{"id":9973,"date":"2023-08-28T10:00:48","date_gmt":"2023-08-28T15:00:48","guid":{"rendered":"https:\/\/www.icesi.edu.co\/marketingzone\/?p=9973"},"modified":"2023-08-28T09:30:24","modified_gmt":"2023-08-28T14:30:24","slug":"nike-se-corona-como-la-marca-de-zapatillas-mas-popular-del-mundo","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/nike-se-corona-como-la-marca-de-zapatillas-mas-popular-del-mundo\/","title":{"rendered":"Nike se corona como la marca de zapatillas m\u00e1s popular del mundo"},"content":{"rendered":"<h2>Actualmente, el mercado mundial de las zapatillas deportivas alcanza un valor de alrededor de 75.000 millones de d\u00f3lares estadounidenses.<\/h2>\n<p>Cada vez son m\u00e1s las personas que\u00a0<strong>prefieren la comodidad<\/strong>\u00a0y, por ello, apuestan por comprar zapatillas como calzado para su d\u00eda a d\u00eda. Seg\u00fan indican en el portal de estad\u00edstica alem\u00e1n,\u00a0<strong>Statista<\/strong>, en las \u00faltimas d\u00e9cadas, el mundo ha sido testigo de una<strong>\u00a0transformaci\u00f3n en la percepci\u00f3n de las zapatillas\u00a0<\/strong>deportivas, que han llegado a convertirse incluso en un<strong>\u00a0s\u00edmbolo de expresi\u00f3n cultural<\/strong>, que se conoce en el mundo como\u00a0<strong>\u00abcultura snaker\u00bb<\/strong>.<\/p>\n<p>La moda de las zapatillas ha ido evolucionando y, como indican desde Statista, este calzado se ha convertido ahora en un s\u00edmbolo de expresi\u00f3n cultural. Algunas marcas conocidas como\u00a0<strong>Nike<\/strong>, por ejemplo, han creado incluso\u00a0<strong>zapatillas<\/strong>\u00a0inspiradas en deportistas y que han triunfado en el mercado del calzado, como es el caso de Michael Jordan y sus\u00a0<strong>Nike Air Jordan<\/strong>.<\/p>\n<h2 class=\"wp-block-heading\"><strong>La historia de las zapatillas como calzado no deportivo<\/strong><\/h2>\n<p>Las zapatillas siempre se hab\u00edan asociado al mundo del deporte porque era un calzado que se cre\u00f3 exclusivamente para ello, pero, poco a poco, hubo marcas, como es el caso de\u00a0<strong>Converse<\/strong>\u00a0o\u00a0<strong>adidas<\/strong>, que introdujeron este producto en el mercado del calzado para su\u00a0<strong>uso diario<\/strong>.<\/p>\n<p>Por ello, se considera que el\u00a0<strong>siglo XX\u00a0<\/strong>es la \u00e9poca en la que se da el paso a darle un nuevo uso a las zapatillas como calzado para el d\u00eda a d\u00eda y no solo exclusivamente para hacer deporte.<\/p>\n<p>Actualmente, el mercado mundial de las zapatillas deportivas alcanza un valor de\u00a0<strong>alrededor de 75.000 millones de d\u00f3lares estadounidenses<\/strong>, y se espera incluso que llegue a los casi 100.000 millones en 2028, seg\u00fan datos de\u00a0Statista Market Insight.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Nike, la marca de zapatillas m\u00e1s popular<\/strong><\/h2>\n<p>Nike es considerada, con un<strong>\u00a018%<\/strong>, como\u00a0<strong>la marca de zapatillas deportivas m\u00e1s popular del mundo<\/strong>, y en segundo lugar, como coment\u00e1bamos al principio de este art\u00edculo, su submarca\u00a0<strong>Jordan<\/strong>, que triunf\u00f3 y sigue haci\u00e9ndolo actualmente, se encuentra en la segunda posici\u00f3n de esta lista con un\u00a0<strong>11%<\/strong>.<\/p>\n<p>En cuanto al resto de marcas,\u00a0<strong>adidas\u00a0<\/strong>es la tercera en el ranking seguido de\u00a0<strong>Skechers, Vans, Moonstar, Converse y, por \u00faltimo, New Balance.<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-857731\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/Zapatillas-mas-populares-del-mundo-1.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/Zapatillas-mas-populares-del-mundo-1.jpg 1024w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/Zapatillas-mas-populares-del-mundo-1-850x638.jpg 850w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/Zapatillas-mas-populares-del-mundo-1-768x576.jpg 768w, https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2023\/08\/Zapatillas-mas-populares-del-mundo-1-219x164.jpg 219w\" alt=\"\" width=\"1024\" height=\"768\" \/><\/figure>\n<p>El\u00a0<strong>gr\u00e1fico\u00a0<\/strong>que se puede ver arriba muestra la\u00a0<strong>cuota de mercado global estimada de las marcas de zapatillas deportivas\u00a0<\/strong>m\u00e1s populares del mundo en\u00a0<strong>2022<\/strong>, unos datos compartidos por Statista.<\/p>\n<p>Fuente: https:\/\/www.marketingdirecto.com\/actualidad\/checklists\/nike-marca-zapatillas-popular-mundo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualmente, el mercado mundial de las zapatillas deportivas alcanza un valor de alrededor de 75.000 millones de d\u00f3lares estadounidenses. Cada vez son m\u00e1s las personas que\u00a0prefieren la comodidad\u00a0y, por ello, apuestan por comprar zapatillas como calzado para su d\u00eda a d\u00eda. Seg\u00fan indican en el portal de estad\u00edstica alem\u00e1n,\u00a0Statista, en las \u00faltimas d\u00e9cadas, el mundo [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":9974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-9973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike se corona como la marca de zapatillas m\u00e1s popular del mundo | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/nike-se-corona-como-la-marca-de-zapatillas-mas-popular-del-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike se corona como la marca de zapatillas m\u00e1s popular del mundo | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Actualmente, el mercado mundial de las zapatillas deportivas alcanza un valor de alrededor de 75.000 millones de d\u00f3lares estadounidenses. Cada vez son m\u00e1s las personas que\u00a0prefieren la comodidad\u00a0y, por ello, apuestan por comprar zapatillas como calzado para su d\u00eda a d\u00eda. Seg\u00fan indican en el portal de estad\u00edstica alem\u00e1n,\u00a0Statista, en las \u00faltimas d\u00e9cadas, el mundo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/nike-se-corona-como-la-marca-de-zapatillas-mas-popular-del-mundo\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-28T15:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2023\/08\/1004c56b9acf43c7b171f1c7625933e0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" 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