On Line Banking Web Site Design, Focused on Users Navigation Time Optimization

Main Article Content

María Carmen Lozano Gutiérrez
Federico Fuentes Martín

Abstract

This article discusses an application of the well-known Stepping Stone method, to determine the optimal navigation time for an online banking application user. The method allows to obtain the navigation route in which most of the informative fields in the page are visited, with minimum effort and minimum spent time. This navigation route is then used as a baseline for the web site design.

Article Details

Section
Original Research
Author Biographies

María Carmen Lozano Gutiérrez, Universidad Politécnica de Cartagena

Bio Statement is available in Spanish

Federico Fuentes Martín, Universidad Politécnica de Cartagena

Bio Statement is available in Spanish