Confianza empresarial en mercados emergentes: el efecto moderador sobre la relación entre instituciones y corrupción en México y Perú

  • Carol M. Sánchez Professor of Management, Seidman College of Business, Grand Valley State University, Grand Rapids, United States.
  • Kevin Lehnert Associate Professor of Marketing, Seidman College of Business, Grand Valley State University, Grand Rapids, United States.
Palabras clave: corrupción, confianza, instituciones, teoría basada en recursos


Las empresas en mercados emergentes se enfrentan frecuentemente a la corrupción y debilidad institucional en su entorno. La confianza empresarial puede ayudar con estos desafíos. En mercados emergentes, la confianza empresarial puede involucrar a los empleados y reducir la presión sobre las empresas, causada por debilidades institucionales. El presente es un estudio con empleados de México y Perú que mide sus percepciones de corrupción, confianza y fortaleza institucional. Por medio de análisis factorial confirmatorio y regresión lineal, se investiga cómo la confianza modera la relación entre la debilidad institucional y la corrupción percibidas. Los resultados sugieren que la confianza empresarial motiva a los empleados a ser productivos, y que las empresas que generan confianza pueden enfrentar mejor los desafíos de entornos institucionales corruptos.


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Cómo citar
Sánchez, C. M., & Lehnert, K. (2018). Confianza empresarial en mercados emergentes: el efecto moderador sobre la relación entre instituciones y corrupción en México y Perú. Estudios Gerenciales, 34(147), 127-138.
Artículo de investigación