Interactive machines for advertising companies
Companies need to promote their products through advertising, which is usually managed in the traditional way; however, currently the idea to fulfill this function using interactive marketing has been taking place. To take advantage of this opportunity, a solution using a new kind of machines that aim to make known the brand and its different products interacting with its user, has been generated. This paper shows a methodology adopted by Product Design Engineering Program at the Universidad EAFIT, which consists of four phases and the design process of an interactive machine resulting in a fully functional prototype that meets its objectives.
Iacobucci, D. (1998). Interactive Marketing and the Meganet: Networks of Networks. Interactive Marketing,12(1), 5-16.
Leventhal, R. C. (1996, sep-oct). Branding strategy. Business Horizons, 39(5), 17-23.
Steckel, J., Winer, R., Bucklin, R., Dellaert, B., Xavier, D., Häubl, G., . . . Rangaswamy, A. (2005). Choice in interactive environments. Marketing Letters, 16(3-4), 309-320.
This journal is licensed under the terms of the CC BY 4.0 licence (https://creativecommons.org/licenses/by/4.0/legalcode).