{"id":9641,"date":"2023-06-26T14:00:24","date_gmt":"2023-06-26T19:00:24","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9641"},"modified":"2023-06-26T09:28:10","modified_gmt":"2023-06-26T14:28:10","slug":"que-animal-representa-cada-marca-de-coche-segun-sus-caracteristicas-la-ia-lo-revela","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/que-animal-representa-cada-marca-de-coche-segun-sus-caracteristicas-la-ia-lo-revela\/","title":{"rendered":"\u00bfQu\u00e9 animal representa cada marca de coche seg\u00fan sus caracter\u00edsticas? La IA lo revela"},"content":{"rendered":"

Gowago AG ha usado la IA para conocer cu\u00e1les son las caracter\u00edsticas m\u00e1s destacadas de cada marca de coche y generar las im\u00e1genes con Midjourney.<\/h2>\n
\n

La\u00a0inteligencia artificial<\/strong>se ha convertido en una herramienta muy presente en las campa\u00f1as de las marcas. Muchas invierten en\u00a0herramientas de IA<\/strong>para crear nuevas campa\u00f1as o spots publicitarios, aunque otros tambi\u00e9n la usan para\u00a0mostrar su creatividad e ingenio<\/strong>.<\/p>\n

Gowago AG<\/strong>, es un ejemplo de estas empresas que han apostado por creaciones basadas en inteligencia artificial.<\/p>\n

Las nuevas tecnolog\u00edas, m\u00e1s presentes que nunca<\/strong><\/h2>\n

Como indic\u00e1bamos anteriormente, muchas marcas ya han usado la IA para crear sus propias campa\u00f1as, como por ejemplo es el caso de\u00a0Burger King, Inditex con Stradivarius, Levi\u2019s, McDonald\u2019s o\u00a0Subway<\/strong>, entre otros.<\/p>\n

Gowago AG, una empresa fundada en Z\u00farich en 2017, desarrolla, a trav\u00e9s de su tecnolog\u00eda,\u00a0soluciones innovadoras de alquiler para conductores en Suiza<\/strong>.<\/p>\n

Con el objetivo de innovar y apostar por las nuevas tecnolog\u00edas, como es el caso de la inteligencia artificial, la compa\u00f1\u00eda ha decidido llevar a cabo una\u00a0acci\u00f3n muy original\u00a0<\/strong>a trav\u00e9s de la cual ha generado im\u00e1genes gracias a la inteligencia artificial. Pero no es la primera vez que\u00a0Gowago AG\u00a0usa estas herramientas, y es que la IA forma parte de la tecnolog\u00eda de esta empresa, que la usa para\u00a0mejorar el proceso de compra de un coche<\/strong>.<\/p>\n

La IA pone \u00abcara\u00bb a los coches<\/strong><\/h2>\n

En esta acci\u00f3n, la compa\u00f1\u00eda Gowago AG\u00a0ha puesto \u00abcara\u00bb a los coches\u00a0<\/strong>a trav\u00e9s de la IA, pero no una cara humana, sino la de un\u00a0animal<\/strong>.<\/p>\n

Lo que ha hecho este grupo es preguntar al chatbot de OpenAI,\u00a0ChatGPT<\/strong>, c\u00f3mo percibe las marcas de coche favoritas en Suiza. Tras obtener las respuestas de la IA, a trav\u00e9s de otra herramienta, en este caso\u00a0Midjourney<\/strong>, han generado las im\u00e1genes sobre\u00a0c\u00f3mo se ven las marcas de coche con la IA<\/strong>.<\/p>\n

