La expansión internacional de la firma: experiencia de una pyme del sector tecnológico de Argentina

  • Alejandra Moreno López Investigador Becaria CONICET, Centro Científico Tecnológico CONICET, Córdoba, Argentina
  • Juan Emilio Torres Profesor-Investigador, Facultad de Ciencias Económicas, Universidad Nacional de Córdoba, Córdoba, Argentina
Palabras clave: Expansión internacional, Pyme, Estudio de caso, Análisis de discurso

Resumen

Tradicionalmente las teorías sobre la expansión internacional de la firma presuponían que empresas similares seguían patrones únicos de comportamiento. Sin embargo, la realidad las muestra como intérpretes de oportunidades de crecimiento organizacional, que llevan a cabo acciones heterogéneas al momento de internacionalizarse. El presente trabajo, a través de una investigación de estudio de caso único, pretende comprender la experiencia de los directivos de una pyme del sector tecnológico en Argentina, quienes tomaron la decisión de internacionalizarse sin ajustarse a ningún patrón. A fin de captar la singularidad que caracteriza esta pyme, mediante el análisis del discurso de los directivos se llega a conocer cómo construyen su mundo organizacional y qué llega a ser convincente, confiable y significativo para ellos.

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Publicado
2017-09-25
Cómo citar
Moreno López, A., & Torres, J. E. (2017). La expansión internacional de la firma: experiencia de una pyme del sector tecnológico de Argentina. Estudios Gerenciales, 33(144), 240-249. https://doi.org/10.1016/j.estger.2017.08.001
Sección
Artículo de investigación