{"id":9711,"date":"2023-07-10T10:00:15","date_gmt":"2023-07-10T15:00:15","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9711"},"modified":"2023-07-10T08:30:37","modified_gmt":"2023-07-10T13:30:37","slug":"la-asombrosa-pero-no-real-campana-de-maybelline-que-ha-dado-la-vuelta-al-mundo-y-se-ha-hecho-viral","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-asombrosa-pero-no-real-campana-de-maybelline-que-ha-dado-la-vuelta-al-mundo-y-se-ha-hecho-viral\/","title":{"rendered":"La asombrosa (pero no real) campa\u00f1a de Maybelline que ha dado la vuelta al mundo y se ha hecho viral"},"content":{"rendered":"<h2>Maybelline, marca que pertenece a L\u00d3r\u00e9al, ha lanzado una nueva y original campa\u00f1a que ha triunfado en las redes sociales.<\/h2>\n<p>Cuando una campa\u00f1a suena en las redes sociales es porque\u00a0<strong>ha calado entre los consumidores<\/strong>. Esto es lo que ha ocurrido con un<strong>a original acci\u00f3n<\/strong>\u00a0que ha llevado a cabo la marca de productos de maquillaje,\u00a0<strong>Maybelline<\/strong>.<\/p>\n<p>Esta marca, que pertenece al grupo\u00a0<strong>L\u2019Or\u00e9al<\/strong>, ha creado una de las<strong>\u00a0campa\u00f1as que m\u00e1s han sorprendido\u00a0<\/strong>a la gente por su originalidad. Se trata de una acci\u00f3n que tiene como objetivo anunciar la<strong>\u00a0m\u00e1scara de pesta\u00f1as<\/strong>\u00a0<strong>Lash Sensational Sky High<\/strong>.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Un r\u00edmel que sobresale de la pared<\/strong><\/h2>\n<p>Esta campa\u00f1a ha destacado por su\u00a0<strong>originalidad\u00a0<\/strong>porque, en los v\u00eddeos compartidos en redes sociales, se puede ver c\u00f3mo\u00a0<strong>la marca ha puesto unas falsas y gigantescas pesta\u00f1as de pl\u00e1stico<\/strong>\u00a0en el metro y en las calles del Reino Unido donde los autobuses, y los metros, coinciden con una gigantesca mascara de pesta\u00f1as en la que\u00a0<strong>sobresale la varita del r\u00edmel<\/strong>\u00a0y, en esos momentos que coinciden, la varita\u00a0<strong>peina las pesta\u00f1as<\/strong>.<\/p>\n<p>El equipo de marketing de la marca ha hecho muy bien su trabajo, y es que en las redes sociales hab\u00eda comentarios muy positivos acerca de esta acci\u00f3n:<strong>\u00a0\u00abEl equipo de marketing necesita un aumento\u00bb<\/strong>, aseguraba uno de los usuarios que comentaron en este v\u00eddeo. Otra indicaba que esta campa\u00f1a le hab\u00eda dado ganas de comprar una de estas\u00a0m\u00e1scaras de pesta\u00f1as\u00a0de la marca.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Aunque parezca una campa\u00f1a real, no lo es<\/strong><\/h2>\n<p>Esto no es todo, y es que aunque esta acci\u00f3n de Maybelline parece muy real,<strong>\u00a0no lo es<\/strong>. Esta campa\u00f1a no es real porque el equipo de marketing de esta marca de L\u2019Or\u00e9al solo lo ha creado en<strong>\u00a0formato digital<\/strong>, no hay ning\u00fan edificio que tenga colgando una barra de r\u00edmel que choque con unas pesta\u00f1as que llevan los buses y metros.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/CuepdZagTeJ\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fasombrosa-no-real-campana-maybelline-viral#%7B%22ci%22%3A0%2C%22os%22%3A688.5999999999767%7D\" height=\"1311\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Desde Maybelline aseguran que \u00abel objetivo era<strong>\u00a0crear algo que sorprendiera al consumidor<\/strong>\u00a0y le hiciera cuestionar si era real o falso\u00bb, explicaban desde la marca. \u00abQuer\u00edamos\u00a0<strong>crear un activo digital\u00a0<\/strong>que fuera divertido y entretenido y que destacara la m\u00e1scara de pesta\u00f1as n\u00famero en el Reino Unido\u00bb.<\/p>\n<p>Para poder dise\u00f1ar esta original campa\u00f1a, Maybelline ha trabajado con\u00a0<strong>Ian Padghan<\/strong>, un v\u00eddeo-artista californiano que ha conseguido que una acci\u00f3n de marketing, no solo parezca real, sino que<strong>\u00a0triunfe en las redes sociales<\/strong>.<\/p>\n<p>En tan solo unos d\u00edas, el v\u00eddeo de esta campa\u00f1a publicado en la cuenta oficial de Maybelline en TikTok ha llegado casi a las\u00a0<strong>100.000 visitas y cuenta con m\u00e1s de 13.500 likes<\/strong>.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/asombrosa-no-real-campana-maybelline-viral<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maybelline, marca que pertenece a L\u00d3r\u00e9al, ha lanzado una nueva y original campa\u00f1a que ha triunfado en las redes sociales. Cuando una campa\u00f1a suena en las redes sociales es porque\u00a0ha calado entre los consumidores. Esto es lo que ha ocurrido con una original acci\u00f3n\u00a0que ha llevado a cabo la marca de productos de maquillaje,\u00a0Maybelline. Esta [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La asombrosa (pero no real) campa\u00f1a de Maybelline que ha dado la vuelta al mundo y se ha hecho viral | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-asombrosa-pero-no-real-campana-de-maybelline-que-ha-dado-la-vuelta-al-mundo-y-se-ha-hecho-viral\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La asombrosa (pero no real) campa\u00f1a de Maybelline que ha dado la vuelta al mundo y se ha hecho viral | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Maybelline, marca que pertenece a L\u00d3r\u00e9al, ha lanzado una nueva y original campa\u00f1a que ha triunfado en las redes sociales. 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