Why a Master in Marketing at Icesi?

Universidad Icesi’s Master’s Degree in Marketing has been designed with the highest international standards, so that you are able to lead the formulation of marketing strategies that add value to an organization or a project, by understanding the environment, identifying market opportunities and the innovative implementation of technologies that enhance the connection with the user and the marketing strategy.

The new curriculum projects our master's degree towards the future of marketing education in a global scope, taking into account the development of managerial skills, the use of data analytics and the implementation of digital technologies among others, always considering the ethical implications of decision making.

The program is developed under an innovative methodology that combines the importance of face-to-face interaction with opportunities offered by digital environments.

The degree has a duration of 3 semesters and is developed in 4 major areas

learning path master marketing icesi

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