Familiaridad con los destinos turísticos. Rol de la percepción de beneficios

  • Enrique Marinao Artigas Docente e Investigador, Facultad de Administración y Economía, Universidad de Santiago de Chile, Santiago de Chile
  • Eduardo Torres Moraga Docente e Investigador, Facultad de Economía y Negocios, Universidad de Chile, Santiago de Chile
  • Coro Chasco Docente e Investigadora, Departamento de Economía Aplicada, Universidad Autónoma de Madrid, Madrid
Palabras clave: Familiaridad, Beneficio funcional, Beneficio hedónico, Beneficio simbólico

Resumen

El objetivo de este estudio es probar si el beneficio simbólico obtenido por el turista es consecuencia delbeneficio hedónico y funcional otorgado por el lugar; y probar si el destino turístico le es más familiar alturista a medida que mejora la percepción del beneficio simbólico obtenido en él. A través de un análisisfactorial confirmatorio, se identificaron diferentes escalas que permitieran medir dichas relaciones. Seutilizó un muestreo no probabilístico por cuotas, en proporción a destinos turísticos visitados en Chile,seleccionándose una muestra de 750 turistas. Los resultados arrojaron evidencia que la familiaridad deun lugar está determinada por el beneficio simbólico, siendo este beneficio resultado de los beneficioshedónicos y funcionales obtenidos por el turista.

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Biografía del autor/a

Enrique Marinao Artigas, Docente e Investigador, Facultad de Administración y Economía, Universidad de Santiago de Chile, Santiago de Chile

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Publicado
2014-07-15
Cómo citar
Marinao Artigas, E., Torres Moraga, E., & Chasco, C. (2014). Familiaridad con los destinos turísticos. Rol de la percepción de beneficios. Estudios Gerenciales, 30(132), 243-251. https://doi.org/10.1016/j.estger.2014.01.019
Sección
Artículo de investigación