On Line Banking Web Site Design, Focused on Users Navigation Time Optimization

María Carmen Lozano Gutiérrez, Federico Fuentes Martín


This article discusses an application of the well-known Stepping Stone method, to determine the optimal navigation time for an online banking application user. The method allows to obtain the navigation route in which most of the informative fields in the page are visited, with minimum effort and minimum spent time. This navigation route is then used as a baseline for the web site design.


Stepping stone; Internet; Web site design.

DOI: http://dx.doi.org/10.18046/syt.v4i7.960


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