FACTORES DE ÉXITO DE LAS ALIANZAS ESTRATÉGICAS: EL CASO DE LAS EMPRESAS INTEGRADORAS MEXICANAS

  • Francisco Camargo Mireles Docente investigador, Departamento de Administración, Universidad de Sonara, México.
Palabras clave: ALIANZAS ESTRATÉGICAS, EMPRESA ASOCIADA, DESEMPEÑO POR COMPETENCIAS, ÉXITO EMPRESARIAL

Resumen

El propósito de este trabajo fue explorar los factores de desempeño en las empresas integradoras mexicanas (una forma de alianza estratégica), aplicando un modelo teórico integral derivado de una revisión exhaustiva de la literatura del periodo 1985-2010. Los resultados obtenidos muestran que el desempeño de las alianzas está en función de dos actores: el socio y la alianza, y que cada uno de ellos tiene sus propios factores determinantes.

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Publicado
2011-09-30
Cómo citar
Camargo Mireles, F. (2011). FACTORES DE ÉXITO DE LAS ALIANZAS ESTRATÉGICAS: EL CASO DE LAS EMPRESAS INTEGRADORAS MEXICANAS. Estudios Gerenciales, 120(27), 105-126. https://doi.org/10.1016/S0123-5923(11)70171-1
Sección
Artículo de investigación