{"id":9893,"date":"2023-08-09T14:00:18","date_gmt":"2023-08-09T19:00:18","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9893"},"modified":"2023-08-09T08:22:13","modified_gmt":"2023-08-09T13:22:13","slug":"mattel-y-su-portentosa-cabriola-marketera-saca-a-la-venta-la-barbie-rara-de-la-pelicula","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/mattel-y-su-portentosa-cabriola-marketera-saca-a-la-venta-la-barbie-rara-de-la-pelicula\/","title":{"rendered":"Mattel y su portentosa cabriola marketera: saca a la venta la \u00abBarbie rara\u00bb de la pel\u00edcula"},"content":{"rendered":"<h2>Como Kate McKinnon en la pel\u00edcula, la \u00abBarbie rara\u00bb luce el cabello cortado a trasquilones y lleva la cara pintarrajeada (porque alguien no ha jugado bien con ella).<\/h2>\n<p>Aprovechando el fenomenal tir\u00f3n de\u00a0<em>Barbie<\/em>, Mattel ha lanzado toda una pl\u00e9tora de art\u00edculos de \u00abmerchandising\u00bb directamente emparentados con la\u00a0exitosa pel\u00edcula protagonizada por Margot Robbie y Ryan Gosling, a los que hay sumar adem\u00e1s\u00a0m\u00e1s de 100 colaboraciones con otras marcas. La empresa juguetera hab\u00eda decidido, no obstante, guardarse hasta ahora bajo la manga el lanzamiento de una mu\u00f1eca nacida directamente de las entra\u00f1as del largometraje de Greta Gerwig:<strong>\u00a0la \u00abBarbie rara\u00bb interpretada en el filme por Kate McKinnon.<\/strong><\/p>\n<p><strong>La\u00a0mu\u00f1eca de marras\u00a0est\u00e1 ataviada con un vestido que se mira claramente en el espejo del que porta la \u00abBarbie rara\u00bb en la pel\u00edcula<\/strong>. El traje es de color fucsia, tiene mangas abullonadas y est\u00e1 ornado con garabatos. Y se combina con unas llamativas botas verdes de piel de serpiente.<\/p>\n<p>Como Kate McKinnon en la pel\u00edcula,\u00a0<strong>la mu\u00f1eca luce el cabello cortado a trasquilones y lleva la cara pintarrajeada<\/strong>\u00a0(s\u00edntoma inequ\u00edvoco de que alguien no ha jugado apropiadamente con ella y la ha abocado a abrazar el estatus de \u00abBarbie rara\u00bb).<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/Cvh1fLTLD-Q\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fanunciantes-general%2Fanunciantes%2Fmattel-cabriola-marketera-saca-venta-barbie-rara-pelicula#%7B%22ci%22%3A0%2C%22os%22%3A667%2C%22ls%22%3A367.29999999993015%2C%22le%22%3A657.9000000000233%7D\" height=\"1023\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><strong>La nueva \u00abBarbie rara\u00bb de Mattel se ufana adem\u00e1s de ser extraordinariamente flexible<\/strong>\u00a0y puede hacer todo tipo de virguer\u00edas con sus extremidades inferiores (sensacionales para hacer el \u00abspagat\u00bb pr\u00e1cticamente sin inmutarse).<\/p>\n<p>Dise\u00f1ada por Javier Meabe,<strong>\u00a0la \u00abBarbie rara\u00bb\u00a0tiene un precio de salida de 56 euros<\/strong>\u00a0y quienes est\u00e9n interesados en echar el lazo a esta mu\u00f1eca de edici\u00f3n limitada podr\u00e1n reservarla de manera anticipada hasta el pr\u00f3ximo 18 de agosto. Para tenerla en sus manos deber\u00e1n armarse en todo caso de paciencia, pues el env\u00edo de la mu\u00f1eca no est\u00e1 previsto hasta mayo del a\u00f1o que viene.<\/p>\n<p>En la primera pel\u00edcula \u00ablive-action\u00bb inspirada en la famosa mu\u00f1eca de Mattel Barbie tiene que bregar con una crisis existencial que la lleva al mundo real. Y<strong>\u00a0su mensaje, entreverado de una curiosa amalgama de feminismo y existencialismo (y con una gruesa p\u00e1tina de sentido el humor), ha logrado calar hondo en la audiencia<\/strong>.\u00a0La cinta ha rebasado ya los 1.000 millones de d\u00f3lares de recaudaci\u00f3n en los cines.<\/p>\n<p>Apoy\u00e1ndose en el fenomenal \u00e9xito del largometraje,\u00a0<strong>Mattel aspira a dar fuelle a sus ventas, que sufrieron un prolapso del 12% durante el segundo trimestre del a\u00f1o (antes del estreno de\u00a0<em>Barbie<\/em>).<\/strong>\u00a0La empresa juguetera tiene grandes esperanzas depositadas en los meses venideros, cuando sus ventas pegar\u00e1n previsiblemente el estir\u00f3n gracias a la ubicuidad de la marca Barbie propiciada por el filme de Greta Gerwig.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/mattel-cabriola-marketera-saca-venta-barbie-rara-pelicula<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como Kate McKinnon en la pel\u00edcula, la \u00abBarbie rara\u00bb luce el cabello cortado a trasquilones y lleva la cara pintarrajeada (porque alguien no ha jugado bien con ella). Aprovechando el fenomenal tir\u00f3n de\u00a0Barbie, Mattel ha lanzado toda una pl\u00e9tora de art\u00edculos de \u00abmerchandising\u00bb directamente emparentados con la\u00a0exitosa pel\u00edcula protagonizada por Margot Robbie y Ryan Gosling, [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mattel y su portentosa cabriola marketera: saca a la venta la &quot;Barbie rara&quot; de la pel\u00edcula | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/mattel-y-su-portentosa-cabriola-marketera-saca-a-la-venta-la-barbie-rara-de-la-pelicula\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel y su portentosa cabriola marketera: saca a la venta la &quot;Barbie rara&quot; de la pel\u00edcula | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Como Kate McKinnon en la pel\u00edcula, la \u00abBarbie rara\u00bb luce el cabello cortado a trasquilones y lleva la cara pintarrajeada (porque alguien no ha jugado bien con ella). 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