La influencia de la fecha de vencimiento sobre las decisiones de compra y consumo de productos alimentarios

Autores/as

  • Flávio Bressan Professor, Centro Paula Souza - CPS, Faculdades de Tecnologia - FATEC, São Paulo, Brasil. https://orcid.org/0000-0002-5394-9506
  • Geraldo Luciano Toledo Full Professor, Faculdade de Economia e Administração - FEA, Universidade de São Paulo, São Paulo, Brasil. https://orcid.org/0000-0002-5781-0114

DOI:

https://doi.org/10.18046/j.estger.2020.157.3909

Palabras clave:

fecha de vencimiento, compra de alimentos, consumo de alimentos, riesgos alimentarios

Resumen

El trabajo investigó la influencia de la fecha de vencimiento en las actitudes, decisiones de compra y consumo de alimentos. Se realizaron 12 entrevistas y una encuesta (n=199), cuyos datos fueron sometidos a análisis factorial, prueba t y análisis de varianza (ANOVA). Los resultados indicaron relaciones entre conocimiento sobre conservación y consumo y sobre la validez y el consumo de alimentos, pero no se encontró relación con el consumo de alimentos caducados ni entre riesgos y compra y consumo de alimentos caducados. Indicaron, además, que los entrevistados parecen basar sus decisiones más en la apariencia del alimento y en la experiencia personal que en los riesgos percibidos de vigencia vencida, lo que indica la necesidad de acciones educativas para convertirla en un factor de influencia en las decisiones de compra y consumo de alimentos.

Descargas

Los datos de descarga aún no están disponibles.

Referencias

Aaker, D. A., Kumar, V., Day, G.S., & Leone, R. (2009). A decision making perspective on marketing intelligence. Marketing Research (10 th ed.). London: John Wiley & Sons Ltd.

Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.

Ajzen, I. (2012). Martin Fishbein’s legacy: The reasoned action approach. The Annals of the American Academy of Political and Social Science, 640(1), 11-27. https://doi.org/10.1177/0002716211423363

Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314- 324. https://doi.org/10.1002/hbe2.195

Ajzen, I., & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological Bulletin, 84(5), 888-918. https://doi.org/10.1037/0033-2909.84.5.888

Andrade, E. C. B. (2006). Análise de alimentos: uma visão química da nutrição. Rio de Janeiro: Livraria Varela.

Agência Nacional de Vigilância Sanitária (ANVISA) (2019). Rotulagem de alimentos. Acessado em 18/07/2020. Disponível em http://portal.anvisa.gov.br/rotulagem-de-alimentos

Barcellos, M. D., Krystallis, A., de Melo Saab, M. S., Kügler, J. O., & Grunert, K. G. (2011). Investigating the gap between citizens' sustainability attitudes and food purchasing behaviour: empirical evidence from Brazilian pork consumers. International Journal of Consumer Studies, 35(4), 391-402. https://doi.org/10.1111/j.1470-6431.2010.00978

Basil, D., Basil, M., & Desphande, S. (2005). Nutrition labels: the effect of specific health concerns on decision quality and search time. Marketing and Public Policy Annual Conference. Washington DC.

Beneke, J., Greene, A., Lok, I., & Mallett, K. (2012). The influence of perceived risk on purchase intent-the case of premium grocery private label brands in South Africa. Journal of Product & Brand Management, 21(1), 4-14. https://doi.org/10.1108/10610421211203060

Bernardes, N. B., de Souza Facioli, L., Ferreira, M. L., de Moura Costa, R., & de Sá, A. C. F. (2018). Intoxicação Alimentar: Um problema de Saúde Pública. Revista de Psicologia, 12(42), 894-906. https://doi.org/10.14295/idonline.v12i42.1373

Beumer, R. R., & Kusumaningrum, H. (2003). Kitchen hygiene in daily life. International biodeterioration & biodegradation, 51(4), 299-302. https://doi.org/10.1016/S0964-8305(03)00041

Blackwell, R. D., Miniard, P. W. & Engel, J. F. (2005). Consumer Behavior (8ed.). Forth Worth: Dryden.

