{"id":9853,"date":"2023-07-31T10:00:54","date_gmt":"2023-07-31T15:00:54","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9853"},"modified":"2023-07-31T09:16:58","modified_gmt":"2023-07-31T14:16:58","slug":"kfc-celebra-un-funeral-con-coche-funebre-y-todo-para-enterrar-sus-viejas-patatas-fritas","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/kfc-celebra-un-funeral-con-coche-funebre-y-todo-para-enterrar-sus-viejas-patatas-fritas\/","title":{"rendered":"KFC celebra un funeral (con coche f\u00fanebre y todo) para \u00abenterrar\u00bb sus viejas patatas fritas"},"content":{"rendered":"<h2>La campa\u00f1a de KFC incluye un coche f\u00fanebre que ha recorrido recientemente las calles de Toronto y un funeral retransmitido en streaming.<\/h2>\n<p>Para la mayor parte de las marcas resulta simplemente inconcebible admitir que sus productos son terribles. Sin embargo,<strong>\u00a0en Canad\u00e1\u00a0KFC\u00a0ha osado proclamar a los cuatros vientos que sus viejas patatas fritas eran efectivamente deleznables<\/strong>\u00a0y ha llegado al extremo de celebrar un funeral en su nombre al tiempo que ha levantado el tel\u00f3n de una actualizaci\u00f3n de este odiado producto.<\/p>\n<p>Rubricada por la agencia Courage,\u00a0<strong>la campa\u00f1a incluye un coche f\u00fanebre que ha recorrido recientemente las calles de Toronto<\/strong>\u00a0y un funeral retransmitido en streaming para rendir tributo a un producto que nadie quiere en realidad recordar.<\/p>\n<p><strong>El funeral podr\u00e1s seguirse en streaming el 1 de agosto<\/strong>\u00a0a partir de las 12 de la ma\u00f1ana en la siguiente p\u00e1gina web:\u00a0<a href=\"http:\/\/kfcfryfuneral.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">http:\/\/kfcfryfuneral.com\/<\/a>.<\/p>\n<p><iframe loading=\"lazy\" title=\"You&#039;re invited to our Fry Funeral!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Fp3Vp7JyIAI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Si no visualizas correctamente el v\u00eddeo, haz clic <a href=\"https:\/\/www.youtube.com\/watch?v=Fp3Vp7JyIAI\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aqu\u00ed<\/a><\/p>\n<p><strong>\u00abLos canadienses votaron las viejas patatas fritas de KFC como las peores de todo el pa\u00eds. Obviamente hab\u00eda algo que necesit\u00e1bamos cambiar\u00bb<\/strong>, explica Dhaval Bhatt, chief creative officer de Courage. \u00abCuando o\u00edmos que KFC Canad\u00e1 se refer\u00eda al envase de las viejas patatas fritas como \u2018The Fry Coffin\u2019, vimos la oportunidad de dar el \u00faltimo adi\u00f3s a este producto tan poco amado a lo grande. \u00bfY qu\u00e9 mejor que celebrar un cortejo f\u00fanebre por las calles de Toronto?\u00bb, a\u00f1ade Bhatt.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/CvLXFOEAg4F\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fkfc-celebra-funeral-enterrar-viejas-patatas-fritas#%7B%22ci%22%3A0%2C%22os%22%3A2350.899999976158%2C%22ls%22%3A792.5999999642372%2C%22le%22%3A2323%7D\" height=\"987\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>\u00ab<strong>Sab\u00edamos que los canadienses odiaban nuestras viejas patatas fritas<\/strong>, por lo que vimos esta circunstancia como una oportunidad de demostrarles que efectivamente les escuchamos introduciendo cambios en este producto de una forma divertida\u00bb, se\u00f1ala Azim Akhtar, director de marketing de KFC en Canad\u00e1. \u00abLa marca KFC pivota en torno al atrevimiento y la diversi\u00f3n. Esta campa\u00f1a de corte sat\u00edrico nos permite presentar un nuevo y excitante producto del que estamos muy orgullosos, colocando simult\u00e1neamente bajo los focos otro producto que no eran en modo alguno amado por los canadienses\u00bb, apostilla.<\/p>\n<p><strong>KFC describe sus nuevas \u00abSeasoned Fries\u00bb como suficientemente crujientes y sazonadas para satisfacer hasta a los paladares m\u00e1s exigentes<\/strong>. Durante un periodo limitado de tiempo las nuevas patatas fritas de la cadena de comida r\u00e1pida estar\u00e1n disponibles por un d\u00f3lar en los restaurantes, la web y la app de KFC.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/kfc-celebra-funeral-enterrar-viejas-patatas-fritas<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a de KFC incluye un coche f\u00fanebre que ha recorrido recientemente las calles de Toronto y un funeral retransmitido en streaming. Para la mayor parte de las marcas resulta simplemente inconcebible admitir que sus productos son terribles. Sin embargo,\u00a0en Canad\u00e1\u00a0KFC\u00a0ha osado proclamar a los cuatros vientos que sus viejas patatas fritas eran efectivamente deleznables\u00a0y [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KFC celebra un funeral (con coche f\u00fanebre y todo) para &quot;enterrar&quot; sus viejas patatas fritas | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/kfc-celebra-un-funeral-con-coche-funebre-y-todo-para-enterrar-sus-viejas-patatas-fritas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KFC celebra un funeral (con coche f\u00fanebre y todo) para &quot;enterrar&quot; sus viejas patatas fritas | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a de KFC incluye un coche f\u00fanebre que ha recorrido recientemente las calles de Toronto y un funeral retransmitido en streaming. 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