{"id":9740,"date":"2023-07-12T14:41:51","date_gmt":"2023-07-12T19:41:51","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9740"},"modified":"2023-07-12T14:41:51","modified_gmt":"2023-07-12T19:41:51","slug":"foro-el-consumidor-en-tiempos-de-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-el-consumidor-en-tiempos-de-inteligencia-artificial\/","title":{"rendered":"Foro: El Consumidor en Tiempos de Inteligencia Artificial"},"content":{"rendered":"<p>Quinto foro realizado el primer semestre de 2023<\/p>\n<p>Para este quinto foro en el evento Summas, el evento a tratar fue:<\/p>\n<p><span class=\"TextRun SCXW67341322 BCX0\" lang=\"ES-CO\" xml:lang=\"ES-CO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67341322 BCX0\">La tecnolog\u00eda e inteligencia artificial est\u00e1n transformando r\u00e1pidamente el mundo del marketing. <\/span><\/span><span class=\"TextRun SCXW67341322 BCX0\" lang=\"ES-CO\" xml:lang=\"ES-CO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67341322 BCX0\">\u00bfC\u00f3mo afecta esto al comportamiento del consumidor?<\/span><\/span><span class=\"TextRun SCXW67341322 BCX0\" lang=\"ES-CO\" xml:lang=\"ES-CO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67341322 BCX0\"> En esta charla exploraremos c\u00f3mo los avances en IA est\u00e1n influyendo en la toma de decisiones de los consumidores y c\u00f3mo los profesionales del marketing pueden aprovechar estas tendencias dise\u00f1ando estrategias de <\/span><span class=\"NormalTextRun SCXW67341322 BCX0\">ventas,<\/span><span class=\"NormalTextRun SCXW67341322 BCX0\"> fidelizaci\u00f3n de clientes, imagen de marca, entre otras y c\u00f3mo se enfrentar retos de un entorno en continuo cambio. \u00danete a nosotros para aprender m\u00e1s sobre el impacto de la inteligencia artificial \u00bfest\u00e1 cambiando la forma como interactuamos y nos comunicamos las marcas, las organizaciones, los consumidores y los clientes. <\/span><\/span><span class=\"TextRun SCXW67341322 BCX0\" lang=\"ES-CO\" xml:lang=\"ES-CO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67341322 BCX0\">\u00a1No te lo pierdas!<\/span><\/span><span class=\"EOP SCXW67341322 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Foro #5 Summas 11: &quot;El Consumidor en Tiempos de Inteligencia Artificial&quot; - Universidad Icesi\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QrD5S76V9VY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quinto foro realizado el primer semestre de 2023 Para este quinto foro en el evento Summas, el evento a tratar fue: La tecnolog\u00eda e inteligencia artificial est\u00e1n transformando r\u00e1pidamente el mundo del marketing. \u00bfC\u00f3mo afecta esto al comportamiento del consumidor? En esta charla exploraremos c\u00f3mo los avances en IA est\u00e1n influyendo en la toma de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-9740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-realizados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Foro: El Consumidor en Tiempos de Inteligencia Artificial | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-el-consumidor-en-tiempos-de-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foro: El Consumidor en Tiempos de Inteligencia Artificial | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Quinto foro realizado el primer semestre de 2023 Para este quinto foro en el evento Summas, el evento a tratar fue: La tecnolog\u00eda e inteligencia artificial est\u00e1n transformando r\u00e1pidamente el mundo del marketing. \u00bfC\u00f3mo afecta esto al comportamiento del consumidor? 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