{"id":9600,"date":"2023-06-14T14:00:53","date_gmt":"2023-06-14T19:00:53","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9600"},"modified":"2023-06-14T09:57:02","modified_gmt":"2023-06-14T14:57:02","slug":"el-pique-entre-mcdonalds-burger-king-y-subway-por-sus-anuncios-generados-con-chatgpt","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-pique-entre-mcdonalds-burger-king-y-subway-por-sus-anuncios-generados-con-chatgpt\/","title":{"rendered":"El pique entre McDonald&#8217;s, Burger King y Subway por sus anuncios generados con ChatGPT"},"content":{"rendered":"<h2 class=\"intro\">Todo empez\u00f3 cuando la cadena de comida r\u00e1pida, McDonald\u2019s, decidi\u00f3 usar la IA para crear su nueva campa\u00f1a, donde pregunta a ChatGPT \u00abcu\u00e1l es la hamburguesa m\u00e1s ic\u00f3nica del mundo\u00bb.<\/h2>\n<div class=\"post-cn\">\n<p>La\u00a0<strong>inteligencia artificial<\/strong>\u00a0ha llegado a nuestras vidas y las marcas ya no esconden su amor por esta nueva tecnolog\u00eda, y es que muchas apuestan por\u00a0<strong>generar campa\u00f1as con\u00a0herramientas de IA<\/strong>.<\/p>\n<p><strong>McDonald\u2019s,\u00a0Burger King<\/strong>y\u00a0<strong>Subway<\/strong>\u00a0han decidido iniciar una \u00abguerra\u00bb de campa\u00f1as a trav\u00e9s de la herramienta de IA, el chatbot de OpenAI,\u00a0<strong>ChatGPT<\/strong>.<\/p>\n<h2 class=\"wp-block-heading\"><strong>El detonante<\/strong><\/h2>\n<p>Todo empez\u00f3 cuando la cadena de comida r\u00e1pida,\u00a0<strong>McDonald\u2019s,\u00a0<\/strong>decidi\u00f3 usar la inteligencia artificial para crear su\u00a0<strong>nueva campa\u00f1a\u00a0<\/strong>en una valla publicitaria, donde pregunta a ChatGPT \u00abcu\u00e1l es la\u00a0<strong>hamburguesa m\u00e1s ic\u00f3nica\u00a0<\/strong>del mundo\u00bb.<\/p>\n<p>ChatGPT respondi\u00f3 que\u00a0<strong>la Big Mac de McDonald\u2019s<\/strong>\u00a0es la hamburguesa m\u00e1s reconocida a nivel mundial, ya que su historia se remonta nada m\u00e1s ni nada menos que al a\u00f1o\u00a0<strong>1967<\/strong>.<\/p>\n<p>Esto no pod\u00eda quedar as\u00ed, y es que\u00a0<strong>Burger King<\/strong>, tras ver esta valla publicitaria, decidi\u00f3 unirse a este \u00abbeef\u00bb y cre\u00f3 otra\u00a0<strong>campa\u00f1a similar\u00a0<\/strong>a la de McDonald\u2019s. Esta cadena de comida r\u00e1pida decidi\u00f3 preguntar a ChatGPT q<strong>u\u00e9 hamburguesa era la m\u00e1s grande<\/strong>, y este chatbot de OpenAI le respondi\u00f3 que era la\u00a0<strong>Whopper<\/strong>, su ic\u00f3nica hamburguesa.<\/p>\n<p>Seg\u00fan ChatGPT, la\u00a0Whopper\u00a0de Burger King es\u00a0<strong>la m\u00e1s grande<\/strong>\u00a0no solo por su tama\u00f1o, sino tambi\u00e9n por la gran cantidad de ingredientes, consider\u00e1ndose as\u00ed como una\u00a0<strong>\u00abhamburguesa robusta y satisfactoria\u00bb<\/strong>.<\/p>\n<p>Este cartel de Burger King se coloc\u00f3 justo al lado del de McDonald\u2019s, ambos con la pregunta que hicieron a ChatGPT y con la respuesta que este chatbot les dio. Pero esto\u00a0<strong>no acaba aqu\u00ed.<\/strong><\/p>\n<h2 class=\"wp-block-heading\"><strong>Subway se une a la guerra entre marcas de comida r\u00e1pida<\/strong><\/h2>\n<p>La cadena de bocadillos, Subway, no pod\u00eda quedarse de brazos cruzados y no entrar en este \u00abbeef\u00bb entre marcas de comida r\u00e1pida, as\u00ed que decidi\u00f3 preguntar tambi\u00e9n a ChatGPT. En su caso, Subway consult\u00f3 que\u00a0<strong>c\u00f3mo se comparan las dos hamburguesas de McDonald\u2019s y Burger King<\/strong>\u00a0(Big Mac y Whopper), con uno de los bocadillos m\u00e1s grandes de Subway, el\u00a0<strong>Footlong<\/strong>.<\/p>\n<p>Ante esta pregunta, ChatGPT respondi\u00f3 que, \u00aben t\u00e9rminos de tama\u00f1o, ambos son s<strong>ignificativamente m\u00e1s peque\u00f1os\u00a0<\/strong>que un bocadillo Footlong\u00bb.<\/p>\n<p>Como no pod\u00eda ser de otra manera, Subway ha colocado esta campa\u00f1a en una valla publicitaria<strong>\u00a0justo al lado de las de McDonald\u2019s y Burger King<\/strong>.<\/p>\n<p>Estas tres vallas publicitarias generadas con la herramienta de inteligencia artificial, ChatGPT, pueden verse en\u00a0<strong>S\u00e3o Paulo, Brasil<\/strong>.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/pique-mcdonalds-burger-king-subway-campanas-chatgpt<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Todo empez\u00f3 cuando la cadena de comida r\u00e1pida, McDonald\u2019s, decidi\u00f3 usar la IA para crear su nueva campa\u00f1a, donde pregunta a ChatGPT \u00abcu\u00e1l es la hamburguesa m\u00e1s ic\u00f3nica del mundo\u00bb. La\u00a0inteligencia artificial\u00a0ha llegado a nuestras vidas y las marcas ya no esconden su amor por esta nueva tecnolog\u00eda, y es que muchas apuestan por\u00a0generar campa\u00f1as [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El pique entre McDonald&#039;s, Burger King y Subway por sus anuncios generados con ChatGPT | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-pique-entre-mcdonalds-burger-king-y-subway-por-sus-anuncios-generados-con-chatgpt\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El pique entre McDonald&#039;s, Burger King y Subway por sus anuncios generados con ChatGPT | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Todo empez\u00f3 cuando la cadena de comida r\u00e1pida, McDonald\u2019s, decidi\u00f3 usar la IA para crear su nueva campa\u00f1a, donde pregunta a ChatGPT \u00abcu\u00e1l es la hamburguesa m\u00e1s ic\u00f3nica del mundo\u00bb. 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