Ética corporativa y precio justo percibido, el binomio estratégico para el consumo responsable

  • Lucirene Rangel-Lyne Profesora investigadora, Área de Negocios y Humanidades, Universidad del Noreste, Tampico, México Profesora investigadora, Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas, Tampico, México. https://orcid.org/0000-0001-8036-4186
  • José Ignacio Azuela-Flores Profesor investigador, Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas, Tampico, México. https://orcid.org/0000-0001-8084-9669
  • Magda Lizet Ochoa-Hernández Profesora investigadora, Facultad de Comercio y Administración de Tampico, Universidad Autónoma de Tamaulipas, Tampico, México. https://orcid.org/0000-0001-8542-5726
  • Mirtha Elba Infante-Aguillón Profesora y directora de carrera, Área de Negocios y Humanidades, Universidad del Noreste, Tampico, México. https://orcid.org/0000-0003-1849-9009
Palabras clave: responsabilidad corporativa ética, precio justo, consumidores

Resumen

La responsabilidad corporativa ética eleva la percepción de justicia en los precios de los productos adquiridos. El propósito de este artículo fue confirmar dicha premisa como predictora de la intención de recompra socialmente responsable. Se analizaron las percepciones de 153 consumidores con poder adquisitivo restringido, que declararon comprar productos de empresas con responsabilidad ética. El efecto del precio justo percibido se demostró en una mediación total para explicar las intenciones de recompra socialmente responsables.

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Publicado
2021-06-29
Cómo citar
Rangel-Lyne, L., Azuela-Flores, J. I., Ochoa-Hernández, M. L., & Infante-Aguillón, M. E. (2021). Ética corporativa y precio justo percibido, el binomio estratégico para el consumo responsable. Estudios Gerenciales, 37(160), 439-447. https://doi.org/10.18046/j.estger.2021.160.4098
Sección
Artículo de investigación