Bond, C. A., Thilmany, D. D., & Bond, J. K. (2008). What to choose? The value of label claims to fresh produce consumers. Journal of Agricultural and Resource Economics, 33(3), 402-427. https://doi.org/10.22004/ag.econ.46559

Center for Disease Control and Prevention - CDCP. (2010). Surveillance for Foodborne Disease Outbreaks. Acessado em 18/09/2013. Disponível em Disponível em https://www.cdc.gov/mmwr/preview/mmwrhtml/mm6203a1.htm

Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334. https://doi.org/10.1007/BF02310555

Cunha, L. M., Pinto de Moura, A., Lopes, Z., do Céu Santos, M., & Silva, I. (2010). Public perceptions of food-related hazards: an application to Portuguese consumers. British Food Journal, 112(5), 522-543. https://doi.org/10.1108/00070701080001389

Damen, F. W. M., & Steenbekkers, L. P. A. (2007). Consumer behaviour and knowledge related to freezing and defrosting meat at home: an exploratory study. British Food Journal, 109(7), 511-518. https://doi.org/10.1108/00070700710761509

De Moura, F. A., Nogueira, C. M., & Gouvêa, M. A. (2012). Atributos determinantes na decisão de compra de consumidores de alimentos orgânicos. Agroalimentaria, 18(35), 75-86.

Diário Oficial da União Brasil. (1998). Portaria n.42, de 14 de Janeiro de 1998. A Secretaria de Vigilância Sanitária do MS aprova o regulamento técnico para rotulagem de alimentos embalados. Diário Oficial da União, (14)12; Seção 3. Brasil.

Espejel, J., Fandos, C., & Flavián, C. (2009). The influence of consumer involvement on quality signals perception: An empirical investigation in the food sector. British Food Journal, 111(11), 1212- 1236. https://doi.org/10.1108/00070700911001040

Ferreira, A. B., & Lanfer-Marquez, U. M. (2007). Brazilian food labeling regulations. Revista de Nutrição, 20(1), 83-93. https://doi.org/10.1590/S1415-52732007000100009

Figueiredo, J. D. C., & Csillag, J. M. (2010). Construindo Pontes Conceituais entre Atributos da Qualidade em Alimentos. Revista Brasileira de Gestão de Negócios, 12(34), 100-112.

Gish, J. (2009). A guide to expiration and sell-by dates on food. McClatchy - Tribune Business News. Washington. Acessado em 18/07/2020. Disponível em https://www.webmd.com/a-to-z-guides/features/do-food-expiration-dates-matter#1

Griffith, C. J. (2006). Food safety: where from and where to?. British Food Journal, 108(1), 6-15. https://doi.org/10.1108/00070700610637599

Grunert, K. G. (2005). Food quality and safety: consumer perception and demand. European review of agricultural economics, 32(3), 369- 391. https://doi.org/10.1108/00070700610637599

Guthrie, M. F., & Kim, H. S. (2009). The relationship between consumer involvement and brand perceptions of female cosmetic consumers. Journal of Brand Management, 17(2), 114-133. https://doi.org/10.1057/bm.2008.28

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (1998). Multivariate data analysis. New Jersey: Prentice hall.

Hall-Phillips, A., & Shah, P. (2017). Unclarity confusion and expiration date labels in the United States: A consumer perspective. Journal of Retailing and Consumer Services, 35, 118-126. https://doi.org/10.1016/j.jretconser.2016.12.007

Harcar, T., & Karakaya, F. (2005). A cross-cultural exploration of attitudes toward product expiration dates. Psychology & Marketing, 22(4), 353-371. https://doi.org/10.1002/mar.20063

Hayes, B. E. (2001). Medindo a satisfação do cliente: desenvolvimento e uso de questionários. Rio de Janeiro: Qualitymark.

Iwaya, G. H., & Steil, A. V. (2019). Intenção de Compra de Alimentos Orgânicos: Revisão Sistemática dos Preditores Utilizados em Extensões da Teoria do Comportamento Planejado. Revista Administração em Diálogo-RAD, 21(3), 23-48. https://doi.org/10.23925/2178-0080.2019v21i3.40454

Johnson, T. D. (2009). Food safety reform moves closer to becoming a reality: Legislation now under consideration. The Nation's Health, 39(5), 1-33.

Kennedy, J., Jackson, V., Cowan, C., Blair, I., McDowell, D., & Bolton, D. (2005). Consumer food safety knowledge: Segmentation of Irish home food preparers based on food safety knowledge and practice. British Food Journal, 107(7), 441-452. https://doi.org/10.1108/00070700510606864

Kim, C., & Eun Huh, Y. (2019). Expiration date perception and food disposal decision. ACR North American Advances, 47, 158-163.

