{"id":9935,"date":"2023-08-17T14:00:39","date_gmt":"2023-08-17T19:00:39","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9935"},"modified":"2023-08-17T09:16:45","modified_gmt":"2023-08-17T14:16:45","slug":"mcdonalds-lanza-unas-camisetas-que-camuflan-el-mcflurry-y-mantienen-a-raya-a-los-antojados","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-lanza-unas-camisetas-que-camuflan-el-mcflurry-y-mantienen-a-raya-a-los-antojados\/","title":{"rendered":"McDonald&#8217;s lanza unas camisetas que camuflan el McFlurry (y mantienen a raya a los \u00abantojados\u00bb)"},"content":{"rendered":"<h2>McDonald&#8217;s ha lanzado en Portugal unas camisetas para camuflar el McFlurry y evitar que los \u00abAntojados\u00bb pidan descaradamente bocados de este delicioso helado.<\/h2>\n<p>TBWA\\Par\u00eds ha procurado en los \u00faltimos a\u00f1os m\u00faltiples alegr\u00edas en materia creativa a McDonald\u2019s. La agencia parisina nos ha regala<strong>do campa\u00f1as primorosamente creativas dedicadas a la mayor gloria de la marca de los arcos amarillos<\/strong>\u00a0que se nos han quedado grabadas a fuego en las retinas.<\/p>\n<p>Que TBWA\\Par\u00eds es uno de los partners creativos m\u00e1s insignes de la cadena estadounidense de hamburgueser\u00edas queda demostrado de nuevo en\u00a0<strong>una nueva campa\u00f1a que ha visto la luz recientemente en Portugal.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-859058\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-1.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-1.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-1-850x419.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-1-768x378.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-1-280x138.jpg 280w\" alt=\"\" width=\"1200\" height=\"591\" \/><\/figure>\n<p>El eje central de la campa\u00f1a es\u00a0<strong>una l\u00ednea de camisetas que ayudan a quienes las portan a camuflar el McFlurry<\/strong> y evitar as\u00ed que los \u00abantojados\u00bb pidan descaradamente bocados (robados) de tan delicioso helado.<\/p>\n<p><strong>La colecci\u00f3n de\u00a0McDonald\u2019s\u00a0incluye tres tipos de camisetas<\/strong>\u00a0(normales, de tirantes y \u00aboversize\u00bb)<strong>\u00a0que est\u00e1n ornadas con el mismo patr\u00f3n estampado en los envases de McFlurry.\u00a0<\/strong>La idea es que quien lleva tan singulares camisetas pueda pasear tranquilamente con su McFlurry sin tener que compartirlo con quienes salen a su paso.<\/p>\n<p>Tan originales (y pr\u00e1cticas) camisetas est\u00e1n disponibles exclusivamente a trav\u00e9s de la\u00a0app de McDonald\u2019s en Portugal.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-859056\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-2.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-2.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-2-850x419.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-2-768x378.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-2-280x138.jpg 280w\" alt=\"\" width=\"1200\" height=\"591\" \/><\/figure>\n<p>La campa\u00f1a, que lleva por lema\u00a0<strong>\u00abTan bueno que querr\u00e1s esconderlo\u00bb<\/strong>, incluye maniqu\u00edes emplazados en los escaparates de los restaurantes de la cadena de comida r\u00e1pida y enfundados con las camisetas de la colecci\u00f3n \u00abCamuFlurry\u00bb (tal y como ha sido bautizada).<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-859059\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-3.jpg\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-3.jpg 1200w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-3-850x419.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-3-768x378.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/mcdonalds-camouflurry-3-280x138.jpg 280w\" alt=\"\" width=\"1200\" height=\"591\" \/><\/figure>\n<p><strong>En la campa\u00f1a hay adem\u00e1s involucradas acciones publicidad exterior\u00a0<\/strong>y McDonald\u2019s se ha colgado asimismo del brazo de dos influencers de relumbr\u00f3n en el pa\u00eds vecino, Artur Catfish y Barbara In\u00eas, para vender las bondades de la colecci\u00f3n \u00abCamuFlurry\u00bb.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/reel\/CvA07FEg9yx\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fmcdonalds-lanza-camisetas-camuflar-mcflurry#%7B%22ci%22%3A0%2C%22os%22%3A558.7999999970198%2C%22ls%22%3A284.79999999701977%2C%22le%22%3A554.1000000089407%7D\" height=\"1005\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><iframe id=\"instagram-embed-1\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/p\/CvVKC0PMnwh\/embed\/captioned\/?cr=1&amp;v=14&amp;wp=540&amp;rd=https%3A%2F%2Fwww.marketingdirecto.com&amp;rp=%2Fcreacion%2Fcampanas-de-marketing%2Fmcdonalds-lanza-camisetas-camuflar-mcflurry#%7B%22ci%22%3A1%2C%22os%22%3A561.9000000059605%2C%22ls%22%3A284.79999999701977%2C%22le%22%3A554.1000000089407%7D\" height=\"1023\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-1\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>De acuerdo con McDonald\u2019s,\u00a0<strong>las ventas de McFlurry se han disparado un 50% durante este verano en Portugal gracias a la campa\u00f1a.<\/strong><\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/creacion\/campanas-de-marketing\/mcdonalds-lanza-camisetas-camuflar-mcflurry<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s ha lanzado en Portugal unas camisetas para camuflar el McFlurry y evitar que los \u00abAntojados\u00bb pidan descaradamente bocados de este delicioso helado. TBWA\\Par\u00eds ha procurado en los \u00faltimos a\u00f1os m\u00faltiples alegr\u00edas en materia creativa a McDonald\u2019s. La agencia parisina nos ha regalado campa\u00f1as primorosamente creativas dedicadas a la mayor gloria de la marca de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s lanza unas camisetas que camuflan el McFlurry (y mantienen a raya a los &quot;antojados&quot;) | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/mcdonalds-lanza-unas-camisetas-que-camuflan-el-mcflurry-y-mantienen-a-raya-a-los-antojados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s lanza unas camisetas que camuflan el McFlurry (y mantienen a raya a los &quot;antojados&quot;) | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"McDonald&#8217;s ha lanzado en Portugal unas camisetas para camuflar el McFlurry y evitar que los \u00abAntojados\u00bb pidan descaradamente bocados de este delicioso helado. TBWAPar\u00eds ha procurado en los \u00faltimos a\u00f1os m\u00faltiples alegr\u00edas en materia creativa a McDonald\u2019s. 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