Los experimentos en la investigación de estrategia: una mirada múltiple

  • María Valle Santos Álvarez Profesora Titular, Departamento de Organización de Empresas y Comercialización e Investigación de Mercados, Universidad de Valladolid, Valladolid, España. http://orcid.org/0000-0003-4047-5249
  • Teresa García Merino Profesora Titular, Departamento de Organización de Empresas y Comercialización e Investigación de Mercados, Universidad de Valladolid, Valladolid, España. https://orcid.org/0000-0001-6870-5443
Palabras clave: análisis experimental, estrategia empresarial, análisis cuantitativo, datos observacionales


El objetivo de este artículo es mostrar la aplicabilidad de la metodología experimental en la investigación de estrategia empresarial. Para ello se delimita la metodología experimental, se destacan sus cualidades y limitaciones y se revisa su uso en el campo de la estrategia. La metodología utilizada es la revisión de literatura tanto de la caracterización de la metodología experimental como de su utilización en el campo de estrategia. Este artículo refleja la utilidad de la experimentación como metodología de investigación, destaca su complementariedad con otras metodologías e ilustra su abanico de aplicaciones en distintas temáticas. Además, se destaca su potencial de aplicación en los tópicos de investigación más recientes del campo de la estrategia.


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Cómo citar
Santos Álvarez, M. V., & García Merino, T. (2018). Los experimentos en la investigación de estrategia: una mirada múltiple. Estudios Gerenciales, 34(147), 229-237. https://doi.org/10.18046/j.estger.2018.147.2591
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