Capacidades de innovación organizacional. Evidencia empírica en contextos B2B

  • Leslier Valenzuela-Fernández Profesora Investigadora, Departamento de Administración, Facultad de Economía y Negocios, Universidad de Chile, Santiago, Chile. https://orcid.org/0000-0002-5817-1879
  • Natacha Peñaloza-Briones Profesora Investigadora, Unegocios, Facultad de Economía y Negocios, Universidad de Chile, Santiago, Chile.
  • Karla Barajas-Portas Profesora Investigadora, Facultad de Economía y Negocios, Universidad Anáhuac México, Ciudad de México, México. https://orcid.org/0000-0002-4498-3462
  • Enrique Marinao-Artigas Profesor Investigador, Facultad de Administración y Economía, Universidad de Santiago de Chile, Santiago, Chile. https://orcid.org/0000-0002-1588-5011
Palabras clave: capacidades organizacionales de innovación, orientación al mercado, redes colaborativas, estrategia de innovación, proyectos de gestión

Resumen

El objetivo del artículo fue explorar los efectos de las capacidades de innovación organizacional que podrían afectar el desempeño en un contexto business-to-business o B2B. Se realizó un análisis sistemático de la literatura utilizando un análisis bibliométrico sobre las siguientes capacidades de innovación organizacional: estrategia de innovación y proyectos de gestión, redes colaborativas y orientación al mercado. Los autores proponen un modelo explicativo y proporcionan evidencia empírica desde el contexto B2B en Chile, a partir de 242 encuestas realizadas a altos ejecutivos. La mejor posición fue la del sector minero. Sin embargo, todos los sectores estudiados necesitan más énfasis en la orientación al mercado, la co-creación de valor y la innovación para obtener mejores resultados sostenibles.

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Publicado
2021-09-13
Cómo citar
Valenzuela-Fernández, L., Peñaloza-Briones, N., Barajas-Portas, K., & Marinao-Artigas, E. (2021). Capacidades de innovación organizacional. Evidencia empírica en contextos B2B. Estudios Gerenciales, 37(161), 647-656. https://doi.org/10.18046/j.estger.2021.161.4309
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Artículo de investigación