On Line Banking Web Site Design, Focused on Users Navigation Time Optimization

  • María Carmen Lozano Gutiérrez Universidad Politécnica de Cartagena
  • Federico Fuentes Martín Universidad Politécnica de Cartagena
Keywords: Stepping stone, Internet, Web site design.

Abstract

This article discusses an application of the well-known Stepping Stone method, to determine the optimal navigation time for an online banking application user. The method allows to obtain the navigation route in which most of the informative fields in the page are visited, with minimum effort and minimum spent time. This navigation route is then used as a baseline for the web site design.

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Author Biographies

María Carmen Lozano Gutiérrez, Universidad Politécnica de Cartagena
Bio Statement is available in Spanish
Federico Fuentes Martín, Universidad Politécnica de Cartagena
Bio Statement is available in Spanish
Published
2006-10-11
Section
Original Research