Estos han sido los\u00a0resultados<\/strong>:<\/p>\n

    \n
  • El\u00a0guepardo Tesla<\/strong>: las caracter\u00edsticas con las que describi\u00f3 ChatGPT a esta marca del multimillonario\u00a0Elon Musk\u00a0son\u00a0innovaci\u00f3n, velocidad y esp\u00edritu visionario<\/strong>.<\/li>\n<\/ul>\n
    \"\"<\/figure>\n
      \n
    • El\u00a0labrador de Volkswagen<\/strong>: en este caso, la IA describi\u00f3 los coches de la marca Volkswagen como\u00a0fiables, vers\u00e1tiles y amables<\/strong>.<\/li>\n<\/ul>\n
      \"\"<\/figure>\n
        \n
      • El\u00a0\u00e1guila de BMW<\/strong>: precisi\u00f3n,\u00a0concentraci\u00f3n\u00a0<\/strong>y excelencia.<\/li>\n<\/ul>\n
        \"\"<\/figure>\n
          \n
        • El\u00a0castor de Skoda<\/strong>: ingenier\u00eda pr\u00e1ctica, valor fiable y\u00a0sencillez<\/strong>.<\/li>\n<\/ul>\n
          \"\"<\/figure>\n
            \n
          • La\u00a0tortuga de Toyota<\/strong>: en este caso, ChatGPT describi\u00f3 los coches Toyota como fiables, de gran calidad y que son\u00a0conscientes del cuidado del medioambiente<\/strong>.<\/li>\n<\/ul>\n
            \"\"<\/figure>\n
              \n
            • El\u00a0ciervo rojo de Audi<\/strong>: avances tecnol\u00f3gicos, conciencia medioambiental y\u00a0lujo<\/strong>.<\/li>\n<\/ul>\n
              \"\"<\/figure>\n
                \n
              • El\u00a0galgo de FIAT<\/strong>: estilo italiano,\u00a0velocidad\u00a0<\/strong>y sencillez.<\/li>\n<\/ul>\n
                \"\"<\/figure>\n
                  \n
                • El\u00a0cuervo de Mercedes<\/strong>: la IA describe estos coches como prestigiosos,\u00a0inteligentes\u00a0<\/strong>y llenos de lujo.<\/li>\n<\/ul>\n
                  \"\"<\/figure>\n
                    \n
                  • El\u00a0pavo real de Peugeot<\/strong>:\u00a0elegancia<\/strong>, confianza y herencia.<\/li>\n<\/ul>\n
                    \"\"<\/figure>\n
                      \n
                    • El\u00a0oso polar de Volvo<\/strong>: por \u00faltimo, ChatGPT describi\u00f3 a Volvo y sus productos como\u00a0seguros<\/strong>, de ingenier\u00eda robusta y conscientes del impacto medioambiental.<\/li>\n<\/ul>\n
                      \"\"<\/figure>\n<\/div>\n

                      Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/animal-representa-marca-coche-ia-revela<\/p>\n","protected":false},"excerpt":{"rendered":"

                      Gowago AG ha usado la IA para conocer cu\u00e1les son las caracter\u00edsticas m\u00e1s destacadas de cada marca de coche y generar las im\u00e1genes con Midjourney. La\u00a0inteligencia artificialse ha convertido en una herramienta muy presente en las campa\u00f1as de las marcas. Muchas invierten en\u00a0herramientas de IApara crear nuevas campa\u00f1as o spots publicitarios, aunque otros tambi\u00e9n la […]<\/p>\n","protected":false},"author":52,"featured_media":9642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\n\u00bfQu\u00e9 animal representa cada marca de coche seg\u00fan sus caracter\u00edsticas? La IA lo revela | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/que-animal-representa-cada-marca-de-coche-segun-sus-caracteristicas-la-ia-lo-revela\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 animal representa cada marca de coche seg\u00fan sus caracter\u00edsticas? La IA lo revela | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Gowago AG ha usado la IA para conocer cu\u00e1les son las caracter\u00edsticas m\u00e1s destacadas de cada marca de coche y generar las im\u00e1genes con Midjourney. La\u00a0inteligencia artificialse ha convertido en una herramienta muy presente en las campa\u00f1as de las marcas. 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La\u00a0inteligencia artificialse ha convertido en una herramienta muy presente en las campa\u00f1as de las marcas. Muchas invierten en\u00a0herramientas de IApara crear nuevas campa\u00f1as o spots publicitarios, aunque otros tambi\u00e9n la…","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=9641"}],"version-history":[{"count":2,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9641\/revisions"}],"predecessor-version":[{"id":9644,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9641\/revisions\/9644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/9642"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=9641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=9641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=9641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}