Explicando el consumo verde: un estudio transcultural sobre consumidores adultos jóvenes a través de una comparación multigrupo

  • Judith Cavazos-Arroyo Professor, Department of Economic and Management Sciences, Universidad Popular Autónoma del Estado de Puebla, Puebla, México. https://orcid.org/0000-0002-6258-289X
  • Ana Paola Sánchez-Lezama Professor, School of Sciences, Universidad de las Américas-Puebla, Puebla, México.
Palabras clave: comportamiento ambiental, comportamiento del consumidor, consumo verde, sustentabilidad


La investigación comparó, a través de un análisis multigrupo, el consumo verde entre consumidores adultos jóvenes en México y España. Así, se analizó el efecto de su conexión con la naturaleza, ciudadanía ambiental, activismo e identidad social sobre el consumo verde. Se desarrolló una metodología cuantitativa, explicativa y transversal e involucró la aplicación de un instrumento a 447 adultos jóvenes mexicanos y 120 españoles. Los resultados primarios relacionados con el consumo verde no sugirieron patrones de comportamiento ambiental diferentes entre las muestras. Cuando se combinaron, se encontró que la identidad social ambiental y la ciudadanía ambiental no siempre se traducían en consumo verde. Sin embargo, los consumidores adultos jóvenes que estaban más conectados con la naturaleza tenían más probabilidades de consumir productos amigables con el ambiente.


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Cómo citar
Cavazos-Arroyo, J., & Sánchez-Lezama, A. P. (2022). Explicando el consumo verde: un estudio transcultural sobre consumidores adultos jóvenes a través de una comparación multigrupo. Estudios Gerenciales, 38(162), 69-81. https://doi.org/10.18046/j.estger.2022.162.4701
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