{"id":9834,"date":"2023-07-27T14:00:55","date_gmt":"2023-07-27T19:00:55","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9834"},"modified":"2023-07-27T09:08:27","modified_gmt":"2023-07-27T14:08:27","slug":"la-mona-lisa-sale-de-su-cuadro-y-se-va-de-vacaciones-a-atenas","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-mona-lisa-sale-de-su-cuadro-y-se-va-de-vacaciones-a-atenas\/","title":{"rendered":"La Mona Lisa sale de su cuadro y se va de vacaciones a Atenas"},"content":{"rendered":"<h2>EasyJet crea su campa\u00f1a \u00abGet Out There\u00bb donde saca a iconos hist\u00f3ricos de sus cuadros para llevarlos de vacaciones.<\/h2>\n<p>En verano todos desean irse de vacaciones para desconectar un poco, incluso, los personajes de hist\u00f3ricas pinturas. As\u00ed es como lo ha demostrado el nuevo\u00a0<strong>anuncio de verano<\/strong><strong>\u00a0easyJet<\/strong>. La aerol\u00ednea de Europa llega este verano con su nueva campa\u00f1a para ofrecer a todas las personas las verdaderas vacaciones que se merecen.<\/p>\n<p><strong>easyJet junto con la agencia creativa VCCP London\u00a0<\/strong>retratan en su campa\u00f1a \u00ab<strong>Get Out There\u00bb<\/strong>\u00a0c\u00f3mo algunos de los personajes m\u00e1s m\u00edticos del arte salen de sus marcos para poner rumbo a nuevos destinos y tomarse un descanso de sus cuadros.<strong>\u00a0La Mona Lisa, La joven de la perla, David e incluso El Pensador<\/strong>, viven un verano lleno de alegr\u00edas y diversi\u00f3n viajando en los aviones de la aerol\u00ednea hacia destinos \u00fanicos.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/Cuy8QqoqlbQ\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fmona-lisa-sale-cuadro-vacaciones-atenas-campana-easyjet#%7B%22ci%22%3A0%2C%22os%22%3A714.9000000059605%2C%22ls%22%3A545.3000000119209%2C%22le%22%3A691.8000000119209%7D\" height=\"598\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u00abEstamos entusiasmados con nuestra nueva plataforma de marca. Con esta campa\u00f1a hemos redefinido el papel de la publicidad en easyJet y lo hemos devuelto a los principios fundamentales del marketing. Sabemos que los viajes son una categor\u00eda en la que diferenciarse es un reto, y creemos que este trabajo hace que easyJet sea m\u00e1s emocional y memorable que nunca\u00bb, comparte\u00a0<strong>Gabriella Neudecker, Customer &amp; Marketing Director de easyJet.<\/strong><\/p>\n<h2 class=\"wp-block-heading\">easyJet saca a personajes de los cuadros para su campa\u00f1a de verano<\/h2>\n<p>Ver a\u00a0<strong>La Mona Lisa en un aeropuerto esperando su vuelo con direcci\u00f3n a Atenas<\/strong>\u00a0parece algo imposible y por la \u00e9poca en la que se vive actualmente, se dir\u00eda que es obra de la\u00a0inteligencia artificial. Lo cierto es que, para la campa\u00f1a easyJet no ha querido hacer uso de esta herramienta para poder recrear escenas vivientes con David o La joven de perla, por el contrario, han decidido hacer\u00a0<strong>un casting a nivel europeo para conseguir personas que se parecieran en lo m\u00e1s posible a los retratos de pinturas\u00a0<\/strong>por lo que todos los personajes que salen en el anuncio resultan ser personas 100% reales con intenci\u00f3n de captar la naturalidad y el esp\u00edritu de estos iconos hist\u00f3ricos viajando por primera vez.<\/p>\n<p><iframe id=\"instagram-embed-1\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/Cu34VaiM8n9\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fmona-lisa-sale-cuadro-vacaciones-atenas-campana-easyjet#%7B%22ci%22%3A1%2C%22os%22%3A721.8000000119209%2C%22ls%22%3A545.3000000119209%2C%22le%22%3A691.8000000119209%7D\" height=\"987\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-1\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>La campa\u00f1a cuenta con un v\u00eddeo de 30 segundos dirigido por el director de anuncios y v\u00eddeos musicales,\u00a0<strong>Patrick Daughters\u00a0<\/strong>donde se muestra primero c\u00f3mo los personajes van saliendo de sus cuadros y de sus museos camino al aeropuerto para dar oficialmente comienzo a sus veranos. A partir de ah\u00ed, los espectadores disfrutaran de algunas escenas de los personajes disfrutando de sus\u00a0<strong>vacaciones alrededor de las playas de Europa o viajes en carreteras por la costa.<\/strong><\/p>\n<p>\u00abQui\u00e9n mejor que alguien que lleva 500 a\u00f1os atrapado en un lugar para demostrar las poderosas ventajas de viajar. Los hemos liberado y convertido en influenciadores de viajes\u00bb, se\u00f1ala\u00a0<strong>David Masterman, director creativo de VCCP.<\/strong><\/p>\n<p>Por su parte,\u00a0las redes sociales\u00a0toman un papel importante en la difusi\u00f3n de esta campa\u00f1a, ya que easyJet ha querido a su vez, mejorar la imagen de\u00a0la marca\u00a0en las plataformas de redes sociales, creando contenido \u00fanico y especial para cada una de ellas.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/mona-lisa-sale-cuadro-vacaciones-atenas-campana-easyjet<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EasyJet crea su campa\u00f1a \u00abGet Out There\u00bb donde saca a iconos hist\u00f3ricos de sus cuadros para llevarlos de vacaciones. En verano todos desean irse de vacaciones para desconectar un poco, incluso, los personajes de hist\u00f3ricas pinturas. As\u00ed es como lo ha demostrado el nuevo\u00a0anuncio de verano\u00a0easyJet. La aerol\u00ednea de Europa llega este verano con su [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Mona Lisa sale de su cuadro y se va de vacaciones a Atenas | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-mona-lisa-sale-de-su-cuadro-y-se-va-de-vacaciones-a-atenas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Mona Lisa sale de su cuadro y se va de vacaciones a Atenas | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"EasyJet crea su campa\u00f1a \u00abGet Out There\u00bb donde saca a iconos hist\u00f3ricos de sus cuadros para llevarlos de vacaciones. 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