{"id":9838,"date":"2023-07-28T10:51:28","date_gmt":"2023-07-28T15:51:28","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9838"},"modified":"2023-07-28T10:51:28","modified_gmt":"2023-07-28T15:51:28","slug":"foro-posicionamiento-innovacion-y-publicidad-el-reto-de-las-marcas","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-posicionamiento-innovacion-y-publicidad-el-reto-de-las-marcas\/","title":{"rendered":"Foro: Posicionamiento, innovaci\u00f3n y publicidad, el reto de las marcas"},"content":{"rendered":"<p>Foro para el evento Summas 10 realizado el segundo semestre de 2022:<\/p>\n<p>El invitado fue<strong> Juan Mart\u00edn Ram\u00edrez Rengifo<\/strong>, MBA en administraci\u00f3n de empresas de la Universidad de Tulane y de la Universidad Icesi. Cuenta con experiencia en mercadeo trabajando en empresas como Quala S.A y actualmente como gerente de mercadeo en Sauvory &amp; New Business de Unilever Colombia y nos habl\u00f3 sobre como el <strong>posicionamiento<\/strong> es vital para el \u00e9xito de un producto. En mercados con nivel competitivo alto, se necesita de innovaci\u00f3n en los procesos publicitarios y debe ser el pilar estructural de todos los planes de mercadeo para llevar al \u00e9xito una marca. Solo al estar ubicado en la mente de los consumidores es que las marcas pueden crear una relaci\u00f3n de fidelidad con sus clientes y crecer como empresa.<\/p>\n<p><iframe loading=\"lazy\" title=\"Posicionamiento, innovaci\u00f3n y publicidad, el reto de las marcas\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/VR0gKMXbCwY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Foro para el evento Summas 10 realizado el segundo semestre de 2022: El invitado fue Juan Mart\u00edn Ram\u00edrez Rengifo, MBA en administraci\u00f3n de empresas de la Universidad de Tulane y de la Universidad Icesi. Cuenta con experiencia en mercadeo trabajando en empresas como Quala S.A y actualmente como gerente de mercadeo en Sauvory &amp; New [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-9838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-realizados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Foro: Posicionamiento, innovaci\u00f3n y publicidad, el reto de las marcas | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-posicionamiento-innovacion-y-publicidad-el-reto-de-las-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foro: Posicionamiento, innovaci\u00f3n y publicidad, el reto de las marcas | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Foro para el evento Summas 10 realizado el segundo semestre de 2022: El invitado fue Juan Mart\u00edn Ram\u00edrez Rengifo, MBA en administraci\u00f3n de empresas de la Universidad de Tulane y de la Universidad Icesi. 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