1653224926000676867&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fanunciantes-general%2Fanunciantes%2Fcolgate-responde-memes-comparan-alfombra-roja-met-gala&amp;sessionId=d7a89c5e26fbfe48ca834dca19b3ef66d5c202fa&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1653224926000676867\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p>Tambi\u00e9n acudieron personajes conocidos como los actores\u00a0<strong>Pedro Pascal o Jared Leto<\/strong>\u00a0(disfrazado de gato), modelos como\u00a0<strong>Gigi Hadid o Kendall Jenner<\/strong>, y representando a Espa\u00f1a estuvieron\u00a0<strong>Pen\u00e9lope Cruz<\/strong>\u00a0y la cantante\u00a0<strong>Rosal\u00eda<\/strong>. Una de las m\u00e1s aclamadas en la alfombra roja fue la cantante<strong>\u00a0Dua Lipa<\/strong>.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"twitter-tweet twitter-tweet-rendered\"><iframe id=\"twitter-widget-8\" class=\"\" title=\"Twitter Tweet\" src=\"https:\/\/platform.twitter.com\/embed\/Tweet.html?creatorScreenName=MkDirecto&amp;dnt=true&amp;embedId=twitter-widget-8&amp;features=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%3D%3D&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=1653524047781584899&amp;lang=es&amp;origin=https%3A%2F%2Fwww.marketingdirecto.com%2Fanunciantes-general%2Fanunciantes%2Fcolgate-responde-memes-comparan-alfombra-roja-met-gala&amp;sessionId=d7a89c5e26fbfe48ca834dca19b3ef66d5c202fa&amp;siteScreenName=MkDirecto&amp;theme=light&amp;widgetsVersion=aaf4084522e3a%3A1674595607486&amp;width=500px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1653524047781584899\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/figure>\n<div class=\"post-cn\">Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/colgate-responde-memes-comparan-alfombra-roja-met-gala<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El equipo que hay detr\u00e1s de la Met Gala de 2023 quiso darle una nueva apariencia a la alfombra roja de evento, pero acab\u00f3 siendo la protagonista de m\u00faltiples memes. La\u00a0Met Gala\u00a0es uno de los momentos m\u00e1s esperados en el\u00a0mundo de la moda, y es que cada a\u00f1o hay una\u00a0tem\u00e1tica diferente\u00a0que inunda la alfombra del [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colgate responde a los memes que comparan la alfombra roja de la Met Gala con su pasta | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/colgate-responde-a-los-memes-que-comparan-la-alfombra-roja-de-la-met-gala-con-su-pasta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colgate responde a los memes que comparan la alfombra roja de la Met Gala con su pasta | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El equipo que hay detr\u00e1s de la Met Gala de 2023 quiso darle una nueva apariencia a la alfombra roja de evento, pero acab\u00f3 siendo la protagonista de m\u00faltiples memes. La\u00a0Met Gala\u00a0es uno de los momentos m\u00e1s esperados en el\u00a0mundo de la moda, y es que cada a\u00f1o hay una\u00a0tem\u00e1tica diferente\u00a0que inunda la alfombra del [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/colgate-responde-a-los-memes-que-comparan-la-alfombra-roja-de-la-met-gala-con-su-pasta\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-05T15:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/05\/pexels-erik-mclean-5612670-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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