Interactive machines for advertising companies

Gilberto Osorio Gómez, Ricardo Mejía Gutiérrez, Daniela Echeverri Cárdenas

Abstract


Companies need to promote their products through advertising, which is usually managed in the traditional way; however, currently the idea to fulfill this function using interactive marketing has been taking place. To take advantage of this opportunity, a solution using a new kind of machines that aim to make known the brand and its different products interacting with its user, has been generated. This paper shows a methodology adopted by Product Design Engineering Program at the Universidad EAFIT, which consists of four phases and the design process of an interactive machine resulting in a fully functional prototype that meets its objectives.


Keywords


Interactive machine, Interactive device, Interactive marketing, Design Process

References


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Steckel, J., Winer, R., Bucklin, R., Dellaert, B., Xavier, D., Häubl, G., . . . Rangaswamy, A. (2005). Choice in interactive environments. Marketing Letters, 16(3-4), 309-320.




DOI: http://dx.doi.org/10.18046/syt.v10i22.1272

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