{"id":9748,"date":"2023-07-13T10:00:11","date_gmt":"2023-07-13T15:00:11","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9748"},"modified":"2023-07-13T08:47:45","modified_gmt":"2023-07-13T13:47:45","slug":"un-anciano-y-una-calabaza-a-bordo-de-un-lentisimo-tractor-protagonizan-este-magistral-spot-de-apple","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/un-anciano-y-una-calabaza-a-bordo-de-un-lentisimo-tractor-protagonizan-este-magistral-spot-de-apple\/","title":{"rendered":"Un anciano y una calabaza a bordo de un lent\u00edsimo tractor protagonizan este magistral spot de Apple"},"content":{"rendered":"<h2>El nuevo anuncio de Apple lo protagoniza un anciano que se desplaza por una polvorienta carretera en medio de la nada a bordo de un lent\u00edsimo tractor.<\/h2>\n<p>Apple\u00a0no es solo un gigante de la tecnolog\u00eda y se ufana de ser tambi\u00e9n un tit\u00e1n de la publicidad. Muchos anuncios de la empresa de la manzana est\u00e1n, al fin y al cabo, grabados con letras de oro en la historia de la publicidad, una disciplina que los de Cupertino han contribuido indudablemente a hacer m\u00e1s rutilante.\u00a0<strong>El \u00abexpertise\u00bb en Apple en materia publicitaria queda demostrado de nuevo (en su vertiente m\u00e1s excelsa) en un nuevo spot para vender las bondades de la bater\u00eda del iPhone 14 Plus.<\/strong><\/p>\n<p>Las buenas historias (pre\u00f1adas a menudo de absurdidad) marcan la diferencia porque logran cautivar a la gente o simplemente se las ingenian para hurtar su atenci\u00f3n.\u00a0<strong>Apple es consciente del poder de las buenas historias y enarbola la bandera del\u00a0\u00abstorytelling\u00bb\u00a0en un anuncio<\/strong>\u00a0en el que el iPhone 14 Plus est\u00e1 parad\u00f3jicamente en segundo plano (pero se imanta de las cualidades positivas de la fenomenal historia que all\u00ed se narra).<\/p>\n<p>Rubricado por la agencia TBWA\\Media Arts Lab,\u00a0<strong>el nuevo spot de Apple para el iPhone 14 Plus descolla inevitablemente entre la multitud (tanto en el plano visual como desde el punto de vista del \u00abstorytelling\u00bb).<\/strong><\/p>\n<p>https:\/\/www.youtube.com\/watch?v=kuOQdo7t3Xk&#038;t=5s<\/p>\n<p>Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/youtu.be\/kuOQdo7t3Xk\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<p><strong>El anuncio lo protagoniza un anciano que<\/strong>, al ritmo de los acordes del tema \u00ab2 Miles per Hour\u00bb de Ludacris,<strong>\u00a0se desplaza por una polvorienta carretera en medio de la nada a bordo de un tractor (exasperantemente lento) donde transporta una calabaza de dimensiones colosales.<\/strong><\/p>\n<p>Absurdo y divertido a partes iguales,\u00a0<strong>lo \u00faltimo de la compa\u00f1\u00eda de compa\u00f1\u00eda de Cupertino concita de manera casi instant\u00e1nea la atenci\u00f3n del espectador<\/strong>, que no puede sino esbozar una sonrisa al contemplar al anciano moverse trabajosamente con su viejo tractor por un paisaje extraordinariamente inh\u00f3spito.<\/p>\n<p>Aunque no parece a bote pronto nada \u00abtechie\u00bb,\u00a0<strong>el anciano tiene la mirada apalancada en su\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/the-great-escape-spot-apple-shot-in-iphone\" target=\"_blank\" rel=\"noreferrer noopener\">iPhone 14<\/a>\u00a0Plus, cuya app de navegaci\u00f3n le muestra el camino a seguir<\/strong>\u00a0(pese a que en el terreno donde se mueve parece haber una \u00fanica direcci\u00f3n).<\/p>\n<p><strong>El anuncio de Apple es un triunfo porque el espectador conecta autom\u00e1ticamente con el simp\u00e1tico anciano\u00a0<\/strong>(y desea que llegue sano y salvo a cualquiera que sea su destino junto a su calabaza gigante).<\/p>\n<p>Sin enfocarse en exceso el producto que all\u00ed se promociona, el spot de Apple logra comunicar a la perfecci\u00f3n que no importa lo largo (y lento) que sea el viaje del protagonista porque<strong>\u00a0su iPhone 14 Plus (y su bater\u00eda extraordinariamente duradera) no le dejar\u00e1n jam\u00e1s en la estacada<\/strong>. Al fin y al cabo, el tel\u00e9fono aloja en sus entra\u00f1as la mejor bater\u00eda del iPhone hasta la fecha.<\/p>\n<p><strong>\u00abRelax, it\u2019s iPhone 14 Plus\u00bb<\/strong>\u00a0es la frase que pone colof\u00f3n al nuevo anuncio de Apple (la misma que aparece tambi\u00e9n en otros spots de la marca).<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/anciano-calabaza-protagonizan-spot-apple<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nuevo anuncio de Apple lo protagoniza un anciano que se desplaza por una polvorienta carretera en medio de la nada a bordo de un lent\u00edsimo tractor. Apple\u00a0no es solo un gigante de la tecnolog\u00eda y se ufana de ser tambi\u00e9n un tit\u00e1n de la publicidad. Muchos anuncios de la empresa de la manzana est\u00e1n, [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un anciano y una calabaza a bordo de un lent\u00edsimo tractor protagonizan este magistral spot de Apple | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/un-anciano-y-una-calabaza-a-bordo-de-un-lentisimo-tractor-protagonizan-este-magistral-spot-de-apple\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un anciano y una calabaza a bordo de un lent\u00edsimo tractor protagonizan este magistral spot de Apple | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El nuevo anuncio de Apple lo protagoniza un anciano que se desplaza por una polvorienta carretera en medio de la nada a bordo de un lent\u00edsimo tractor. Apple\u00a0no es solo un gigante de la tecnolog\u00eda y se ufana de ser tambi\u00e9n un tit\u00e1n de la publicidad. Muchos anuncios de la empresa de la manzana est\u00e1n, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/un-anciano-y-una-calabaza-a-bordo-de-un-lentisimo-tractor-protagonizan-este-magistral-spot-de-apple\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-13T15:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-13-084712.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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