LA ACTITUD DEL CONSUMIDOR SEGÚN LA PERCEPCIÓN DE JUSTICIA ORGANIZACIONAL

  • Ana María Arboleda Arango Psicóloga, Universidad Javeriana, Cali; M.S. Industrial Relations, Iowa State University; M.B. Tulane University; PhD. candidate-Business Administration, Tulane University. Profesora tiempo completo, departamento de mercadeo y relaciones internacionales, Universidad Icesi, Cali, Colombia.
Palabras clave: JUSTICIA, SATISFACCION DEL CONSUMIDOR, CONDUCTA, CONSUMIDORES, JUSTICIA DISTRIBUTIVA

Resumen

Este estudio señala la consistencia de la relación entre la percepción que tiene el consumidor acerca de la justicia organizacional y sus actitudes hacia la organización. Así, el artículo primero resume el estado del arte del concepto de justicia organizacional precisando la construcción de sus tres dimensiones. A continuación, se presenta la síntesis de los resultados de estudios previos que evalúan la relación objeto de estudio y se hace un análisis descriptivo de estos hallazgos. En la discusión se resalta la consistencia de los resultados como un llamado de atención a la aplicación del concepto de justicia organizacional en la búsqueda de la competitividad. Finalmente, en las recomendaciones se formulan estrategias para la aplicación y medición del constructo de justicia organizacional.

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Publicado
2009-12-31
Cómo citar
Arboleda Arango, A. M. (2009). LA ACTITUD DEL CONSUMIDOR SEGÚN LA PERCEPCIÓN DE JUSTICIA ORGANIZACIONAL. Estudios Gerenciales, 25(113), 99-122. https://doi.org/10.1016/S0123-5923(09)70091-9
Sección
Artículo de investigación