Knight, G. (2010). Time's Up: The importance of expiration dates to the consumer. Southern Utah University. PSY. Section 01 disp. Acessado em 13/01/2013. Disponível em http://www.suu.edu/faculty/white_l/MMPI/knight_MMPI_01.pdf

Konuk, F. A. (2015). The effects of price consciousness and sale proneness on purchase intention towards expiration date-based priced perishable foods. British Food Journal, 117(2), 793-804. https://doi.org/10.1108/BFJ-10-2013-0305

Kotler, P., & Armstrong, G. (2010). Principles of Marketing. Harlow: Pearson Education.

Li, T., Messer, K. D., & Kaiser, H. M. (2020). The impact of expiration dates labels on hedonic markets for perishable products. Food Policy, 93, 101894. https://doi.org/10.1016/j.foodpol.2020.101894

Lindemann, I. L., Silva, M. T. D., César, J. G., & Mendoza-Sassi, R. A. (2016). Leitura de rótulos alimentares entre usuários da atenção básica e fatores associados. Cadernos Saúde Coletiva, 24(4), 478- 486. https://doi.org/10.1590/1414-462x20160004034

Marins, B. R., Tancredi, R. C. P., & Gemal, A. L. (2014). Segurança alimentar no contexto da vigilância sanitária: reflexões e práticas. Rio de Janeiro: EPSJV.

Mitchell, V. W. (1999). Consumer perceived risk: conceptualizations and models. European Journal of Marketing, 33(1/2), 163-195. https://doi.org/10.1108/03090569910249229

Moreira, P. (2009). O que está por trás da data de validade dos alimentos. Acessado em 21/06/2011. Disponível em https://www.humanasaude.com.br/noticias/o-que-esta-por-tras-da-data-de-validade-dos-alimentos

Samotyja, U. (2015). Influence of shelf life labelling on the sensory acceptability of potato snacks. British Food Journal, 117(1), 222- 233. https://doi.org/10.1108/BFJ-09-2013-0257

Scholes, T. (2010). The art and design of contemporary wine labels. Solana Beach: Santa Monica Press.

Sheth, J. (2020). Impact of Covid-19 on Consumer Behavior: Will the Old Habits Return or Die? Journal of Business Research, 117(9), 280-283. https://doi.org/10.1016/j.jbusres.2020.05.059

Tsiros, M., & Heilman, C. M. (2005). The effect of expiration dates and perceived risk on purchasing behavior in grocery store perishable categories. Journal of Marketing, 69(2), 114-129. https://doi.org/10.1509/jmkg.69.2.114.60762

Vasconcelos, M. A. D. S., & Melo, F. A. B. D. (2016). Conservação de alimentos. E-Tec Brasil. Acessado em 18/07/2020. Disponível em Disponível em http://proedu.rnp.br/bitstream/handle/123456789/316/Cons_Alimentos.pdf?sequence=2

Verbeke, W., & Vackier, I. (2005). Individual determinants of fish consumption: application of the theory of planned behaviour. Appetite, 44(1), 67-82. https://doi.org/10.1016/j.appet.2004.08.006

Vignali-Ryding, D., García Sánchez, J., & Vignali, G. (2003). The delicatessen and specialty food market in the North West. British Food Journal, 105(8), 551-558. https://doi.org/10.1108/00070700310497309

World Health Organization -WHO. (2017). Food safety and foodborne illness. Fact sheet. Acessado em 10/06/2019. Disponível em at: https://www.who.int/news-room/fact-sheets/detail/food-safety

Yeung, R. M., & Morris, J. (2001). Food safety risk: Consumer perception and purchase behaviour. British Food Journal, 103(3), 170-187. https://doi.org/10.1108/00070700110386728.

Zandonadi, R. P., Botelho, R. B. A., Sávio, K. E. O., Akutsu, R. de C., & Araújo, W. M. C. (2007). Atitudes de risco do consumidor em restaurantes de auto-serviço. Revista de Nutrição, 20(1), 19-26. https://dx.doi.org/10.1590/S1415-52732007000100002

Publicado

2020-10-30

Número

Sección

Artículo de investigación

Cómo citar

La influencia de la fecha de vencimiento sobre las decisiones de compra y consumo de productos alimentarios. (2020). Estudios Gerenciales, 36(157), 439-453. https://doi.org/10.18046/j.estger.2020.157.3909