Scopen presenta un an\u00e1lisis sobre el Nuevo Negocio de las Agencias Creativas<\/h3>\n Por su parte, el informe\u00a0\u00abNB SCORE CREATIVAS\u00bb\u00a0analiza el Nuevo Negocio alcanzado por las Agencias Creativas. El mismo destaca que la inversi\u00f3n global estimada en Nuevo Negocio en Espa\u00f1a\u00a0se alza hasta los 732,4 millones de euros,<\/strong>\u00a0una cifra que supone un ascenso del 23% con respecto al 2021, a\u00f1o en el que se estim\u00f3 una inversi\u00f3n de 595,5 millones de euros.<\/p>\nLas\u00a0agencias independientes\u00a0suman un 40,6% del Nuevo Negocio<\/strong>\u00a0generado en 2022, lo que las sit\u00faa en la primera posici\u00f3n del ranking. Los grupos internacionales se reparten el 59,4% restante.<\/p>\nPor su parte,\u00a0Publicis\u00a0<\/strong>se posiciona en el segundo lugar del listado con el 19,4% del volumen de Nuevo Negocio en 2022. Le sigue en el tercer puesto\u00a0WPP\u00a0<\/strong>con un 14,4%.\u00a0Omnicom\u00a0<\/strong>reporta un 9,7%, mientras que\u00a0HAVAS\u00a0<\/strong>cierra el top 5 con un 6,8%.\u00a0IPG\u00a0<\/strong>cuenta con un 5,9% mientras que\u00a0Dentsu\u00a0<\/strong>cierra el ranking con el 2,7% del Nuevo Negocio.<\/p>\nFuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/agencias-creativas-medios-nuevo-negocio-2022<\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"
Scopen presenta los informes \u00abNB SCORE\u00bb, que analizan el panorama de inversi\u00f3n en Nuevo Negocio conseguido por las Agencias Creativas y de Medios en Espa\u00f1a en 2022. SCOPEN\u00a0presenta los informes\u00a0\u00abNB SCORE\u00bb,\u00a0donde se analiza el panorama de Nuevo Negocio conseguido por las\u00a0Agencias Creativas\u00a0y de Medios en Espa\u00f1a. El informe destaca que en el 2022 se ha […]<\/p>\n","protected":false},"author":52,"featured_media":9523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\n
Las Agencias Creativas y de Medios que m\u00e1s invirtieron en Nuevo Negocio en 2022, seg\u00fan SCOPEN | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/las-agencias-creativas-y-de-medios-que-mas-invirtieron-en-nuevo-negocio-en-2022-segun-scopen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las Agencias Creativas y de Medios que m\u00e1s invirtieron en Nuevo Negocio en 2022, seg\u00fan SCOPEN | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Scopen presenta los informes \u00abNB SCORE\u00bb, que analizan el panorama de inversi\u00f3n en Nuevo Negocio conseguido por las Agencias Creativas y de Medios en Espa\u00f1a en 2022. 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