Why a Master in Marketing at Icesi?

The Master in Marketing of Universidad Icesi is a program that updates and strengthens planning, directing, and control skills in the execution of marketing and sales programs.

New commercial professionals and directives, along with managerial and administrative skills, must have socializing skills and sensitivity for a new group of clients and users of goods and services. They must take on different challenges for the changes they will face through milestones that require reconsidering how to handle marketing and sales.

Today, there are new demands in professional training due to the creation and strengthening of new means, as well as new generations of consumers with buying habits that are influenced by more communication technologies and larger scale affiliations with other user and consumer groups similar to them called nowadays social networks.

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