{"id":9483,"date":"2023-05-15T10:45:21","date_gmt":"2023-05-15T15:45:21","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9483"},"modified":"2023-05-15T10:41:44","modified_gmt":"2023-05-15T15:41:44","slug":"si-la-buscas-la-vas-a-encontrar-netflix-promociona-esta-serie-con-clasicas-frases-de-madres","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/si-la-buscas-la-vas-a-encontrar-netflix-promociona-esta-serie-con-clasicas-frases-de-madres\/","title":{"rendered":"\u00abSi la buscas, la vas a encontrar\u00bb: Netflix promociona esta serie con cl\u00e1sicas frases de madres"},"content":{"rendered":"<h2 class=\"intro\">La Agencia Montalvo y Netflix llenan las calles de M\u00e9xico con frases t\u00edpicas de las madres para promocionar la nueva cinta de Jennifer Lopez, \u00abLa Madre\u00bb.<\/h2>\n<p>La Agencia Montalvo y\u00a0<strong>Netflix<\/strong>\u00a0se preparan para el lanzamiento de\u00a0<strong>la nueva pel\u00edcula\u00a0<em>La Madre<\/em>\u00a0<\/strong>en la plataforma de streaming. Un thriller de acci\u00f3n que est\u00e1 protagonizado por\u00a0<strong>Jennifer Lopez<\/strong>\u00a0y se posiciona como uno de los t\u00edtulos m\u00e1s esperados del 2023.<\/p>\n<p>En esta acci\u00f3n de exterior se retoman\u00a0<strong>las cl\u00e1sicas frases que las madres han aplicado de forma hist\u00f3rica<\/strong>. \u00abSi la buscas, las vas a encontrar\u00bb, \u00abCuenta hasta tres y ya van dos\u00bb o \u00abNo hagas que se quite la chancla\u00bb son solo algunos de los ic\u00f3nicos comentarios seleccionados para esta campa\u00f1a.<\/p>\n<p>La campa\u00f1a ya est\u00e1 presente en algunos de los puntos m\u00e1s estrat\u00e9gicos de la Ciudad de M\u00e9xico y en varios centros comerciales de Guadalajara, justo a tiempo para celebrar el D\u00eda de las Madres en M\u00e9xico. \u00abPara esta campa\u00f1a, nuestro objetivo a cumplir era que cualquier persona se sintiera identificada, por lo que<strong>\u00a0tomamos como insight las reconocibles frases de las madres mexicanas\u00bb,\u00a0<\/strong>explica\u00a0<strong>Pepe Montalvo<\/strong>, fundador y director general de la agencia responsable de la acci\u00f3n.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/CsAgHmLOvmJ\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fmarketing-general%2Fpublicidad%2Fnetflix-promociona-madre-frases-tipicas-madres#%7B%22ci%22%3A0%2C%22os%22%3A1207.3999999999069%2C%22ls%22%3A706.8999999999069%2C%22le%22%3A1183%7D\" height=\"746\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3 class=\"wp-block-heading\">Netflix promociona \u00abLa Madre\u00bb con una impresionante acci\u00f3n de exterior<\/h3>\n<p>Como parte de este lanzamiento, Netflix llev\u00f3 la campa\u00f1a tambi\u00e9n al ecosistema digital. A trav\u00e9s de las redes sociales\u00a0<strong>el gigante del streaming invit\u00f3 a los usuarios a enviar la mejor frase que han dicho sus madres<\/strong>\u00a0para que fuesen colocadas en las lonas de forma digital.<\/p>\n<p>El film, que se cataloga como un thriller de acci\u00f3n llega a la plataforma de streaming el<strong>\u00a012 de mayo<\/strong>.\u00a0<em>La Madre<\/em>\u00a0est\u00e1 protagonizada por la ic\u00f3nica JLo, quien se pone en la piel de una asesina que deja la clandestinidad para proteger a su hija, a quien abandon\u00f3 a\u00f1os atr\u00e1s, mientras escapa del peligro.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"video-cn\">Para visualizar el video, haga clic <a href=\"https:\/\/www.youtube.com\/watch?v=wUtlG84mEdA\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed.<\/a><\/div>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\">FICHA T\u00c9CNICA<\/h3>\n<ul>\n<li>Agencia: Montalvo<\/li>\n<li>Direcci\u00f3n Creativa: Ilana Rajlevsky<\/li>\n<li>Copy: Jimena Flores, Manuel Pantoja<\/li>\n<li>Arte: Juan Manuel Canek Osorio<\/li>\n<li>Director de Cuenta: Jonathan Rivera<\/li>\n<li>Cliente: Netflix M\u00e9xico<\/li>\n<li>Marketing: Enrique Koelliker<\/li>\n<\/ul>\n<div class=\"post-cn\">Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/netflix-promociona-madre-frases-tipicas-madres<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Agencia Montalvo y Netflix llenan las calles de M\u00e9xico con frases t\u00edpicas de las madres para promocionar la nueva cinta de Jennifer Lopez, \u00abLa Madre\u00bb. La Agencia Montalvo y\u00a0Netflix\u00a0se preparan para el lanzamiento de\u00a0la nueva pel\u00edcula\u00a0La Madre\u00a0en la plataforma de streaming. Un thriller de acci\u00f3n que est\u00e1 protagonizado por\u00a0Jennifer Lopez\u00a0y se posiciona como uno [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Si la buscas, la vas a encontrar&quot;: Netflix promociona esta serie con cl\u00e1sicas frases de madres | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/si-la-buscas-la-vas-a-encontrar-netflix-promociona-esta-serie-con-clasicas-frases-de-madres\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Si la buscas, la vas a encontrar&quot;: Netflix promociona esta serie con cl\u00e1sicas frases de madres | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La Agencia Montalvo y Netflix llenan las calles de M\u00e9xico con frases t\u00edpicas de las madres para promocionar la nueva cinta de Jennifer Lopez, \u00abLa Madre\u00bb. 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