{"id":9841,"date":"2023-07-28T10:55:01","date_gmt":"2023-07-28T15:55:01","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9841"},"modified":"2023-07-28T10:55:01","modified_gmt":"2023-07-28T15:55:01","slug":"foro-neurociencia-aplicada-al-marketing-y-behavioral-science","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/","title":{"rendered":"Foro: Neurociencia aplicada al marketing y behavioral science"},"content":{"rendered":"<p>Foro para el evento Summas 10 realizado el segundo semestre de 2022:<\/p>\n<p>Nuestra invitada fue <strong>Lorena C\u00e1rdenas Casta\u00f1eda<\/strong>, profesional en Mercadeo y Negocios Internacionales de la Universidad Aut\u00f3noma, mag\u00edster en Neurociencia social de la Universidad Icesi, certificaci\u00f3n en Comportamiento Behavioral Design de la Universidad de San Andr\u00e9s de Buenos Aires. Docente de Neuromarketing de la Universidad San Buenaventura quien compartir\u00e1 su experiencia en el comportamiento de las conductas humanas y sus relaciones con la neurociencia en diferentes escenarios.<\/p>\n<p><iframe loading=\"lazy\" title=\"Neurociencia aplicada al Marketing y al Behavioral Science\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/eCFSCyVfOIY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Foro para el evento Summas 10 realizado el segundo semestre de 2022: Nuestra invitada fue Lorena C\u00e1rdenas Casta\u00f1eda, profesional en Mercadeo y Negocios Internacionales de la Universidad Aut\u00f3noma, mag\u00edster en Neurociencia social de la Universidad Icesi, certificaci\u00f3n en Comportamiento Behavioral Design de la Universidad de San Andr\u00e9s de Buenos Aires. Docente de Neuromarketing de la [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[134],"tags":[],"class_list":["post-9841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-realizados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Foro: Neurociencia aplicada al marketing y behavioral science | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Foro: Neurociencia aplicada al marketing y behavioral science | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Foro para el evento Summas 10 realizado el segundo semestre de 2022: Nuestra invitada fue Lorena C\u00e1rdenas Casta\u00f1eda, profesional en Mercadeo y Negocios Internacionales de la Universidad Aut\u00f3noma, mag\u00edster en Neurociencia social de la Universidad Icesi, certificaci\u00f3n en Comportamiento Behavioral Design de la Universidad de San Andr\u00e9s de Buenos Aires. Docente de Neuromarketing de la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-28T15:55:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png\" \/>\n\t<meta property=\"og:image:width\" content=\"610\" \/>\n\t<meta property=\"og:image:height\" content=\"610\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Foro: Neurociencia aplicada al marketing y behavioral science\",\"datePublished\":\"2023-07-28T15:55:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/\"},\"wordCount\":97,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png\",\"articleSection\":[\"Eventos Realizados\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/\",\"name\":\"Foro: Neurociencia aplicada al marketing y behavioral science | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png\",\"datePublished\":\"2023-07-28T15:55:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png\",\"width\":610,\"height\":610},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Foro: Neurociencia aplicada al marketing y behavioral science\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Foro: Neurociencia aplicada al marketing y behavioral science | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/","og_locale":"es_ES","og_type":"article","og_title":"Foro: Neurociencia aplicada al marketing y behavioral science | Marketing Zone Icesi","og_description":"Foro para el evento Summas 10 realizado el segundo semestre de 2022: Nuestra invitada fue Lorena C\u00e1rdenas Casta\u00f1eda, profesional en Mercadeo y Negocios Internacionales de la Universidad Aut\u00f3noma, mag\u00edster en Neurociencia social de la Universidad Icesi, certificaci\u00f3n en Comportamiento Behavioral Design de la Universidad de San Andr\u00e9s de Buenos Aires. Docente de Neuromarketing de la [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2023-07-28T15:55:01+00:00","og_image":[{"width":610,"height":610,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png","type":"image\/png"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Foro: Neurociencia aplicada al marketing y behavioral science","datePublished":"2023-07-28T15:55:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/"},"wordCount":97,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png","articleSection":["Eventos Realizados"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/","name":"Foro: Neurociencia aplicada al marketing y behavioral science | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png","datePublished":"2023-07-28T15:55:01+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png","width":610,"height":610},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/foro-neurociencia-aplicada-al-marketing-y-behavioral-science\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Foro: Neurociencia aplicada al marketing y behavioral science"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png",610,610,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430-150x150.png",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430-300x300.png",300,300,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png",610,610,false],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png",610,610,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png",610,610,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/07\/Captura-de-pantalla-2023-07-28-105430.png",610,610,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Foro para el evento Summas 10 realizado el segundo semestre de 2022: Nuestra invitada fue Lorena C\u00e1rdenas Casta\u00f1eda, profesional en Mercadeo y Negocios Internacionales de la Universidad Aut\u00f3noma, mag\u00edster en Neurociencia social de la Universidad Icesi, certificaci\u00f3n en Comportamiento Behavioral Design de la Universidad de San Andr\u00e9s de Buenos Aires. Docente de Neuromarketing de la&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=9841"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9841\/revisions"}],"predecessor-version":[{"id":9843,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/9841\/revisions\/9843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/9842"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=9841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=9841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=9841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}