{"id":9634,"date":"2023-06-23T14:00:32","date_gmt":"2023-06-23T19:00:32","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9634"},"modified":"2023-06-23T09:21:26","modified_gmt":"2023-06-23T14:21:26","slug":"amazon-es-acusado-de-manipular-a-los-usuarios-para-que-se-suscriban-a-prime","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-es-acusado-de-manipular-a-los-usuarios-para-que-se-suscriban-a-prime\/","title":{"rendered":"Amazon es acusado de \u00abmanipular\u00bb a los usuarios para que se suscriban a Prime"},"content":{"rendered":"<h2 class=\"intro\">La FTC acusa a Amazon de enga\u00f1ar a los clientes para que se suscriban a Amazon Prime mediante dise\u00f1os de interfaz \u00abmanipuladores, coercitivos o enga\u00f1osos\u00bb.<\/h2>\n<div class=\"post-cn\">\n<p>La\u00a0<strong>Comisi\u00f3n Federal de Comercio\u00a0(FTC)<\/strong>demand\u00f3 al gigante del e-commerce\u00a0<strong>Amazon<\/strong>de enga\u00f1ar a sus clientes para que se suscriban al servicio Amazon Prime, al implementar dise\u00f1os de interfaz que pueden resultar \u00abmanipuladores, coercitivos o enga\u00f1osos\u00bb. El organismo estadounidense present\u00f3 una queja en un tribunal federal de Washington, en donde acusa al gigante tecnol\u00f3gico de inscribir a consumidores al servicio mediante t\u00e1cticas manipuladoras, y adem\u00e1s destacan que\u00a0<strong>\u00abdeliberadamente se dificult\u00f3 la cancelaci\u00f3n\u00bb<\/strong>\u00a0del servicio, como se\u00f1alan desde\u00a0<em>Europa Press.<\/em><\/p>\n<p>La agencia destaca en esta demanda que\u00a0<strong>la empresa \u00abmanipula\u00bb a los usuarios para que estos se registren en Prime<\/strong>, un servicio que se alza hasta los 139 d\u00f3lares al a\u00f1o, para obtener beneficios como entregas r\u00e1pidas y gratuitas, acceso\u00a0al servicio de streaming de Amazon\u00a0y m\u00e1s. Adem\u00e1s, se\u00f1alan que el proceso de cancelaci\u00f3n de Prime es deliberadamente complicado.<\/p>\n<h3 class=\"wp-block-heading\">La FTC acusa a Amazon de manipular a los consumidores<\/h3>\n<p>C\u00f3mo se\u00f1ala la demanda,\u00a0<strong>la comisi\u00f3n acusa a Amazon de enga\u00f1ar a millones de consumidores de forma deliberada\u00a0<\/strong>para que se unan al servicio Prime, mediante \u00abdise\u00f1os de interfaz de usuario manipuladores, coercitivos o enga\u00f1osos conocidos como \u2018patrones oscuros&#8217;\u00bb.<\/p>\n<p>En palabras de\u00a0<strong>Lina M. Khan<\/strong>, quien es la presidenta de Comisi\u00f3n Federal de Comercio, el gigante del comercio \u00abha enga\u00f1ado y atrapado a las personas en suscripciones recurrentes sin su consentimiento, lo que no solo frustra a los usuarios, sino que tambi\u00e9n les cuesta dinero\u00bb. La profesional a\u00f1ade que las t\u00e9cnicas de manipulaci\u00f3n perjudican tanto a los consumidores como a otras empresas que s\u00ed respetan la ley.<\/p>\n<p>\u00abLa FTC continuar\u00e1 protegiendo en\u00e9rgicamente a los estadounidenses de los\u00a0<strong>\u2018patrones oscuros\u2019 y otras pr\u00e1cticas injustas o enga\u00f1osas en los mercados digitales\u00bb<\/strong>, concluye Lina M. Khan.<\/p>\n<p>Con esta nueva acusaci\u00f3n la FTC completa tres demandas contra Amazon en el \u00faltimo mes. Hace tan solo unos d\u00edas Amazon lleg\u00f3 a un acuerdo con la Comisi\u00f3n para resolver\u00a0<strong>dos demandas relacionadas a problemas de privacidad<\/strong>, donde acept\u00f3 pagar 5,8 millones de d\u00f3lares por permitir que empleados accedieran a videos del servicio de vigilancia de Amazon Ring sin el consentimiento de los clientes, y otra por 25 millones de d\u00f3lares relacionada a la retenci\u00f3n de datos de voz de ni\u00f1os durante un tiempo prolongado por el sistema Alexa.<\/p>\n<\/div>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/amazon-acusada-ftc-manipular-clientes<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La FTC acusa a Amazon de enga\u00f1ar a los clientes para que se suscriban a Amazon Prime mediante dise\u00f1os de interfaz \u00abmanipuladores, coercitivos o enga\u00f1osos\u00bb. La\u00a0Comisi\u00f3n Federal de Comercio\u00a0(FTC)demand\u00f3 al gigante del e-commerce\u00a0Amazonde enga\u00f1ar a sus clientes para que se suscriban al servicio Amazon Prime, al implementar dise\u00f1os de interfaz que pueden resultar \u00abmanipuladores, coercitivos [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon es acusado de &quot;manipular&quot; a los usuarios para que se suscriban a Prime | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-es-acusado-de-manipular-a-los-usuarios-para-que-se-suscriban-a-prime\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon es acusado de &quot;manipular&quot; a los usuarios para que se suscriban a Prime | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La FTC acusa a Amazon de enga\u00f1ar a los clientes para que se suscriban a Amazon Prime mediante dise\u00f1os de interfaz \u00abmanipuladores, coercitivos o enga\u00f1osos\u00bb. La\u00a0Comisi\u00f3n Federal de Comercio\u00a0(FTC)demand\u00f3 al gigante del e-commerce\u00a0Amazonde enga\u00f1ar a sus clientes para que se suscriban al servicio Amazon Prime, al implementar dise\u00f1os de interfaz que pueden resultar \u00abmanipuladores, coercitivos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/amazon-es-acusado-de-manipular-a-los-usuarios-para-que-se-suscriban-a-prime\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-23T19:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/06\/sdsdsad.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" 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