{"id":9556,"date":"2023-06-05T10:00:22","date_gmt":"2023-06-05T15:00:22","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9556"},"modified":"2023-05-31T17:22:14","modified_gmt":"2023-05-31T22:22:14","slug":"versace-o-versache-estas-son-las-marcas-mas-afectadas-por-los-gazapos-ortograficos","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/versace-o-versache-estas-son-las-marcas-mas-afectadas-por-los-gazapos-ortograficos\/","title":{"rendered":"\u00bfVersace o Versache? Estas son las marcas m\u00e1s afectadas por los gazapos ortogr\u00e1ficos"},"content":{"rendered":"<h2 class=\"intro\">De acuerdo con un reciente informe de la plataforma de retail Joor, adidas es la marca que m\u00e1s a merced est\u00e1 de deslices ortogr\u00e1ficos en todo el mundo.<\/h2>\n<p>Si aplic\u00e1ramos escrupulosamente las\u00a0reglas del branding, todas las marcas sin excepci\u00f3n deber\u00edan pertrecharse de nombres suficientemente claros y ajenos a eventuales errores de ortograf\u00eda y pronunciaci\u00f3n. Sin embargo,\u00a0<strong>esta es solo la teor\u00eda y la pr\u00e1ctica toma a menudo derroteros diametralmente opuestos.<\/strong><\/p>\n<p><strong>Algunas marcas son due\u00f1as de nombres que resultan definitivamente demasiado complicados a ojos del consumidor<\/strong>, tanto que a la hora de buscarlas en la red de redes el usuario termina rebautiz\u00e1ndolas inadvertidamente con denominaciones donde abundan los gazapos ortogr\u00e1ficos.<\/p>\n<p>De acuerdo con un reciente informe de la plataforma de retail\u00a0Joor,\u00a0<strong>adidas es la marca que m\u00e1s a merced est\u00e1 de los deslices ortogr\u00e1ficos en todo el mundo<\/strong>\u00a0(y eso que su nombre parece a bote pronto el ep\u00edtome de la sencillez y no reviste complejidad alguna).<\/p>\n<div><iframe src=\"https:\/\/www.canva.com\/design\/DAFjFIP89e8\/view?embed\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p><a href=\"https:\/\/www.canva.com\/design\/DAFjFIP89e8\/view?utm_content=DAFjFIP89e8&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">Las marcas con m\u00e1s gazapos ortogr\u00e1ficos \u2013 Joor\u00a0<\/a>by MarketingDirecto.com<\/p>\n<p>&nbsp;<\/p>\n<p><strong>El nombre del fabricante de art\u00edculos deportivos aparece mal escrito en las b\u00fasquedas efectuadas online m\u00e1s de medio mill\u00f3n de veces al mes<\/strong>\u00a0y es reemplazado por denominaciones alternativas como \u00abaddidas\u00bb o \u00abaddias\u00bb.<\/p>\n<p><strong>La segunda posici\u00f3n en el ranking confeccionado por Joor la ocupa la firma francesa de lujo\u00a0Chanel<\/strong>\u00a0que, reconvertida a menudo en \u00abChannel\u00bb o \u00abChanell\u00bb, aglutina m\u00e1s de 4000.000 b\u00fasquedas mensuales en internet con errores ortogr\u00e1ficos.<\/p>\n<h3 class=\"wp-block-heading\"><strong>\u00bfErrores ortogr\u00e1ficos o simples deslices tipogr\u00e1ficos?<\/strong><\/h3>\n<p><strong>M\u00e1s l\u00f3gica tiene que el tercer puesto en la lista sea para una marca con un nombre leg\u00edtimamente complicado: Swarovski.\u00a0<\/strong>Con 85.000 b\u00fasquedas err\u00f3neas cada mes, la firma austriaca de joyer\u00eda se cuelga la medalla de bronce en el ranking de Joor. \u00abSwaroski\u00bb o \u00abSwarvoski\u00bb son algunas de las graf\u00edas alternativas tras las que se parapeta la marca de lujo en las b\u00fasquedas online.<\/p>\n<p>Para elaborar el ranking de las marcas m\u00e1s lastradas por las erratas,\u00a0<strong>Joor se apoy\u00f3 en una lista de marcas mal escritas en fuentes como Fashion United y Brand Directory<\/strong>\u00a0y a continuaci\u00f3n cotej\u00f3 esa lista con la herramienta de palabras clave para buscadores Ahrefs. La frecuencia con la que tienen lugar tales errores (con periodicidad mensual) determin\u00f3 la posici\u00f3n de las marcas en la lista.<\/p>\n<p><strong>A primera vista resulta evidente que no todas las marcas cuyos nombres aparecen mal escritos en las b\u00fasquedas online echan anclas en errores ortogr\u00e1ficos sino m\u00e1s bien en errores tipogr\u00e1ficos<\/strong>\u00a0y provocados por ser introducidos excesivamente r\u00e1pido en los cajetines de b\u00fasqueda de los buscadores. Y tambi\u00e9n hay marcas cuyos nombres no son solo dif\u00edciles de escribir sino tambi\u00e9n de pronunciar.<\/p>\n<p>En la lista de Joor se abren paso asimismo\u00a0<strong>Moschino<\/strong>\u00a0(\u00abMochino\u00bb \/ \u00abMoshino\u00bb), con 14.150 b\u00fasquedas err\u00f3neas cada mes,\u00a0<strong>Calvin Klein<\/strong>\u00a0(\u00abCalvin Cline\u00bb \/ \u00abCalvin Kilen\u00bb), con 11.800, y\u00a0<strong>Balenciaga<\/strong>\u00a0(\u00abBelenciago\u00bb), con 11.000.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/marcas-afectadas-gazapos-ortograficos<\/p>\n<div class=\"post-cn\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo con un reciente informe de la plataforma de retail Joor, adidas es la marca que m\u00e1s a merced est\u00e1 de deslices ortogr\u00e1ficos en todo el mundo. Si aplic\u00e1ramos escrupulosamente las\u00a0reglas del branding, todas las marcas sin excepci\u00f3n deber\u00edan pertrecharse de nombres suficientemente claros y ajenos a eventuales errores de ortograf\u00eda y pronunciaci\u00f3n. Sin [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfVersace o Versache? 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Si aplic\u00e1ramos escrupulosamente las\u00a0reglas del branding, todas las marcas sin excepci\u00f3n deber\u00edan pertrecharse de nombres suficientemente claros y ajenos a eventuales errores de ortograf\u00eda y pronunciaci\u00f3n. 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