{"id":9821,"date":"2023-07-26T10:00:16","date_gmt":"2023-07-26T15:00:16","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9821"},"modified":"2023-07-26T08:35:24","modified_gmt":"2023-07-26T13:35:24","slug":"el-ultimo-trino-las-chistosas-y-sentidas-reacciones-de-las-marcas-a-la-muerte-de-twitter","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-ultimo-trino-las-chistosas-y-sentidas-reacciones-de-las-marcas-a-la-muerte-de-twitter\/","title":{"rendered":"El \u00faltimo trino: las chistosas y sentidas reacciones de las marcas a la muerte de Twitter"},"content":{"rendered":"<h2>Las marcas no han podido evitar pronunciarse (con pesadumbre entreverada de sentido del humor) sobre la desaparici\u00f3n de la marca Twitter.<\/h2>\n<p>Dicen que quien avisa no es traidor y<strong>\u00a0Elon Musk hab\u00eda dado cuenta en m\u00e1s de una ocasi\u00f3n de su intenci\u00f3n de\u00a0metamorfosear Twitter en una \u00absuperapp\u00bb bautizada con el nombre de X<\/strong>, por lo que ser\u00eda probablemente injusto tildarle de fel\u00f3n por haber tenido la osad\u00eda de hacer lo que muchos creyeron que no har\u00eda (pese a haber dicho repetidamente que lo har\u00eda): matar a la red social del pajarito.<\/p>\n<p><strong>La metamorfosis de Twitter en X<\/strong>,\u00a0que Elon Musk anunciaba el pasado lunes,\u00a0<strong>ha encogido el alma a muchos usuarios<\/strong>, que no pueden reprimir las l\u00e1grimas confrontados con la muerte del pajarito azul cuyos desaforados trinos pusieron la banda sonora a sus vidas durante a\u00f1os.<\/p>\n<p><strong>En Twitter los usuarios han reaccionado mayoritariamente con pesar y desconcierto al controvertido rebranding de la red social<\/strong>, un rebranding que responde, seg\u00fan Musk, a los\u00a0ambiciosos planes de futuro que tiene en mente para esta plataforma. El empresario sudafricano se apoyar\u00e1 en los cimientos de Twitter para construir una \u00absuperapp\u00bb al m\u00e1s puro estilo de la aplicaci\u00f3n china WeChat, donde el usuario puede hacer pr\u00e1cticamente de todo: desde llevar a cabo transacciones comerciales a efectuar compras pasando por el env\u00edo de mensajes de texto.<\/p>\n<p>El \u00f3bito del emblem\u00e1tico p\u00e1jaro azul de Twitter ha sumido en el duelo a buena parte de la comunidad de esta red social, donde\u00a0<strong>los usuarios (y tambi\u00e9n las marcas) no han podido evitar pronunciarse (con pesadumbre entreverada de sentido del humor) sobre la desaparici\u00f3n de la marca Twitter.<\/strong><\/p>\n<p>En Espa\u00f1a la cuenta de\u00a0<strong>Burger King<\/strong> en Twitter reaccionaba, por ejemplo, a la defunci\u00f3n de la red social del pajarito con una chistosa imagen en la que recreaba el nuevo nombre de esta plataforma, X, con un par de patatas fritas.<\/p>\n<figure class=\"wp-block-embed 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frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-tweet-id=\"1683825680482439169\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<div>Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/reacciones-marcas-muerte-twitter<\/div>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Las marcas no han podido evitar pronunciarse (con pesadumbre entreverada de sentido del humor) sobre la desaparici\u00f3n de la marca Twitter. Dicen que quien avisa no es traidor y\u00a0Elon Musk hab\u00eda dado cuenta en m\u00e1s de una ocasi\u00f3n de su intenci\u00f3n de\u00a0metamorfosear Twitter en una \u00absuperapp\u00bb bautizada con el nombre de X, por lo que [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El \u00faltimo trino: las chistosas y sentidas reacciones de las marcas a la muerte de Twitter | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-ultimo-trino-las-chistosas-y-sentidas-reacciones-de-las-marcas-a-la-muerte-de-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El \u00faltimo trino: las chistosas y sentidas reacciones de las marcas a la muerte de Twitter | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Las marcas no han podido evitar pronunciarse (con pesadumbre entreverada de sentido del humor) sobre la desaparici\u00f3n de la marca Twitter. 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