Implicações da pandemia de COVID-19 no relacionamento sede-filial. Uma abordagem qualitativa

António-Carrizo Moreira; Bruna-Ferreira Pinto; Cláudia-Pires Ribau

doi:10.18046/j.estger.2021.159.4311

Autores/as

António-Carrizo Moreira Professor Associado, Departamento de Economia, Gestão, Engenharia Industrial e Turismo, Universidade de Aveiro, Aveiro, Portugal. https://orcid.org/0000-0002-6613-8796
Bruna-Ferreira Pinto Investigadora, Departamento de Economia, Gestão, Engenharia Industrial e Turismo, Universidade de Aveiro, Aveiro, Portugal. https://orcid.org/0000-0002-4041-7607
Cláudia-Pires Ribau Professora Adjunta, Instituto Superior de Contabilidade e Administração, Universidade de Aveiro, Aveiro, Portugal. https://orcid.org/0000-0003-2796-0354

DOI:

https://doi.org/10.18046/j.estger.2021.159.4311

Palabras clave:

internacionalización, relación casa matriz-sucursal, teoría de la dependencia de recursos, COVID-19

Resumen

El principal objetivo de este artículo fue analizar el proceso de internacionalización de una pyme, con especial énfasis en la relación casa matriz-sucursal; tema poco estudiado en el ámbito de este tipo de empresas. Se siguió un enfoque cualitativo, a partir de estudios de caso en los que se analizó la perspectiva evolutiva y la relación de la casa matriz con sus cinco sucursales; además, se recurrió a la teoría de la dependencia de recursos. Se concluye que existe una heterogeneidad de trayectorias y relaciones entre la casa matriz y cada sucursal. De igual forma, estas trayectorias cambiaron durante la pandemia de la COVID-19.

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