Capacidades de innovación organizacional. Evidencia empírica en contextos B2B
DOI:
https://doi.org/10.18046/j.estger.2021.161.4309Palabras clave:
capacidades organizacionales de innovación, orientación al mercado, redes colaborativas, estrategia de innovación, proyectos de gestiónResumen
El objetivo del artículo fue explorar los efectos de las capacidades de innovación organizacional que podrían afectar el desempeño en un contexto business-to-business o B2B. Se realizó un análisis sistemático de la literatura utilizando un análisis bibliométrico sobre las siguientes capacidades de innovación organizacional: estrategia de innovación y proyectos de gestión, redes colaborativas y orientación al mercado. Los autores proponen un modelo explicativo y proporcionan evidencia empírica desde el contexto B2B en Chile, a partir de 242 encuestas realizadas a altos ejecutivos. La mejor posición fue la del sector minero. Sin embargo, todos los sectores estudiados necesitan más énfasis en la orientación al mercado, la co-creación de valor y la innovación para obtener mejores resultados sostenibles.
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